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John Bunn

Shifting Focus with John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...

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Auteur

John Bunn

Catégorie

Education

Dernier épisode

1 oct. 2026

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Épisodes

461. The ONE Thing That Books Me More Clients Than Anything Else 27.04.2026

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle In this episode of Shifting Focus , I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families...

460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used) 20.04.2026

Get your first month free of Social Templates: http://socialtemplates.co/johnbunn   Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over...

459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand 13.04.2026

⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC   In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We...

458. From No Momentum to $20K Weddings (How I Did It) 06.04.2026

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/   - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I'm booking...

457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films 30.03.2026

14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don't feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk...

456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas 23.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actu...

455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs 16.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily...

454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette 09.03.2026

What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creati...

453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't 02.03.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same...

452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab 23.02.2026

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn't inherit it. She didn't shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode...

451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens 16.02.2026

https://theexposuretriangle.com/   - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today,...

450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii 12.02.2026

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii   Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently...

449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out) 09.02.2026

https://theexposuretriangle.com/   - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can...

448. My Roadmap to 20k bookings - The exact plan I used 02.02.2026

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I tau...

447. What ACTUALLY gets you OUT of the middle market 26.01.2026

🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck   👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/   Most wedding photographers and filmmakers don't feel "stuck" because they're failing. They feel stuck because they're busy… and nothing is compounding. In this episod...

446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL 22.01.2026

Join the FREE training 'Getting Unstuck From The Middle Market" -   https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck   Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/   In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video an...

445. How I FINALLY got out of the middle market (The Exposure Triangle) 19.01.2026

Join the FREE training 'Getting Unstuck From The Middle Market" -   https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community:  https://shifting-focus-with-john-bunn.circle.so/   For the last two weeks on the podcast, we've been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but stil...

444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market 12.01.2026

BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship   In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stu...

443. Why you are STUCK in the middle market PLUS something big 👀 05.01.2026

You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship   So many creatives are doing everything "right" and still feel stuck. They're talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He tal...

442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand 29.12.2025

Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship   In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how sh...

441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It 22.12.2025

Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her...

440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography 15.12.2025

Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship    In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect capti...

439. The BEST interview I did in 2025? 11.12.2025

Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship   Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you...

438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro 08.12.2025

In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success. The team also introduces Plotline Pro, an AI tool...

437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn 01.12.2025

Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing john@johnbunnfilms.com In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory epis...

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