Professionally Offensive

Jonathan Lusk, Co-Founder and CEO of BirdDog, is bringing the art and craft of hunting to everyone. This "non-hunter" grew up knowing very little of the activity, but later realized the deep human connection that results from it. At BirdDog, they've figured out how to make experiencing the richness of hunting come to life in an easy and dynamic way. Jonathan shares that it's abou...

Each Memorial Day Americans fill their long weekend with time on the lake, shopping sprees, BBQs and time with family & friends. We often forget about the reason we celebrate this day- Service & Sacrifice. This day is to remember the incredible Warriors that have come before us, that laid down their life for this dream we call America. They were humble heroes from towns we never heard of,...

No News, is the worst thing you can do to somebody. We are often caught up in the idea that we only want to relay an update if the news is good or if we have something new to give. What we don't realize is that time waiting in between makes folks come up with their own realities, often worse case scenarios that we spend more time trying to recover from. If you want to be World-Class with custo...

The Outdoors is not only a place where we find sunshine and running rivers, but it's a place where we can train the mind, body and spirit to better endure what we're facing in the office and at home. Joseph goes through the key reasons we should consider visiting the outdoors more and the ways we can apply the energy of the wild to everyday life. Looking For Adventure? Check out Joseph and...

Pascal Finette, Co-Founder of beradical Group says that common sense, isn't always common practice. The simplicity of execution is paramount when innovating, but it is human to complicate. When digging into what innovation actually looks like on the frontline, it usually is much more messy, iterative and raw than how the MBA and strategy books make it seem. When companies are inspired to bring...

Joseph talks w/ Dave Carapetyan, CEO, Founder of Rally Ready, Baja 500 Champion, 3 x Pike's Peak Winner and Pro Rally driver about the what racing taught him about life and business. The physical part of learning to race is the easy part, its the mental part that's the challenge. When folks learn to race, they walk away with a new understanding of themselves. Dave shares the importance of...

Joseph speaks with Chris Williams, Founder of Williams Knives about the early days of starting the company and the reason he left a successful career in investment banking to follow his calling. Chris shares that money isn't everything and that you know in your heart what you need to do... But many of us will never give our calling a true chance. He also talks about how tough it is to get some...

On this series, Joseph takes a look at a historical piece “The Art of War”.  These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture.  Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwind...

On this series, Joseph takes a look at a historical piece “The Art of War”.  These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture.  Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwind...

Sometimes we're too stubborn or "Creative" to make short term sacrifices, to ensure longterm prosperity. In this episode, Joseph talks about the importance of resourcing yourself to make the next best decision. It is often our pride that holds us back from objectively moving ourselves to a place of strength. If we bleed out, how will we make a ANY decision tomorrow. Looking For Adven...

On this series, Joseph takes a look at a historical piece “The Art of War”.  These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture.  Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwind...

On this series, Joseph takes a look at a historical piece “The Art of War”.  These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture.  Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwind...

On this series, Joseph takes a look at a historical piece “The Art of War”.  These writings have served generals to business entrepreneurs on their journey to find success and empower a winning culture.  Joseph is often asked by founders, business Leaders and executive coaches what they can read to enhance their ability to Lead their Teams, better formulate strategy and navigate the tough headwind...

On this episode Joseph Cabrera and Joe Wolfel, CEO of Terradepth discuss the importance of making decisions... Just make one. We often are mired by the million "potential" outcomes, but the magic is where we start to gain inputs. Once we start the flywheel of inputs, we can make better and better decisions. It's counter-intuitive to think that it's tough to make decisions in high...

John Willenborg, Founder & CEO of Owl Vans, has built a company on Adventure & American Manufacturing.  John started Owl Vans out of necessity and soon found that other folks really enjoyed what he was building.  His uncle who was a Navy Seal and underwater welder taught him how to put metal together and the rest was history.  From specialty van racks, tire carriers to expedition boxes, Ow...

On this episode, Joseph dives into the Greatness that is ALASKA. Joseph share's why Alaska serves as a great canvas to build grit, Teams and confidence. The special rawness of the Alaskan Wilderness and its ability to galvanize the physical, spiritual and mental make the Last Frontier the premier place to forge People and Teams. Looking For Adventure? check out Joseph and the Team at   ⁠⁠⁠⁠⁠⁠⁠...

Flashback convo with, Alex Harstrick, Managing Partner at J2 Ventures. He shares that even through the world is complicated, it is inherently good... but we still have to do our part to keep it that way. Being present might be the most important thing we can do for our lives - A lesson he learned from his daughter, as she looked up on a windy day and starred in awe of some leaves. The future is al...

JH Hugo, Co-Founder of TX Biltong, has brought a staple of South Africa to the Great State of Texas...and beyond. Biltong is more than just a cured meat snack, but it represents the toughness and grit of the South African People. JH shares his journey from aviation to starting a business and how embracing his new home, Texas, might be the foundation for future success. Growing up in South Africa s...

Executive Presence or Leader Presence is that X Factor we often hear about. It's how a person makes you feel when they deliver a plan, give you bad news or chair a town hall meeting. A Leader's Presence is often underestimated in the world of business, but it is the very thing that can create successful or failed companies. We all have experienced the energy of an inspirational boss and th...

Dan French, CEO of ResProp, Managing Director of ATX Acquisitions and longtime partner at Rex continues to believe in the power of communities.  He grew up with a strong sense of Service that he learned from his father and that sitting on the sidelines never helped anyone.  You’ve got to lean into action and use the successes & failures to help you make the next decision.  After a good run as...

It’s typical in January to kick off with budget planning, investor meetings and strategy sessions, but have you considered starting with a clear mind? Getting outdoors not only helps you work toward clarity, but ensures we don't have the distractions that often clouds our vision and decision making. It may seem like you don't have time, but if you get outside, you'll find that the answ...

Lamarque Polvado, Founder, CEO of CareStarter and Feedback says that flying and being an entrepreneur have a lot in common. From afar it looks exciting and fun, but when it's your turn to jump in the cockpit solo, things become serious. Lamarque started CareStater out of a need to help his daughter find the special care she needed... but no info or compassion were to be found. He could not bel...

Team, That's A Wrap. 2023 is on its way out and we are ready to bring in the next year. In this episode, Joseph covers some nuggets of wisdom from guest this past year. These are simple reminders to keep pushing, stay humble and recognize you're not alone. Happy New Year, Here's To Momentum in 2024. Need Some Adventure, check out Joseph and the Team at   ⁠⁠⁠⁠⁠www.wyldwhisper.com⁠⁠⁠⁠⁠ F...

It's easy to want to live in comfort, heck, it's even human nature. However, it is the times that we endure something really hard that sets the cadence for our future. We often believe it's our planning, setting objectives and reflecting on failure that gives us the tools to be successful the next year, but we underestimate the power of a "Sucky" Reference Point. What allows...

Before you can build a great Team, you have to start with yourself. Building an environment where your Team has permission to hold you accountable, may seem uncomfortable, but this is the only way to forge a culture that can stand the test of business. Nathan Baumeister, co-founder and CEO of ZSuite Tech, shares that once you find the right folks, they'll create an atmosphere that self-polices...