Serve Scale Soar®

What do you do when a client is unhappy with the services you provided or when a client is coming to you after being unhappy with another service provider?  This episode of Serve Scale Soar® is all about client struggles. We all have them, but what do you do? When we have clients that want something specific, it’s really important that we set clear expectations for them right away.  It takes open...

Have you ever wanted to become a consultant?  Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways to scale and one of the ways we talk about is to offer a premium service.  Consulting actual...

What is your scaling path?  As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you?  In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of...

Are you scared of niching down in your business?  In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster.  In today’...

Have you ever wanted to just nail a discovery call?   Discovery calls are an important part of being a service provider. It’s how we meet with our potential clients and find out if we are a good fit for their needs and vice versa. When we have discovery calls, we all want to land the client, but how can you ensure that happens most of the time?    In this week's episode of Serve Scale Soar®,...

Are you thinking about launching your beta offer?   I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more.    Brittany...

Are you interested in creating a leveraged program but not sure what type is best for you?    When it comes to leveraged programs, you can choose from courses, memberships, group coaching, low ticket offers, and more. But how do you choose one? There are so many factors that go into each one and it’s important that you understand what you’re getting yourself into before you begin.   If you aren’t...

Let’s talk about brand strategy!    If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it.    Nikki Arensman is a Brand Des...

We all love to plan and make big goals for ourselves and our businesses. That’s part of being an entrepreneur! But did you know that a lot of us are doing it wrong? Many of us are setting ourselves up for failure and we don’t even know it.    Not planning well will lead to not hitting goals, and when we consistently don’t hit our goals, it can cause us to feel discouraged and tempted to give up. S...

Are you worried that your business isn’t scalable?    Many service providers get stuck in the thought that they can’t scale their business because their particular service doesn’t allow them to. Well, I am here to tell you that isn’t true! Some simple mindset shifts and tweaks in your business will get you headed in the right direction.    In this episode of Serve Scale Soar®, I sat down with one...

I have gotten many requests lately from people wanting to know what I do behind the scenes on a day-to-day basis, so in this episode of Serve Scale Soar®, I am taking you behind the scenes of an average workweek, how I spend my time, and where my focus is. Hopefully, you’ll be able to get some pointers on how to structure your days to get the results you’re looking for in your business.    Somethi...

Do you know the difference between open and closed enrollment for courses or programs?    Many people will suggest that it should be closed, but there is no one best way to do anything! It totally depends on your circumstances, offers, and audience. In this episode of Serve Scale Soar®, we are digging into what open and closed enrollment is and how to decide what is right for your business.    I a...

We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service.    No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business.    I’m not going to lie, I geek out over numbers!  I think they are one of the most magical things in our business and not enough...

Let’s talk about hiring!    Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when it’s time to hire someone for your business and her best tips to do it.    Julie is an Online Business Manager and...

Are you using video in your business?      You may be thinking that there’s no way this is going to happen. When most people hear me talk about using video in their business, they want to run the other way… but stay with me!    By using video, I don’t mean dancing around on Reels or TikTok. You don’t need to do that if you don’t want to! There are other ways you can get in front of the camera and...

Have you ever wanted to start a business in a super niche topic?    When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a ver...

Let’s talk about traffic.    We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business.    As many of you know, I start...

Sometimes, our biggest struggles end up being the push we need to get where we want to go in life.    In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in less than a year despite having some serious struggles along the way.    Samantha is a mom, wife, digital market...

This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy.    Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there's a lot of money mindset shifting that has to go on. If you have ever been in the position where debt collectors are call...

Let’s talk about premium services!    In this episode of Serve Scale Soar®, I am sharing some of the best premium services you can offer this year. No matter if you are already a service provider or you are just getting started, these are the services that I see being massive as the year goes on. I see business owners ask about these services all the time.   It’s not an extensive list, but it is t...

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming!    In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it.    The key is to look at your time differently. It has worked...

Successful service providers come from all different industries!   In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business.    Like so many of us, she was a mom j...

Let’s talk about brand photos!    This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss.    Having high-quality brand photos can take your business to the next level and help you attract the type of clients that you want to work with. It also...

Have you heard of a Tiny Offer®?   If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer.  It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, but don’t give up! It’s worth your effort and consistency.    In today’s episode o...

What’s your pricing persona?    In this episode of Serve Scale Soar®, we are talking all about your pricing persona identifier. I have worked with thousands of service providers in my career. I have seen how they have priced their services and have noticed that they all generally fall into one of five categories.    So today I am going to be sharing what these five categories are, how to move to t...