SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your...

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you. Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your...

I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I'm calling out one of the most persistent and damaging myths in SEO — that keywords are either dead entire...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because I cannot tell you how many times I've sat down with a business owner for an SEO one-to-one, asked them to share their Google Search Console, and found out they haven't logged in...

I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility. It also missed a whole BUNCH of stuff. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: an...

I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: The 7 most common ways you're sabotaging your...

Most businesses aren’t bad at blogging because they’re lazy. They’re bad at blogging because no one ever told them what blogs are actually for. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about one of the biggest SEO mistakes I see every single week. Business blogs that read like diaries, newsletters, or internal updat...

Most businesses aren’t confused about SEO because it’s complicated. They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if...

Most businesses don’t lose their traffic because SEO “stopped working”. They lose it because someone redesigned the website and didn’t know what they were doing. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a singl...

Most small business owners don’t fail at SEO. They get confused, overwhelmed, or quietly ripped off. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers. What SEO really costs in the UK, how long it takes to work, and how to spo...

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , I’m...

I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of th...

In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit. Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising. So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everyt...

Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises? Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , I’m pulling back the curtain on what really happens when web designers say they do SEO—and how you can tell if you’ve been stitched up. I’ll walk you through...

Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too.  This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website In this no-bullshit episode, I’m explaining: Why the “SEO is dead” crowd keeps shouting the loudest The real reason AI content farms...

LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute.  This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website In this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I also give you a budget-savvy playbook that actually...

Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling. If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need. I'll be slicing through the usual SEO myt...

Hey hey, it’s Nikki, and welcome to "SEO F*%king What". This is the podcast where I cut through the bollocks and give you the real advice you need to get your website found (and making money) on Google. In this episode, “Who Owns Your SEO Shlt,” I’m talking about something that’s been pissing me off for years: the sneaky way agencies and freelancers end up owning your entire Google presence withou...

Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling. I’m Nikki, here to help you make damn real money from your website by showing up on Google, not by falling for shiny new courses or scare tactics from so-called LinkedIn gurus. In today’s very first episode, we're tackling the biggest scam floating around the...

SEO F**king What is coming to your favourite podcast app. Are you ready for it? The "SEO Is Dead" Bros certainly aren't...