Publicist in Your Pocket

You’ve automated the follow-up, the booking, the review requests and the missed-call text-back. But your funnel still can’t make anyone trust you before they fill out the form. Timed to HighLevel’s LevelUp 2026 in Dallas, this episode is for GoHighLevel agency owners and the clients they serve. Cyndee Harrison, explains why a podcast is the missing piece of an automated marketing stack, and how it...

Everybody wants their cut of the creator economy right now. Brand deals, UGC, TikTok Shop, digital products, affiliate links. Inboxes are full of people promising to show you how to get yours. The money is real. But almost nobody is talking about the one thing that can take it all away: your reputation. In this episode, Cyndee breaks down why your name is your most valuable creator asset, what bra...

Who's the face of your brand? For a lot of small and mid-sized businesses, it's not the owner. It's the employees: the team members posting new products, behind-the-scenes videos and everyday moments on your business page and their own. That can be a great thing. But every one of those posts carries your business name, and most of the people making them have never been told what to do when a post...

In this episode, Cyndee breaks down what happens when employees become a business's unofficial marketing team — for better or worse — and the seven questions every business owner needs to answer before that happens. In this episode: Two real (anonymized) client stories: a jewelry store manager's off-hours TikTok comment that triggered a public backlash, and a multi-generational family business now...

In this episode, Cyndee breaks down the Good Good Golf–Callaway crisis, not as a golf story, but as a case study in what happens when explosive growth outpaces organizational readiness. In this episode: The co-branded Callaway driver ad that sparked national backlash, and why both companies' apologies pointed to the same root cause Why neither CEO blamed the joke, and what it means that both blame...

Cyndee Harrison breaks down why influencer marketing — now a $33 billion industry — has scaled faster than the safety net around it. Using the classic celebrity-endorsement model (George Clooney and Nespresso) as a contrast, Cyndee explains how big-budget brand partnerships have always come with built-in protection: media training, legal review, and crisis planning. Influencer marketing, by compar...

A good friend of Cyndee's just lost $19,000 to identity theft. She's one of the smartest, most accomplished people Cyndee knows — and it still happened to her. It's what prompted Cyndee to spend a day updating every password and reviewing every account she owns. And it raises a bigger question: why does it always take something hitting close to home before we get proactive? In this episode, Cyndee...

Word of mouth used to be the last word. Now it's the first click. There was a time when your reputation moved slowly enough to manage. Something came up — a complaint, a bad day, or even a great opportunity — and you had a beat. Time to breathe, check the facts, decide how to tell your side. Time was your buffer. That buffer is gone. The second someone asks AI about your business, the machine has...

A business owner in our community lost an entire weekend to one stranger in his comments. He was right on the facts — and every reply he wrote just made the fight bigger, until people who’d never heard of his business knew him as ‘the guy fighting in the comments.’ He’s in good company: from Amy’s Baking Company to a boutique hotel that tried to fine guests for bad reviews, the internet is full of...

A salon owner I know got fed up watching a former stylist rack up three times her reviews — so one weekend she texted every client and asked them all to leave one. Forty came in over the weekend. By Monday most were gone, and a few days later her profile was banned. She hadn’t done anything dishonest. She just did the right thing the wrong way. In this episode I break down how to grow your Google...

A friend of mine was spending a few thousand dollars a month on Google ads and couldn’t figure out why the phone wasn’t ringing. So I pulled out my phone and Googled him the way a customer would. His hours were wrong. His photos were three years old. And a one-star review he’d never even seen was sitting right at the top — with no response. Meanwhile, his competitor’s profile was wide awake, and t...

Someone left you a one-star review. Or a scammer just charged you $500 to “remove” it from Google. Either way — this episode is for you. In this episode, Cyndee Harrison walks through the single most important thing most business owners don’t know about negative reviews: report before you respond. She shares two real client stories — including a motorcycle dealer who waited twenty days and got eve...

You know that feeling. You pick up your phone first thing in the morning and there it is — a notification. And in the three seconds it takes you to read it, everything changes. That’s not a news cycle. That’s a notification cycle. And it doesn’t care what time it is, what day it is, or whether you have a plan. Most people think crisis means a headline. A front-page story. An executive scandal. But...

You’ve been thinking like a marketer your whole career. And marketing has gotten you this far. But in an AI-first world where trust is the currency and your digital proof trail determines whether customers choose you — marketing alone isn’t enough anymore. It’s time to think like a publicist. In this episode I break down the three core differences between a marketing mindset and a publicist mindse...

A family business owner in Kansas once called me out of nowhere and said: “I think I just killed my family’s business.” He hadn’t done anything wrong. He’d just done exactly what everyone told him to do — promote, be visible, say yes to every opportunity. Nobody taught him the other half. This episode is that other half. In this first episode of Publicist in Your Pocket, I’m sharing why I built th...