Power Hour Optometry

Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it's not possible to keep everyone happy (including yours...

If you're looking for an edge in your optical, consider the words your opticians use every day.  In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sales. Together, they explore the impact of language and communication on optical sales discussions and outcomes.  They discuss the importance of carefully choosing w...

How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene's insights around split-testing and how his...

Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.    

Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!

Bethany talks about simple marketing strategies to attract new patients to your practice.

Discover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead to remarkable financial results.

Join Dr. Bethany with Bart Foster, Founder of BusinessOutside and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimagines corporate culture by bringing business outdoors. In this episode, Bart will share how leaders can leverage the power of nature to build stronger teams and tran...

Welcome to Today's episode where we discuss the Great Game of Business and how it can impact an optometry practice. With Dr. Danny Clarke, Owner of Clark Eye Care Center in Wichita Falls, Texas, and Co-Founder of Modus Practice in Motion. We'll talk about a game-changing approach that can help businesses achieve their goals and increase transparency. So, if you're an optometry practice owner looki...

As a team, it's essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office and experience something new, but it also helps to build stronger relationships and foster a sense of teamwork and collaboration. Join Dr. Bethany with Dr. Andrew Pe...

In this episode, we explore the Power of Online Reviews and how they have revolutionized the way businesses operate. From Google to Yelp and Facebook Reviews, we discuss the impact of these platforms on consumer behavior and how businesses can leverage this powerful tool to improve their bottom line. Our guest expert, Eugene Shatsman, Managing Partner & Business Growth Strategist for National Stra...

Dr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay their staff more. This method creates a win-win situation for both the practice and the staff members and has been shown to increase staff motivation, productivity, and revenue.

In this episode, we explore the importance of customer service in optometry with Dr. Jennifer Stewart. She is the Editor of Independent Strong, Founder of OD Perspective, Co-Founder and Chief Vision Officer of Performance 2020, and an optometrist with almost 20 years of experience. Dr. Jennifer shares her insights on how to create a welcoming and comfortable environment for patients, the role of t...

It's essential to acknowledge that financial stress can have a significant impact on an individual's mental and physical well-being. As a Practice Owner, it's vital to recognize this and take steps to support your staff. In this episode, Dr. Bethany and Evon Mendrin discussed a range of topics related to employee financial situation, including 401(K). It was a fascinating discussion, and we learne...

Do you have trouble organizing your days for success? Steve Alexander, Head of Marketing, Strategic Partnerships at Anagram, shares his actionable tips and tricks to maximize productivity and enhance time management. 

Take control of your finances and achieve your financial goals through small, manageable changes. Founder and CEO of Integrated Planning & Wealth Management Adam Cmejla shares actionable strategies and real-life examples to apply to your financial situations.

Join Dr. Kyle Cheatham Chief Executive Officer at KMK O ptometry Board's Review  and Vision Specialists, as he shares his journey from helping one person to becoming the #1 Trusted Leader In Board Exam. In this episode, Bethany and Kyle discuss the challenges and rewards of entrepreneurship in optometry, as well as the personal and professional growth that comes with taking the leap to go for it a...

 Join Wendy Buchanan, Owner of Perceptions Eyewear Inc. and the creator of the Be Spectacular Eyewear Styling System, as she shares her proven strategy that will make your patients feel special and makes your practice stand out.

A good understanding of where your Practice is making money and the costs associated with running a business are important for long-term success. Join Bethany as she shares insights, lessons learned, and tools to improve practice profitability. 

Building the right culture takes time and thought, and frankly, it's not a one-size-fits-all deal! Today Dr. Jennifer shares how important culture is in her practice and how she succeeds.

Your inner voice can be either a powerful stepping stone or a major obstacle to reaching your goals. Our first episode for 2023 with Kim Boudreau Smith, Leadership and Speaking Coach, talks about how you can conquer your inner critic, strengthen your real self, and fuel your success.

How much do you want to earn in 2023? Bethany talks about how to use your financial statement to make sure you get there.

What are you planning for your staff this holiday season?

EOS implementer Beth Berman is back to talk about a powerful tool to get you organized for 2023