She's Got This

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.   Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition.     Her name is Tanya Alvarez, a classic underdog story, and she's on a mission to...

Online, much of your communication will be done via the written word... so it pays to hone your copywriting skills!    (Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.)   The great news is… copywriting is a very learnable skill and with a little practice you can only get better.   In this episode I share how I create copy...

Ah, discovery calls.   Some people love 'em... others loathe them.   Some people never considered they could run a successful business without them, let alone leverage and "scale up."   Allow me to share why and how my clients and I have made long, drawn-out sales calls pretty much obsolete.   After all, discovery calls are actually an expense - of time, energy, effort... and of money if you're us...

We're living through a great shift in human consciousness.   Though it can seem tumultuous, one of the greatest gifts it is giving us is an opportunity to see through the illusion.   The illusion that we are anything other than the operant power in creating anything we want in our lives.   This is a gift we can pass on to our clients, as well.     But how do we harness this?   In this episode of t...

In recent years, nervous system regulation has become a hot topic both generally and in the entrepreneur space.   Why? First, because people have realized the importance of the mind-body connection, and second, because entrepreneurship is not for the faint of heart.   Whether it's long standing trauma held in the body, an upsetting disappointment in your business, or a series of "hits" that have r...

Adding an ongoing recurring revenue offer to my business changed everything!   It created cash flow stability, better client results, and allowed me to scale a lot easier.   It gets you out of feeling like you need to launch constantly, and when priced appropriately, allows you to hit your revenue goals with less clients.   These types of offers are typically high ticket and group, creating the ul...

With the media filled seemingly more than ever with news of what's not going right... what we should be worried about... what doom is on its way...   When you feel tempted to stay small, hide out, and shrink back...   It's time to FORTIFY (one of my favorite words).   To remember what you're here for.    To dissolve fear with faith.   To re-commit to the knowing... that it's ALREADY yours (because...

You likely learned to do what you do 1 on 1.   This is great early on, because you don't need a list or a platform.   BUT there is a long-term problem with 1:1, because you can only make so much before you run out of hours in the day.   The hourly rate is actually old school.  You can make more per hour doing less (same work, more $$$.)   By scaling what you offer, you can serve many, many more pe...

Almost 2 years ago now, the pandemic was still dragging on and I was feeling lost in many ways. I was feeling like an era of my business was coming to a close, I had been living in Florida for a couple of years but still still didn't feel like I had really gotten to connect with anyone friends-wise.    Covid, working from home, and being still sorta new after moving nearly 1000 miles away will do...

I had a wide-ranging and juicy convo with my long time friend and entrepreneur, Jenny Fenig, on this episode of the podcast.   Jenny and I go way back. We met at an Ali Brown event in 2010 and became fast friends. We've come up in this online marketing game together and have seen A LOT!     Because of our connection, we were able to go deep in this episode and did not hold back. If you're into beh...

There's a big difference between following up in an elegant way, and following up from a place of chasing and desperation.   You can follow up with potential clients from an empowered place - without feeling like your bugging, poking or firehose-ing them with a ton of info... or that you need to get on a 60+ minute call and answer a ton of objections.   (I no longer do long sales calls... and I of...

The Law of Attraction went mainstream with the movie the Secret over 15 years ago, and it's originally how I found out there was even such a thing as a "Law" that could help you create what you want.   It was a good introduction to manifestation, but it also left many people disillusioned and declaring, "This stuff doesn't work."   They feel that way because it's honestly the wrong "Law" to be foc...

Program and offer design is all about the vehicle that gets your clients the result you're promising.   In this episode, I break down lots of different ways you can creatively package your knowledge and expertise, including:   * Options for offers from 3 different business model categories - leveraged income, passive income, and train the trainer   * Price ranges and recommended lengths for Master...

I've always felt there was more.   More than just grinding through life mindlessly, more to the reason I was here, more answers and awareness to seek and find out there, more meaning to be uncovered, more to the story.   Maybe you've felt like this too.   The truth is, you are here for something important and big in the world... and I believe you and I chose to be here at this time.   This is a ti...

If you're a creative person who has struggled until this point to turn your passion and your calling into a successful business, then you're going to love the conversation I had with renowned artist Miriam Schulman.   After witnessing 9/11, Miriam had a wake-up call and decided to leave her job on Wall Street to become a full-time working artist.   Since then, Miriam and her art have been featured...

Collaborations are one of THE fastest ways I built my business over the years, and continue to.   It's about combining resources to create a win-win-win, and they're an amazing form of leverage.   Like "two heads are better than one," you're getting double the brainpower, double the audience and exposure, and double the potential for profit.   But - there's a lot of confusion about how to get thes...

There are tons of ways to find people to buy your offers (and build your list), but in this episode I'm sharing what is working best NOW.   Specifically, I cover:   * The metric related to your audience size that makes selling a lot easier * The no brainer enrollment process I teach my clients to use via email and social * How often to use calls to action (and what kind) * How to easily qualify pe...

When it comes to making leaps in pricing their programs and offers, it's not unusual for my clients to ask:   "Can I REALLY charge that?!"   The truth is, YOU set your price, and it can be pretty much anything you want.   The real issue is around being able to stand in your confidence around what you charge, backing it up with clearly messaged results, and stepping into BE-ing the woman who can an...

The majority of your results come as a result of who you are BEING.    If I had to put it into one word, it's the word state - your state of being.   We all have a comfortable state where we dwell, and return to, over and over.    Your dwelling place = what you receive in life, and where you dwell most often = your primary state.   This of course is especially true when it comes to money.   If you...

There is ONE strategy that jumped me to 6 figures in less than 12 months.   VIP Days and virtual workshops.    People ask a lot, "How do you make 5 figures a month in your business consistently? Like how does that even happen?"    And: "How were you able to pick up and move from Jersey to Florida without skipping a beat? That takes resources, doesn't it?"    I get it.    The reason people have a h...

I started my business in the beginning of 2009 at the height of the recession, and quickly realized that my lifelong preoccupation with the news was affecting me negatively.    Running a business was challenging enough without a steady diet of all of that noise.   These days I consume less news than ever, I gave up the constant scrolling of my Twitter feed a couple of years ago, and I purposely av...

We do things a bit different around here.   Instead of always focusing on a bunch of tactics and strategies, my clients and I focus on  dialing in our offer so it's easy to sell.   Getting an Easy Breezy YES to your offer from clients is about offering the right solution, to the right person, at the right time.   All those need to line up.    An irresistible offer that your Soulmate clients easily...

"Change your conception of yourself and you will automatically change the world in which you live." -Neville Goddard   Your self concept is your concept of yourself in the world - what you think of yourself, and the lens you see the world through. It's also what you think others think of you, and what you think of situations in general.   What you think of yourself creates your reality, and whatev...

Though I've guested on dozens and dozens of others' podcasts, I put off doing my own for years.   The main reason?    I thought it was way more involved and complicated than it actually turned out to be.   With 24 episodes under my belt, I've got it down - and the best part is, it gets done quick and easy each week.   In this episode I share:   How I got over my perfectionism How I decided my podc...

"Everything is speeding up, everything is possible - because the consciousness of humanity is expanding at a rate beyond anything we have known.   What wants to come through that is brand new? The old ways are broken, no longer satisfying, no longer aligned with who you are. Maybe you're feeling so suffocated and uninspired because you're meant to be doing something completely brand new... in a ne...