Restaurant Marketing Secrets

In the mid 2000's around 2005 I had the honor of being in a room for 8 hours with J. Conrad Levinson.   Here's a description I found about him online... "He was a real "Mad Man." He brought us the Marlboro Man, Charlie the Tuna, Mr. Clean, the Pillsbury Doughboy, Tony the Tiger, and so many others. You can't go anywhere today with seeing his "work" somewhere, everywhere. He was a true marketing vi...

One of the ONLY things restaurant owners LOVE to pick apart is their MARKETING ROI!  And the funny part is, they honestly don't know what they are looking at many times.   In this episode I'm going to go DEEP into what I see and what you should too.  It's not as simple as you paid this and got that, it MUST be looked much deeper. Afterall, what's the ROI on the sign on your building?  I mean, why...

Are you building great relationsihps with your vendors?  Or are they simply a disposable relationship?   I hope you're taking great care of them and building deep relationships to  surround yourself with a great team who have your long term success in mind. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and buil...

If I walked into your restaurant a year ago and then again today, what would be on the walls or hanging from the ceilings from that visit a year ago? How STALE is your internatl marketing? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the...

As a restaurant owner, operator and even GM your #1 job is to SELL FOOD and that comes through marketing. Some of the best marketing you can do is 1-2-1 conversations in your community.  So let's discuss what you should have in your office to make this even easier.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant...

IF, IF you have in place programs that drive trackable results that allow you to grow properly. Think about it.  If you gave me $5 and I handed you back $20, why would you ever stop that from happening over and over and over again? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. P...

Are you mentally equiped with what it's going to take to grow?  Do you understand the levers you must pull, mentally and physically?  Are you prepared to do what it takes? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and...

There are 3 main places you can build a database for your restaurant: In-Store, Online & through Social Media.  And that order is from most important to least important, BUT they all need to happen. Let's dig into what's not happening at a client we work with and show you the impact.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help market...

Think about it.  If you tell your kids to do something once or 100 times, it makes a difference in the task being completed.  Well, your marketing is not different.   You need to build a plan that puts you in front of your customers not 5 times, not 10 times, not 100 times...THOUSANDS of times per year.  Then and only then will you DOMINATE your market. Let's discuss And don't forget to check out ...

Common goal but different language.   Why are you having the EXACT conversation with your new customers that you are with your BEST customers?  The conversations you're having with them hrough email, text, messenger and social media should be really different.  These are two completely different people, yet you have them on the same path.  Let's discuss And don't forget to check out  abru.online/d...

Absolute Belief! Absolute belief in what you do, why you do it and how awesome you are at it! Do you convey this message to your team and customers? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :)...

Let me get this right, someone gives you their name, email, cell phone and birthday and what do you do?  NOTHING! This is what's happening way too much with restuaurants I come across. You're missing an amazing opportunity to build sales and a relationship. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and buil...

Advertising is easy, marketing is HARD! What's the difference?  It's having a plan, putting it in place and running full speed ahead.   In this episode we talk about building marketing campaigns that you can track and analyze. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

Now that you have leads, what do you do with them?  Let them die in your inbox and a spreadsheet, OR CALL THEM?! Let's dig into what it looks like to create conversations with ease with these catering leads for your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

Catering is a great way to grow your restaurant, the issue is, you're SLEEPING when it comes to acquiring leads.  The lame form on your website will not do it, you need to find people who are NOT looking for catering, but are "involved" in the process. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building...

The money bag can be a HUGE promotion for your restaurant, for customers and employees.   We've used this in restaurants and our businesses to generate excitement and sales. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below an...

3rd Party ordering isn't going anywhere, so you might as well kick everyones butt with it!   And in this episode we dig into a few unique ideas to help you with that.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and sub...

When was the last time you spent time with your own restaurant as a "customer"? What if you were able to shop at your restaurant on a weekly basis, what would you see? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subs...

When was the last time you visited a competitors restaurant and ate there.  But to take it a step farther, you should also use that time to research everything they have online. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links belo...

Today we talk business, but more about you and the journey your mind goes through every day as an entreprenuer.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com ww...

How you started your restaurant, do your employees know the story? Think about it, the journey you took, the good and bad days, the reason you started it.  DO THEY KNOW IT? When you know the journey and story, everything makes more sense.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that...

When you hire your employees, how do you onboard them? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Does your staff, your ENTIRE team, know at a deep level everything about your restaurant? I eat out all the time, and when restaurant employees don't know the menu and the story, it blows me away! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and m...

If I see your resturant 10 times this year vs 1,000 times, WHICH will get me to visit and eat more often? I know, it sounds like a dumb question/comment, but it's apparently not.  Why do I say this?  Becuase restaurants are failing big time when it comes to marketing actions and volume. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help mark...

Get accustomed to hearing this term, BLUE OCEAN vs RED OCEAN! This is how you should evaluate your marketing every day.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants...