Missed Opportunities for Good

This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change.   The first case study for Stella Artois’ “ Lets Do Dinner ” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org.   Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team...

Today we’re joined by socially conscious creative director, Amanda Wallace . Join us to learn about Amanda’s passions for the power of innovative storytelling, mentoring others, positive impact work, wellness, and sustainability. She also brought us two incredible campaigns to evaluate using our criteria live! Made by Choice PSA & the Pride Flags Everywhere AR Filter . Feeling inspired? Donate...

This week we audit 3 marketing campaigns and their impact on social change, plus a quick overview of a variety of campaigns for Pride.   The first case study focuses on the LEGO Play Unstoppable l Play Moves Us⁠ which celebrates the endless potential of girls when they are given the opportunity and support to be confident, expressive, bold, courageous, supportive and truly play. We discuss LEGO’s...

This week we audit three marketing campaigns and their impact on social change.  The first case study focuses on Dove's " Cost of Beauty + Self Esteem Project ," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job.  Next up is Samsung's Voices of Galaxy campaign, which highlights real pe...

Welcome to Missed Opportunities for Good. The podcast where we open up the space to have conversations about trends we’re seeing at the intersection of marketing + impact. Hosted by Steph Belsky , Co-Founder + Madame President of Love of Good , and Alana Ficalora , Founder of Aligned for Impact . Our goal is to provide you with a roadmap to effectively and strategically incorporate impact as part...