Mint Measure

Scott shares 5 things to think about in preparation for 2024 planning: Use zero-based planning Do real research Plan to test & learn Get ready for a cookie-light world Contextual > Behavioral Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at  ⁠ demo.mintmeasure.com

Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.

Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value. Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at  ⁠ demo.mintmeasure.com

We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal. Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

We explain what's coming with Apple's announcement of iOS 17 blocking click tracking out of the mail and messages app as well as incognito browsing and discuss Google's Antitrust lawsuit in the EU and what that means for the US and 3rd party cookies. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

It seems like every team is being asked to do more with less - a marketer's favorite task! We break down a framework and a few best practices on how to make this a reality. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

We interview Sam Leung, VP of Search & AdTech from the Aber Group, an independent agency that serves non-profit clients. We discuss all things adtech and get a few of Sam's controversial takes on hot topics. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

In this AMA we covered questions about: What are metrics vs KPI's Getting started in data analytics and whether a master's degree is worth the money Scaling to upper-funnel tactics Measuring B2B advertising Managing unreasonable clients Influencer marketing frustrations We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives. Looking for better...

Scott and Brandon discuss how to measure the success of campaigns aimed at nurturing your 'consideration' audience, how to allocate budgets across channels, the hype cycle we saw with MTA, and benchmarking. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  ⁠MintMeasure.com

Scott gives an overview of the attribution landscape covering what are the different types of advanced attribution, when they should be used, and questions marketers should ask when picking a tool. In our Q&A we discuss: a criticism of Multi-Touch Attribution how to change team culture around campaign goals optimization frequency how skilled in analytics do digital marketers need to be? the fu...

This was our first-ever AMA live podcast episode and we think you're really going to enjoy this episode. Scott covers: how in-app tracking works how DCM is impacted by 3rd party cookies privacy updates happening this year and HIPPA do mobile ads work? is a career in digital marketing worth pursuing? how footfall data works what programs an analysts should know how to pivot from a career in tra...

We talk about getting incrementality data without testing, how case-specific your measurement methodology need to be, how to retarget better, and how to make sure campaigns don't fall through the cracks. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  MintMeasure.com

Scott shares what new data sources agencies can use to help clients get a broader view of performance plus a framework to help clients be more receptive to change. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at  MintMeasure.com

Have you ever wanted a masterclass in agency strategy from someone who's an absolute expert in the ad industry? Alfred Van Hoven (VP of Media Strategy and Client Services at Camelot) joined the podcast to share his insights on agency strategy, positioning, managing clients, and future proofing your agency and career. Looking for better insights around attribution and incrementality? Check out...

There's a lot of disagreement on the 'correct' window for attribution lookbacks. We share how brands should determine their custom attribution window to best suit their business. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com

How should agencies and marketing teams think about attributing results back to traditional media like print or radio? Can you approach these the same way as digital channels? We talk about measurement strategy across a varied media mix as well as how to balance performance and brand marketing, and if there's really such thing as Top of Funnel or Bottom of Funnel advertising. Looking for better in...

Scott breaks down his take on Google getting sued and why we don't think 3rd Party cookies are going anywhere. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com

Scott shares a framework for how to get clients to invest more in ads and how you can get the ball rolling, no matter what your title is. We also discuss the importance of 'sequence' in advertising. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com

We're back, recharged, and ready to take on 2023. In this episode we discuss if media buying and attribution are 'dead, new media metrics, and how attribution needs change as businesses grow.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

How will cookie deprecation affect my attribution and analytics? We break down new privacy laws in 5 states and how cookie deprecation will affect each type of attribution methodology. Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Analytics is a thing that many companies do, but often the impact of analytics isn't tied to what's driving the business forward. We recorded this episode so you can change that. If you want to learn how to get better at analytics, check out episodes 10 & 17 for more tactical advice on how to become a great marketing analyst. Looking for better insights on attribution and incrementality? Check...

We cover 7 mistakes that marketers fall for far too often: Over-reliance on Incomplete Platform Data Using Google Analytics for Cross-Channel Decisions Agencies with Internal Multi-Touch Attribution Tools Ad Platforms that offer Cross-Channel Measurement Holy Grail Solutions Ignoring Internal Benchmarking and Incentives Upcoming Changes to Identity and 3P Data Practices and Regulations Looking for...

If you were to list out all the possible ways you could improve an ad's performance, there would be a large range of all the different things you could do. You would want to do some of those activities several times each week and others only a few times a year. In this episode, we talk about the different levels of optimization you can use to improve performance and why level 2 is the biggest oppo...