Samarth
Samarth's Show
How content works, where media's going, and the psychology behind all of it. If you make content, build brands, or think about media for a living, this is for you. Interviews with people doing interesting things in content and media, plus frameworks, case studies, and whatever I'm obsessed with that week. By the way, there's a free toolkit that pairs with this show. Frameworks and prompts for scripting, packaging, psychology, and strategy. Updated weekly, completely free: heysamarth.com/toolkitWant to work together? samarth@heysamarth.com
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Épisodes
AI Is Taking Over The YouTube Algorithm 26.02.2026 14:36
Free Content Toolkit - https://go.heysamarth.com/toolkit-algo-paper-sp Google published a research paper that explains how YouTube's recommendation algorithm is changing. I spent the last week reading it, and there's a lot here worth paying attention to. If you're a creator or business owner wondering why your feed is slowly starting to look different, or why smaller channels are showi...
A Full Breakdown of Claude's (Anthropic) YouTube Strategy 25.02.2026 7:42
Free Content Toolkit - https://go.heysamarth.com/toolkit-anthropic-sp Anthropic grew to over 400K subscribers by breaking almost every rule in the AI marketing playbook. While other companies chase virality, Anthropic built something that looks more like a research magazine than a company channel and it's working. In this episode, I break down every video, format, and design choice to figure o...
How Y Combinator Runs YouTube Like a TV Network 24.02.2026 13:40
Free Content Toolkit - https://go.heysamarth.com/toolkit-yc-sp Y Combinator has been posting on YouTube for 12 years. But their strategy is completely different from what you'd expect. They don't run one YouTube channel. They run what's basically a TV network, with separate shows for separate audiences. Lightcone Podcast for industry discussions. Founder Firesides for origin stories. D...
Why Every Platform Is Quietly Becoming YouTube 23.02.2026 13:06
Free Content Toolkit - https://go.heysamarth.com/toolkit-everything-sp Every social media platform is starting to look the same. Instagram now supports 60-minute videos and launched a TV app. Spotify went all-in on video podcasts. X built a video tab. Even Netflix is signing podcast deals. I went through platform updates, CEO statements, and consumer research to figure out why this is all happenin...
The Clever Way Apple Sells You Its Stuff 21.02.2026 10:37
Apple didn't become a $3 trillion company by reading off spec sheets. Their 1984 Super Bowl ad didn't even show the product, and it basically invented Super Bowl ad culture. I broke down how Apple gets their own customers to market for them, and why it's not an accident. You'll see how they sell feelings instead of features (from the iPod silhouettes to Shot on iPhone), why their e...
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