PPC with YRV Dynamics

Black Friday and Cyber Monday bring some of the most motivated shoppers of the year. Discounts, free shipping, and limited-time promotions encourage purchases, but even with attractive offers, customers still abandon their carts and leave during checkout. So how do you bring them back without wasting advertising dollars? In this episode of PPC with YRV Dynamics, Yousaf Yunes explains how e-commerc...

Could artificial intelligence have played a role in this week's Democratic election victories? And what does the growing concern over AI-driven layoffs mean for Google Ads, Meta Ads, and the future of PPC agencies? In this episode of PPC with YRV Dynamics, Yousaf Yunes explores the possible connection between political shifts, economic uncertainty, job displacement, and the growing public anxiety...

Yesterday, your Google Ads cost per click was $2. Today, it's $4. Same campaign, same keywords, same budget. So what happened? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down six reasons Google Ads CPCs can suddenly increase, even when you haven't made any changes to your campaigns. From increased competition and aggressive Smart Bidding to declining ad relevance, expanding sear...

Reddit is changing how users access its platform, and the implications could extend far beyond simply requiring people to log in. In this episode of PPC with YRV Dynamics, Yousaf Yunes explores Reddit's move toward restricting logged-out access, the growing influence of artificial intelligence, and what these changes could mean for Google Ads, PPC professionals, and digital marketers. We discuss h...

In this special Halloween-inspired episode of PPC with YRV Dynamics, Yousaf Yunes shares one of the strangest experiences of his PPC career: working with a digital marketing agency for nearly nine months without ever seeing the faces of its leadership team. What started as a routine white-label Google Ads contract turned into a bizarre remote work experience. While PPC specialists and assistants a...

Your landing page may explain what you do, list your services, show a contact form, and tell visitors to get in touch. But does it clearly answer the most important question: Why should a customer choose you instead of a competitor — or simply doing nothing? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down why so many landing pages generate traffic and even form submissions while...

QA might not be the most exciting part of paid media, but it can be one of the most important. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the QA process he uses for Google Ads and Meta Ads—and why simply building a campaign and turning it on isn't enough. The process starts with one basic rule: Never QA from memory. QA against what was actually approved. Once the campaign i...

What happens when customers stop typing individual searches and start having entire buying conversations with AI? In this episode of PPC with YRV Dynamics, Yousaf Yunes explores the competition between ChatGPT and Google AI Mode—and what that shift could mean for advertisers, agencies, and the future of paid media. A conversation about budget, product requirements, and personal preferences can rev...

Are you improving your Google Ads campaigns—or changing them so often that you can’t tell what’s working? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the dangers of making daily campaign adjustments and how tools like ChatGPT and Claude can accelerate the problem. AI can generate recommendations faster than your campaigns can produce the evidence needed to evaluate them. Whe...

A lower cost per click looks great on a dashboard—but what happens after someone clicks? In this episode of PPC with YRV Dynamics, Yousaf Yunes revisits cost per click, the role of manual CPC in select legacy and local campaigns, and why paying less for traffic doesn’t automatically mean better business results. Using a hypothetical comparison between two campaigns with identical $1,000 budgets, Y...

AI is changing PPC—and the value of the expert behind the campaigns. Are you evolving from button pusher to media buyer, strategist, and ultimately, revenue architect? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his perspective on why PPC professionals need to move beyond campaign execution and connect advertising decisions to business growth. As automation handles more routine t...

Is your agency positioned to grow—or leaving the door open for someone else to take your business? In this episode of PPC with YRV Dynamics, Yousaf Yunes makes the case for treating agency growth in 2027 like a battle for territory. That territory includes the platforms you manage, the relationships you build, and the opportunities you earn before competitors get there. Yousaf breaks down three pi...

Why would a PMax campaign’s “Other search terms” bucket deliver some of its most efficient conversions? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares a surprising discovery from a franchise account with approximately 50 locations. Before replacing a successful Performance Max campaign with a traditional Search campaign, he investigated where its results were coming from. Approximat...

Two customers click your Google ad and each spends $100. One never returns. The other buys five more times. Their first orders look identical—but their value to your business is completely different. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down customer lifetime value (LTV) and explains why the first purchase only tells part of the story. Learn how average order value, purcha...

Are you paying for another software subscription when AI could help you get the work done with tools you already use? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his perspective on how agentic AI could challenge subscription software—and what that means for small businesses, founders, and PPC agencies. Drawing from his own experience connecting ChatGPT and Slack for project remin...

Your Google Ads dashboard shows 40 conversions, but your sales team reports only two customers. What happened to everyone else? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the gap between generating leads and winning paying customers. A phone click, form submission, or quote request tells you someone took action—but understanding what happens next is where the real work begi...

How much are you willing to spend chasing a client before you start questioning the return? In this episode of PPC with YRV Dynamics, Yousaf Yunes shares his frustrations with Upwork and how his experience on the platform has changed since launching his agency in 2022. From platform fees to Connects and the disappointment of proposals that go nowhere, he explores what client acquisition really cos...

Strong sales numbers don’t always mean strong profits. What actually remains after product costs, fulfillment, shipping, and advertising? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down PROAS—profit return on ad spend—and explains why advertisers need to understand the economics behind the results they report. We walk through how COGS and other included costs affect returns, inc...

Your ads generated $10,000 in sales on $2,000 in ad spend. That’s a 5X ROAS—but how much money does your business actually keep? In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down cost of goods sold (COGS), gross profit, and why strong advertising results don’t always translate into strong business profits. We walk through a simple example: $10,000 in net sales, minus $4,000 in COG...

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in performance marketing. CAC sounds simple: take your marketing spend and divide it by the number of first-time customers. But the real challenge is figuring out who those new customers actually are and which marketing channel deserves credit for bri...

In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down one of the most common questions in Google Ads: how many conversions does a campaign really need before you can trust automated bidding? The old-school rule was 30 conversions in 30 days. Yousaf explains why he no longer treats that as a hard requirement and why 15–20 primary conversions over 30 days can still be a strong starting...

There are more people than ever trying to break into paid advertising — and plenty of courses promising to get you there fast. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down a program promising to help people land their first paid Meta Ads client in just four weeks. The problem? Much of the training appears to focus on video editing and creative production rather than actually...

In this episode of PPC with YRV Dynamics, Yousaf Yunes discusses questions from someone’s performance marketing interview and shares how he would approach answering them based on practical experience. The interview covered a range of important topics, including campaign management, conversion tracking, funnel analysis, creative testing, audience targeting and performance optimization. Yousaf Yunes...

In this episode of PPC with YRV Dynamics, I break down a question that a lot of agency owners and buyers are going to be asking in 2026: Is buying a digital marketing agency still a smart investment with AI changing SEO and marketing so quickly? The agency in question generates roughly $2 million in revenue, with about 85% coming from recurring retainers, serving mostly local SMBs, home service co...

When Google Ads ROAS suddenly drops, the worst thing you can do is start changing everything without knowing what actually caused it. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the key areas he checks when performance starts slipping — from conversion tracking and revenue reporting to CPCs, search terms, conversion rates, AOV, margins, product mix, and recent campaign chang...