Now, that’s what I call Business.

So you may have seen my social media posts, or figured things out from the title of this episode, but ‘Now, That’s What I Call Business’ is ending…or at least going on indefinite hiatus. There has been a lot of things going on behind the scenes, and it’s taken me a while but I have made this decision after much thought. BUT! We’re going to go out with one last episode and there is a lot of stuff t...

This week we have two people in the podcast chairs today, Rosa and Margo Flanagan from The Two Raw Sisters. You may have come across their books, app or their enormous presence on social media. Their whole thing is about making food fun again, whilst still being good for you. They are amazing business women and have so many lessons to share about building a business, collaborating with partners an...

This is a special bonus episode to give you an update on all things Incrediballs, as many of you have been asking me what is going on. As you may know, earlier this week we held our very first taste testing party and it was both incredible and chaotic and so we have thoughts from that to share, updates on the progress and also a few lessons to impart from this journey as well. In this episode I sh...

I am very excited to get to introduce you to Kathy from Appletastic. Kathy actually booked a mentoring session with me about a year ago and had a few different ideas, but the common theme for them all was that she wanted to start a business that helped her community. I have seen her weather some storms, but despite them all she has launched an incredible business and I reckon her story is a great...

This episode is all about sustainable business and how you can inject sustainability into your business every day. The thing is, sustainability is confusing as fuck and a survey I read recently said that 85% of business owners want to be more sustainable but have no idea where to start. So if you are unsure where to even begin, why not start with this podcast episode. We’ll be going through 10, ea...

Welcome to Now, That's What I Call Business! Kia ora! I'm Brianne, the founder and former CEO of Ethique, the world's first regenerative beauty brand, and my latest adventures, Incrediballs and Business, but Better. I've been on this entrepreneurial journey for over 15 years, and if you'd told me a year ago I'd be starting a podcast, I would have laughed. But here we are, a...

This week I am talking to the incredible Brooke from Sharesies, a platform that is changing the investment game. I first met the sharesies crew in 2017 in my very first angel investment pitch and I was blown away by how lovely they all were, and what a good (and simple) idea Sharesies was. Their mission is all about creating financial empowerment for everybody and Brooke has done this as one of si...

Today we’re talking about the infuriating world of investment and shining a light on women in business in honour of International Women’s day. Despite the fact that statistics show just how successful women led business can be, investment in them is pitifully low and if we don’t change the status quo, that is probably not going to change. This is not an anti men episode, or an ‘us vs them’ discuss...

Failure. Yes, the beloved F word, well it’s not my beloved f word, I think we all know I have another favourite F word. Most businesses fail though, in fact it’s a common statistic that 65% of businesses will collapse in their first decade. While that may seem grim but I do think that failure to try something is a far greater failure than trying and failing. But there are 5 very specific reasons b...

Today we’re talking about Personal Brands. Some people will say you need a personal brand but a better way of putting this is probably to say that you ‘need to control’ your personal brand and you might even want to grow it. The relationship between your personal brand and your business is complicated and intricate and, well, confusing. But the more you understand it the better you’ll be able to u...

Today we are mixing things up and instead of sharing my own thoughts, we are joined by Oscar McMahon the cofounder of Young Henry’s. Besides being a wildly successful, trail brazing brewing company, they are also known for their commitment to sustainability and community. They have set the benchmark in the industry for environmental consciousness, integrating eco friendly practices at every aspect...

This episode we are having a strategy check in (it's more interesting than it sounds I promise). Before you run away, hear me out. Strategy is the back bone of your business, it keeps you on track and helps when it comes to making some of the harder decisions. I know strategy and business plans can seem overwhelming with details and planning, but it can actually be quite simple. So for this ep...

The hardest part about starting a business is…starting. At least that’s according to what many of you have told me. You have these amazing ideas and business concepts but actually starting them is where a fair few of you are apparently getting stuck. With it being a new year it’s the perfect time to start about starting that business you have always talked about and because I hear that the startin...

I am just back from my trip to the UK for Incrediballs, and I have updates! Also, on this episode of 'Now, That's What I Call Business' we're talking how to grow your business faster, and more profitably. But maybe not in the way you think. Think ethical practices and profits don't mix? Prepare to have your mind changed! Join me as we delve into compelling data from The Wharton...

In our fourth episode of Biz Bites, I'm joined by Kendall Flutey, the dynamic co-founder of Banqer, an innovative platform revolutionizing financial education for the younger generation. I don't know about you, but I learned nothing about money growing up... Kendall is working to change that! We chatted the essentials of instilling financial literacy in young people, the journey of overcom...

Welcome to No Fear November! I’m Brianne West, and in this episode we're talking fear... of failure and judgement mostly. Which all entrepreneurs will be familiar with. It's not just me chatting, we've also got Simran Kaur of Girls that Invest , Kendall Flutey of Banqer , Brooke Roberts of Sharesies , Simon Coley from Karma Drinks and Elliot Midalia from Boody sharing their thoughts too. If your k...

The third episode of Biz Bites features Simran Kaur (you will know her as one of the co-founders of the Girls That Invest podcast and the global media empire). We chat everything from social media, how to build a community (from the queen of community building herself), how to start and build a mission-driven business and successful marketing tactics. Our Snappy Snippets feature business owners ch...

One of my favourite topics is branding right - it's so creative and exciting and fun... and it can be a total nightmare that screws up your entire business. But fear not, I'm breaking down how to simplify your branding, because complex brand ideas make life harder. In this episode, I spotlight some unforgettable branding mishaps and their costly consequences. And they were done by the bigg...

Our second bonus episode 'Biz Bites' with Brianne answers your burning questions about Incrediballs. Curious about when you can invest, the fizziness factor, or why we're launching into three markets simultaneously? This snappy episode has you covered. We're also tackling the big issues like imposter syndrome and the plastic pollution crisis. Our Snappy Snippets feature business ow...

Yes! It IS possible to implement sustainable business policies AND be profitable at the same time. And no, profit isn't a dirty word. But more on that later. Overhauling your business might sound daunting, but trust me, it's simpler than you think. Today, I’m pulling back the curtains on 10 tangible ways to sprinkle some sustainability into your business model and yes, I'm speaking fro...

The first episode of Biz Bites features Kate Hall (you will know her as Ethically Kate) talking everything personal brand, instagram growth, community building, delegation and work-life balance (but without the bullsh*t). Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at! No intros, no waffle (okay, well...

Embarking on the entrepreneurial journey with Ethique and Incrediballs has been a whirlwind of triumphs, stumbles, and invaluable lessons. This is an honest (and deeper than expected) chat about founder well-being and mental health. Throughout this episode, the curtain is drawn back on my personal pathways of establishing boundaries, fostering resilience, and forming supportive networks, revealing...

Ever wondered how to successfully expand a brand overseas? Well, I have a few insights, and some mistakes to learn from! This episode is all about my first-hand experience of catapulting Ethique to international success through 22 countries - what worked and what didn't. From understanding export regulations to choosing ethical retail partners, get actionable business strategies and insights....

In today's episode, I, Brianne West, will take you on a journey exploring the critical role that community building plays in mission-driven businesses—and really, any business at all (and damn it's hard to build one!). Understand why a vibrant community is not just another marketing tactic but stands as the very foundation of successful ventures. We'll discuss how it can amplify custom...

Welcome to the intricate world of product testing in this week's episode of 'Now, That's What I Call Business.' I, Brianne West, will give you a behind-the-scenes look at Incrediballs' flavour evolution and share essential insights that can benefit any business. Discover the advantages and drawbacks of focus groups, understand the nuances between soft and hard launches, and lea...