Predictable B2B Success

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include:   What is the meaning of B2B sales Why is B2B sales hard and how to handle it with an outsourced solution What is a B2B sales strategy Why run a survey of...

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include: Why Andrew left P&G to start Humor at work Why is humor important in business communication What are the potential downsides of using humor in business communication What are key opportunities and threats of usin...

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interview Why is a sales pitch important What are some...

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include:  What is change management The problem with current change management frameworks and why they don't seem to stick Does radical change need to b...

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include:  Why most businesses get strategy wrong Why customer engagement is a key part of a digital marketing strategy How to distinguish and define customer engagement and user engagement The key prin...

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives.  Why integrity places a key role in referral businesses How Filip's networking process leads to referral business How to bui...

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include: How Jono first come to realize the power of community Are some businesses better suited to creating communities than others Is building a community is a key part of generating business...

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include: What is a UX strategy roadmap What are the benefits of creating a UX strategy roadmap What are signs of a bad roadmap Is a culture change often r...

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include: How to find product-market fit Luke's product-market fit framework How Luke's product-market fit framework differs from the...

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include:  Why marketing is becoming so difficult today The framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and...

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include:  The difference between telemarketing and telesales Where does the sales relationship with a customer end How to go about building a B2B sales pipeline  How to easily identify those who are ready for the next stage of the pipeline How Jake adds value to tho...

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include: The difference between lead generation and prospecting How to determine whether your prospecting techniques work The biggest mistake t...

In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include: Why include guest appearances as part of your content marketing strategy How to best invest in podcast guesting Why podcast guesting should be a long term strategy How a media do...

In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include: What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contribu...

In this episode Allan Langer, author of bestselling book -  The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include: How to balance the need to help people with the need to make a profit Should revenue be the primary metric for a business The best to bring alignment with busine...

In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include: Comparing short term marketing strategies vs. long term marketing strategies How to optimize...

In this episode, Mike Young, the makeover master who works with business owners to discover the real reasons their business isn't working, shares the essential b2b sales pipeline stages for every business to drive growth. Insights he shares include: Why businesses fizzle and die What business blind spots are and the surprisingly simple solution The three issues and reasons companies get stuck or p...

In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include:  Why businesses struggle to find their respective niches The impact of the pandemic on Joe's clients Why certain companies are doing better than others The essential ingredients to a sustainable indus...

In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include: Are we in danger of going into training courses and summit shock? What to focus on when learning how to market a training course Jack's thought on authentic evergre...

In this episode, Lucas Mattiello, founder of Level Up Living, a company that trains leaders to speak with confidence, shares how to be confident in speaking in public and in particular on video. Insights he shares include: The biggest problem that business people encounter when talking to their audience on video How to be confident in speaking: Secrets to sounding confident Stop the negative chatt...

In this episode, Stephanie Scheller, Founder of Grow Disrupt, a company dedicated to helping businesses achieve the same success she has experienced in her entrepreneurial journey, shares how to increase accountability in the workplace and encourage employees to take ownership. Insights she shares include:  What does business leadership entail Why most people don't leave their job, they leave thei...

In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include: What are new industry trends in marketing in 2020 Top digital marketing trends in 2020 Issues that businesses encounter in bringing marketing and sales togeth...

In this episode, Lucas Root, a serial entrepreneur, and business consultant shares how businesses can create predictable business success by equipping their leadership in the right way. Insights he shares include: What is failed leadership What are the signs of poor leadership How do you deal with a failing team How should businesses review their strategy What is the best way to analyze business f...

In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include: Why some companies still use a traditional sales methodology Steve's thoughts on unifying sales and marketing How does this idea of alignment with project management fit in with an Account-Based Marketing approach Shou...

In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business. Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include: How a business should position its brand Why we should set our prices to match the pe...