#naturalmarketer Podcast

Natural Marketer Podcast, the show dedicated to helping small business owners and digital creators thrive in an ever-changing landscape. On Episode 2, discover how to build a genuinely authentic brand that resonates with consumers and fosters lasting loyalty in today's saturated market. This episode explores what true brand authenticity means, why it's more critical than ever, and a practical fram...

Season 2 is about  Growth & Resilience: Navigating the Evolving Marketing Landscape together we will delve into the evolving landscape of modern marketing, exploring how professionals can not only adapt to rapid technological advancements like AI and automation but also leverage them to foster genuine connections and build resilient, impactful strategies. We will move beyond fleeting trends an...

Why Reflecting on the Past you wonder? Before looking ahead, it's essential to look back. Analyze the performance of your past marketing campaigns. What worked well? What didn't? Identify key performance indicators (KPIs) and track their progress over time. This data will provide valuable insights into your audience's preferences and behaviors. How to Set the Stage for the Future… Tracking KPIs: A...

The top 3 Grinch-Like struggles small businesses face in marketing are 1. Limited Budgets - Reaching the right audiences with limited resources. 2. Content Conundrum - standing out during the holiday rush 3. Measurement Maze - inability to measure your marketing campaigns for website traffic, sales, and conversions. But with me as your marketing consultant I can help you overcome them and get you...

In this episode, Victoria digs into the latest Google Core Update of 2024, the great Google Business Profile shakeup, and five features every small business should know about in 2024.   What started March 5, 2024 and completed and released to the public on April 19, 2024 shook up the digital marketing world for upwards of 72 hours as industry icons reviewed, researched and got a better understandi...

In this episode, I'll explore the ecommerce industry and how the landscape is booming. With global sales expected to surpass $5.39 trillion in 2023 and even more in 2024, it's a playground teeming with opportunity. But for small businesses, navigating this competitive space can be daunting. So sit back, grab a notebook or open notepad and take some notes. Let me guide you to eCommerce success with...

Podcasts are emerging as a force shaping how we buy. Their intimacy and long-form format foster a connection between listeners and hosts. This parasocial bond builds trust, making recommendations from podcast personalities highly influential. Marketers are tapping into this by sponsoring shows or placing native ads. Listeners, engaged and receptive, are more likely to consider advertised products....

In this episode, Victoria will introduce you to Merch Magic; unleashing the power of print on demand services. Forget lengthy taglines, print-on-demand lets your brand story shine through your products themselves. Imagine a mug featuring a quirky illustration that embodies your brand's fun and lighthearted personality. Or, picture a t-shirt with a thought-provoking slogan that sparks conversation...

A quick overview of outlining content for learning engagement to expand your brand as a expert and though leader.  Bonus, below are links to my content that allows me to be successful with learning content and my gift to you.  If you are enjoying everything I dish out, then help me get to 1000 on Youtube, please subscribe for further content. The perfect Content Calendar Template Get me to 1,000: ...

In this episode, I will introduce you to customer retention, loyalty, and advocacy through relationship marketing to form a powerful trio in the world of branding. Understanding and effectively utilizing these concepts can be the difference between attracting fleeting customers and building a loyal community of brand advocates. Relationship marketing is a strategic approach that prioritizes buildi...

In November, the digital marketing landscape continued to evolve.  Here are some key trends that hit the digital marketing landscape in November 2023 and their potential effects. As the year comes to an end I am reminded of why I love the work I do.  The fact that I can help in the growth of small businesses and brands makes me feel important and invaluable.  As always December 1 is the time of ye...

In this episode, I am outlining Your brand reputation as one of your most valuable assets. Your Brand Reputation is what customers think and feel about your company, and it can have a major impact on your bottom line. A strong brand reputation can attract new customers, increase customer loyalty, and boost sales. But how do you build a powerful brand reputation? In this episode, I'll discuss some...

In this episode, I will outline content marketing strategies that work for Small to Midsize Businesses. I will provide tips on how to achieve a plan that will get hits, get leads through local, search and social media content. SMART Goals Audience Persona Competitor Analysis Content Calendar Content Distribution Establish content that works, channels that convert, and value they trust.  This is th...

The natural marketer Podcast is the natural approach to marketing for small business owners who are working on a small or limited budget.  I will  deliver insight, pointers, and guidance on getting a small business online and in front of more prospects or potential walk-in customers. In this day and age we are all consumed with information and for a small business to survive needs to be among that...

 The natural marketer Podcast is the natural approach to marketing for small business owners who are working on a small or limited budget.  I will  deliver insight, pointers, and guidance on getting a small business online and in front of more prospects or potential walk-in customers. In this day and age we are all consumed with information and for a small business to survive needs to be among tha...