Minute of Your Time

Having enough business that a team becomes necessary is an exciting milestone for any entrepreneur. But before you hand over those tasks taking way too much of your time, think twice about legally protecting what you are handing over. In this episode we will cover the 4 legal docs you need before hiring/scaling your team to protect your business, your money, your client and vendor contacts and mor...

Money and Sales are two of the most uncomfortable parts of the process for many entrepreneurs. In this episode we breakdown: How to Close Sales WITHOUT being Salesy How to Set Your Prices AND When to Raise Your Rates How to Overcoming Objections to Pricing or Requests for Discounts As always we have: Times We Live In: Kelis vs Beyonce [ WATCH FOX5DC COMMENTARY HERE ] Social Minute: Supporting Loca...

When should you hire a lawyer, a CPA, a business coach? How much should it cost? Do I need them on retainer? Episode 37 of the MOYT podcast discusses these three members of any business dream team: Whether to hire a lawyer flat fee or retainer Why you need a CPA at the beginning How to select the best professionals for your business,  Managing pricing of paying for professional services, and&...

How healthy is your business? How do you know what could use a tune up before things start to go wrong? On this weeks episode host @shaymlawson shares the 3 tests every entrepreneur should be doing annually to check the health of your business.  Show Outline Season 3 Welcome Times We Live In : Supreme Court x Roe v Wade Part of the Process: Business Health Check Social Minute: Goldmine &...

Follow the Show and Host online:  IG: @moytpodcast  IG: @shaymlawson  FB: Shay M. Lawson, Esq.  Twitter: @shaymlawson   The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.  **This podcast is also not intended...

Have you ever been tempted to mix business and pleasure? Is it possible or should you stay clear? Staying sane in a relationship is a struggle for 90% of people without mixing in the stress of doing business. So how is it possible to build a successful business, follow your purpose, and stay married?  Jessica Larché Washington + Sean Washington of Decide to Live TV join the podcast to share the ra...

If you are struggling to get traction in new markets or feel like you are spinning your wheels attracting brand partners and sponsors then this episode is for you. On this episode, Jason Mowatt, owner and founder of Trap Karaoke joins the podcast to talk about the behavioral economics behind building successful brands. As one of my favorite clients Jason and I have travelled the world and closed s...

Would you like to work five hours a week and generate around $30K a month? Well that is exactly what Kelsey Kerslake, founder and creative director of Pinegate Road, did after losing child care at the START of the pandemic! On this episode Kelsey shares with us the secret method to the five hour work week and building a team and staff you can love and trust to run your business.  We Cover: Wh...

When are festivals coming back?! Will live events ever be the same? Tiwa Works the Founder and Producer of the massively successful ABE in Lagos and one of the largest live events for college students in the US, Atlanta Greek Picnic, joins the podcast this week to chat about: The Future of Live Events, Networking with Industry Gatekeepers Building Business Abroad  How to Plan for the Reemerge...

Taking a look at an article I wrote for REVOLT TV in 2016 on "3 reasons why Trump as president isn't as bad as you think". Because it was actually way worse than I could have ever imagined. And although I got some things right in the assessment, I was way off on others I could have never imagined even in the best episode of Black Mirror. I also give my takeaways and inspiration from our 2020 Youth...

Six figures on your 2021 goal list? Having the right systems and automations in your business are going to be key to allowing you to operate solely in your area of expertise and generate sales and conversions. Sales Strategist and Business Alchemist Kelly James joins the podcast this week to discuss how he went from helping mega corporations work more efficiently to coaching entrepreneurs.  W...

The journey from idea to tangible creation in any industry takes a significant leap of faith as well as time, talent, and financing. Documentary Film Director King Williams joins the podcast this week to share how interning for Spike Lee and working with Sarah Burns (daughter of Ken Burns) laid the foundations to build his own projects and career in film and journalism.  We Cover: Bootstrappi...

