Ed
Off-Label
Off-Label celebrates the power of marketing in the pharma industry and beyond
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Épisodes
Nico Renner - on being humble, questionning omnichannel and keeping marketing current 01.06.2026 36:41
In this episode of 'Off-label', Nico Renner and I discuss the intersection between science and business in pharma. His unique background gives him perspectives from often two opposing sides of pharma. We discussed why: - being humble is critical - we should question the value of omnichannel - things that worked in the past don't necessarily work today Enjoy!
Patrick Penzo - product marketing, the emotional connection and why branding wins 22.05.2026 37:58
Patrick Penzo and I discussed the power of brand building and how leaders to get branding, get ahead
Damon Harrell - understand your customer, reps are important, clever doesnt mean effective 27.04.2026 37:15
Boom - episode 4 of 'Off-label'! There are few people I have had the opportunity to work with that know more than Damon about strategic marketing in pharma, and boy does this come across during our discussion. We discussed: - why good marketing requires a deep understanding of your customer (and this can get overlooked) - how scientifically interesting products can not get used - why reps...
James Mainwairing - a good product is not enough, marketing is a slog, trust is vital 22.04.2026 35:10
Episode 5 with James Mainwairing was a real eye-opener on marketing. We discussed why: - a good product is not enough - marketing can feel like a slog - trust is critical for success
Laragh de Bhulbh - passing the baton, why marketing isn't seedy, insights must be used 10.04.2026 28:51
Join Ed in discussion with Laragh de Bhulbh, owner and managing director of Wolf Medical. In this episode they discuss: how market and medical need to learn to pass the baton why insights that aren't used are a total waste of time challenging the idea that marketing isn't seedy or dirty And of course what she HATEs, RATEs and DEBATEs about marketing
Imogen Ley-Clowes - pharma marketers as teachers, brands like children and listening to your gut 30.03.2026 28:11
Join Ed in discussion with Imogen Ley-Clowes, founder and creative lead at Immo Studio. In this episode they discuss: what pharma marketers can teach others why building a brand is like raising a child why your gut is the thing you should listen to more And of course what she HATEs, RATEs and DEBATEs about marketing
Peter Moody - dark markets, GLOCAL working and why regulated business are the most interesting to work in 13.03.2026 40:48
Join Ed for a discussion with Peter Moody , former CEO of Profero and CIO of MullenLowe Group. In this episode, they discuss: What pharma can learn from the drinks industry Why innovation is crucial in regulated businesses How enshittification is showing up everywhere And what he HATEs, RATEs and DEBATEs about marketing
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