Puthaga Paravai

Why business success is too difficult?

By Suresh Balachandar

We all want to achieve success and we might even have a formula for success. But if you want to achieve Rapid top level success you have to develop 7 mindsets according to Sten Morgan whose book " The 7 mindsets of Success" is summarized in this episode. Listen and let us know what do you think

Persuasion doesn't have to be greasy and hard pitched. It can be done is a soft and soothing way, which is called as Soulful Persuasion. Jason Harris in his book " Soulful Persuasion" have given us 11 habits to become a soulful persuader. This book is summarized in this episode of Readers Guide. Hear it and let us know of your thoughts.

How to makr people gravitate towards us. Hear this podcast on the book "Authentic Gravitas" by Rebecca Newton

A compact book on knowing five essential parts of any business better and understanding humans ans systems better.

We can accomplish so many things, if we are not distracted. Nir Eyal has wrote an wonderful book on this topic titled " Indistractable". That book is summarised in this episode of Readers Guide. Listen and let us know your thoughts

Your Brain is a novice when it comes to money and investment. The book Your money& Your brain by Jason Zweig will give you all the essentials to understand how your brain reacts and performs while making Financial Decisions

A book on optimizing brain performance by a Neuro Surgeon. A good book for anyone who want to become a better person.

Thinking creatively, innovating break through results can be learnt and taught in a step by step process. The book "Inside the Box - A proven system of creativity for breakthrough result" written by Drew Boyd & Jacob Goldenberg gives that tools, techniques and templates necessary for that. This week's episode of Readers Guide brings you this book. Listen and let us know your thoughts

This week podcast discusses a wonderful book titled "selling the invisible" by Harry Beckwith which explains processes in a systematic way to sell services. Listen and let us know your thoughts

If you are not taking these 22 laws of marketing mentioned in this book written by Al Ries & Jack Trout, the authors Claim your business yoy will fail. Listen to this podcast episode to know what are those 22 Laws and keep your business successful. Let us know what yoy think after listening to it.

A good book on financial intelligent

The sure shot path to riches and wealth is to invest in share market. But as early investor people make certain common mistakes and these mistakes are deadly if repeated again and again. In his book " The 5 Mistakes every investor make" Peter Mallouk lists them and tells us how to overcome it. Listen to this episode of Readers Guide and let us know how it was.

Anybody can become rich by just following simple yet powerful laws of money. These laws are eternal and havent changed a bit from the day it has been created. So if you want to be rich hear this podcast on the book "Richest Man in Babylon" by George classon where he goes into detail about the laws of money. Hear and let us know how did you feel

Everyone wants to be rich but few only know the how to manual of riches and wealth. Many books have been written with a promise to reveal the secret but in reality very few books end up actually doing it. One such book which keeps its promise is the book "I will teach you to be rich" by Ramit Sethi. Listen to the 40 mins podcast of this episode of Readers Guide to soak in all you need to become ri...

What if the world ends suddenly and you are left with few survivors. Can you manage with things around you?! What if managing is not good enough?! You must build everything you need from "Scratch". The book " The Knowledge" written by Lewis Dartnell helps you learn the basic things you need to know and do to survive and thrive in the most difficult circumstances. Listen to the essence and overview...

We have seen that we are brilliant at some times and dumb s**t at times. Why are we like that?! How our unconscious mind runs the show, is how we construct our reality through brain. This concept is beautifully explained in David Eagleman's Book "Incognito". That book is being summarized and overview is given in the episode of Readers Guide. Hear and let us know how do you feel!!!

We humans are full of mistakes and we as a species are very bad at learning and improving from our past mistakes. That is because we operate from the area of assumptions. In this episode of Readers Guide we have given the overview of the book named "The Humans" by Tom Phillips who have written in great detail about this in a very comical way. Hear it and let us know how did you feel.

We humans are extremely good at decieving ourselves. But why do we do it?! Is it good or bad?! Robert Trivers " The folly of Fools" gives a broad frame work to answer these questions. In this week's Readers Guide podcast that is the book we have given as overview. Please hear and let us know if it of any use and benefit.

There are few things which causes us trouble in our life, but that can't be eliminated as well. Things like stress, Time, sleep etc. Those things have to be managed wisely to live a peaceful life. Pedram Shojai a Doctor of Oriental Medicine gives us ways how to do that in his book "The Urban Monk". Over view of this book is given to you in 44 mins. Please hear and share thr podcst with your friend...

If one thing that human kind is constatntly seeking is happiness, then there should be enough materials on this. But Solve for happy is one of the best available material on the subject. Mo Gawdat gives a great frame work to remove unhappiness and find hapiness which is innate. Listen to this episode of Readers Guide where the over view of the book "Solve for happy" by Mo Gawdat is given.

These 7 decisions will help you achieve success in your personal life. This book by Andy Andrews will help you evaluate where you stand in youe life now and how far you have to go and how to navigate that path. Listen to this podcast episode to kick start your personal journey of success

Life is a chaos and we need some mental models and frame works to navigate in that chaotic world. These 12 rules formulated by Jordon Peterson in his book " 12 rules for life - An antidote to chaos" will help build that frame works. Listen and spread the word

If you are not able to make your customers fascinate about your brand, then it is almost sure tje business would fail. Learn the art of fascination and get to know about 7 ways of doing it in this podcast where the overview of the book "Fascinate" by Sally Hoggshead is given in 34 mins.