Taking a break from the CEO Mindset series to chat with Entertainment Attorney and Entrepreneur Amy Oraefo. Amy joins the @moytpodcast this week to chat with host @shaymlawson about how the details of the alleged details of Lil Wayne's UMG deal don't make dollars and sense. Plus Amy digs into how her Nigerian roots have played a major role in building her firm and breaks down how music creators ca...

Ready to take the leap from corporate for good? On Episode 27 of the @moytpodcast @qianna_smith joins host @shaymlawson to share her journey going from working with organizations like Saks 5th Avenue, US Tennis Assoc, Time Inc, and Nordstrom to successfully launching the American Influencer Council the first not for profit trade organization for influencers.   We cover: Knowing When It's Time...

In episode 25 we talked about building million dollar IP assets; but what does that breakdown to in your business? Learn the 3 IP assets you should be building and protecting in your business. What risks you are taking by leaving the door open at certain levels of scale and success and how mature business owners with CEO mindsets prepare for legacy through proper IP asset management.  IG&nbsp...

One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand. Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive , the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's...

Building an enterprise takes time. But how exactly does it happen? On this week’s episode of the Minute of Your Time podcast I’m giving you a case study on Issa Rae, her show Insecure, Issa Rae Productions, and her Record Label and Publishing Company Raedio and the 4 principles to making multiple passions make sense in creating an ecosystem of enterprises that support each other.  In Summary:...

Beyonce's #BlackisKing was an AMAZING reimagining of Disney's Lion King. But beyond the visual there were several lessons in ownership, income streams, and business every entrepreneur should learn from the execution of this project!   Here are the four lessons:   1. Strategize Partnerships but maintain Ownership via IP ownership and licensing  2. Understand how to PAY YOURSELF and create multiple...

In this episode we are talking about Viacom vs Nick Cannon and the three lessons you can learn in ownership as it relates to negotiating with power to legally protect your business and creative content when working with larger entities. Plus the small print nobody tells you to look out for in conference/speaker agreements that could jeopardize your ownership in exchange for money! We cover : ...

Are you ready when opportunity knocks? Are you taking whatever is offered to you out of excitement or fear? Learn these 6 lessons in Negotiating with Power from the current legal battle between Netflix and Oscar Award winning actress and comedian Monique: Monique Wins Appeal Against Netflix for Low Ball Offer: HERE Negotiate Like a Boss (Video Workshop) : HERE Ahmad Aubery Change.org Petition: HER...

In this episode we are going to introduce a new show format! We are talking about all the biggest names that are getting sued and the copyright trademark and contract lessons you should learn from Lady Antebellum and NARS makeup. Business grant information from Beyoncé and the NAACP. PLUS in the Social Minute get directly in contact with your local lawmakers via EMPOWRD. Last but not least the COV...

Negotiating is about much more than getting what you are worth. Are you seeing the big picture in your business? NBA Agent Antoine Wade joins the podcast to chat with us about: Negotiating Future Worth - A Lesson from Scottie Pippen Finding Leverage When Your Hand is Forced in Business How to Leverage your Worth as a Rookie,  Listening and Trusting Your Gut in Negotiation Social Minute: Send...

This week we sit down with Steve Allen and talk about his journey in the industry going from rapper, to actor, to being behind the camera and co-founding Approach Ltd. a VFX production company that has worked with some of the biggest names in TV, Commercial, and Film.  I also introduce a new segment "The Social Minute" where I'm giving the download on social issues that are impacting our comm...

You blacked out your social media. You shared a Breonna Taylor graphic. You even protested in the streets. Now what? What should we be doing to move forward on progress in America towards racial justice.  On this raw emotional episode I am sharing 3 simple ways you can stop racial injustice in America. 5 Calls App: https://5calls.org/ (This app literally gives you the contact information AND...

This episode was recorded back in April when COVID19 was the largest of our concerns. But now we are facing one of the most tense times in recent history here in America as racial injustice has sparked outcry, rallies, and protests for change from the justice system to corporate America. What do you say right now? Do you say anything as a business owner? How do you best connect with your audience...