Power Hour Optometry

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process...

Tune in to this episode of the Power Hour when Gary invites listeners to share their most "off the wall" customer service tricks and tips.  He also brings many of the strategies he used in his own practice as well as those of very successful practices from around the country.

Harvard Business Review estimates that 80 percent of turnover is due to bad hiring decisions. The consequences of a wrong hire can go beyond turnover costs.  Listen to this episode of the Power Hour to learn how you can minimize the "bad hire" occurrence, on your way to building a happy and productive staff.  

We surveyed ODs to find out!  Learn which ODs are the happiest, what makes them unhappy, and what you can do to increase your own professional satisfaction. Tune in to the Power Hour to hear Gary discuss this interesting topic with Dr. Bethany Fishbein.  

Continuing and building on last weeks' episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  Tune in to this episode of the Power Hour for strategies that allow your staff to help you, are welcomed by them, last beyond one office meeting and immediately add to your bottom line.

What can optometrists learn from the latest United Airlines customer service debacle?  A LOT!  Tune in to this episode of the Power Hour where Gary discusses great ways to amp up your customer service, a simple technique to measure it, and what to do when things go horribly wrong – which at some point, they absolutely will!

There's more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice's bottom line on this episode of the Power Hour.

Do you look forward to office meetings, or do you dread them and then ultimately cancel them?  Tune in to this episode of the Power Hour where Gary discusses new ways to effectively and efficiently hold staff meetings that are productive and add to your practice's bottom line.

Decreasing revenues with increasing expenses and regulations, online eyeglass selling, "generic" contact lenses and online refraction – to name just a few things – are going to fundamentally change and possibly eliminate optometry as we know it.  Gary talks about why that's a GOOD thing and how you can leverage the tsunami of change NOW to position your practice for whatever the future holds.  Tun...

Vision by Design, the country's best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting in particular from Dr. Paul Levine, President of the American Academy of Orthokeratology and Myopia Control. Paul gets listeners up-to-date on what's new in myopia control and talk about why it's important for your practice.

Drs. Mark Rosner and Debby Feinberg are back on the show to discuss some of the latest work they've been doing with minute amounts of prism.  On the previous show they discussed how they have had literally life changing results for their patients by carefully prescribing minute amounts of prism.  Get caught up on some of their latest work on this  episode of the Power Hour.

Mike Hundert is the current Chairman of The Vision Council, as well as Chief Executive Officer and Chief Creative Officer of De Rigo Rem, part of the world's fourth largest provider of eyewear.  Mike joins Gary for a discussion on the Power Hour to give his thoughts on what is arguably the biggest merger – ever - in the eyecare industry, and how it will affect consumers, other frame and lens manuf...

On last week's show, Gary talked about successful strategies to externally market your practice.  This week, the show focuses on internal marketing.  Learn to turn last week's prospects into patients, who then become practice evangelists on this informative and entertaining episode of the Power Hour.

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What works, what doesn't, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.  

Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare's biggest merger ever may affect your practice and the industry. Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER!

You've worked really hard to get patients to come into your practice.  Are you working as hard to make sure they never leave . . . and come back when they should?  This episode of the Power Hour is dedicated to what Gary calls, "the lifeblood of EVERY business and practice."  Learn why it's so important and then how to make yours better – regardless of how you actually do it!  Which are better?  P...

Inventory is a major expense for a practice yet one that rarely gets any attention beyond – "There's a hole on the board – I guess we need to fill it with something."  On this episode of the Power Hour, Gary takes your calls and shares easy strategies to help you control what for most practices, is arguably the biggest potential profit generator – or potential profit loser – in a practice.

On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what happens after they're hired? Learn how to get alignment with your practice values and ways to get procedural things to stick!  If you commonly say to staff, "We just went over that exact thing in a staff meeting!" then you'll want to tune in to this episode.

Reuters news  and other historically reliable news sources recently reported a proposed merger between Essilor and Luxottica.  Howard Purcell, O.D., F.A.A.O., DIPL., Senior Vice President of Customer Development at Essilor, joins a special news breaking edition of the Power Hour.  Callers speak to Howard and learn about how this breaking news will affect the industry.

A recent landmark court case for a New York Yoga Studio may have far reaching consequences on how doctors pay their associates.  The concept of Independent Contractors and how they can work in your practice is the topic of the next episode of the Power Hour.  Join attorney Elizabeth Harlan who argued the case on behalf of the Yoga Studio, that their employees were indeed independent contractors.  ...

On the first Power Hour of the year, Gary talks about starting at step one of practice team building: hiring a great team.  Hear some great strategies you can use the next time you need to hire someone – which as you'll hear on the show – might not be as far off into the future as you might think!  If you're a new practice owner or a seasoned veteran, you'll get a lot of benefit by listening to th...

On the Oct 26th episode, Gary discussed "Part 1" about how to use public speaking to grow your practice.  Listen to Part 2, on this episode of the Power Hour.  Learn everything, from content development to presentation style to creative ways to use Power Point (or NO Power Point) or Prezi, how to deal with questions and difficult audience members, suggestions for handouts and a lot more. You alrea...

The Power Hour welcomes Maureen Cavanagh on this episode.  A 24 year industry veteran, Maureen heads up this important group whose mission is to enhance and promote the leadership role of women  in the ophthalmic industry through networking and peer support.  Maureen talks about what the association brings to its members and the industry as well as their goals for 2017.

VSP's Global Board Chair Dan Mannen, O.D., F.A.A.O., and VSP Vision Care President Kate Renwick-Espinosa are our guests. Dr. Mannen discusses his new  position paper  on managed vision care, which explores the value it provides patients and consumers, and why he believes the channel is so important to independent optometry. The guests also discuss VSP's focus for 2017, how it is helping increase a...

Join Jerry Warner, CooperVision President, as he talks about big picture changes in optometry such as selling models, online commerce, legislative battles, private lable contact lenses and more.