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Ossa

Mind Of A Mentor

Hot topic conversations for podcasters about podcasting. This is what podcasting advice should sound like, and this is the mission of host Marla Isackson - CEO and Founder of the Ossa Collective, an inclusive advertising ad tech platform and marketplace, connecting brands to female audiences. Mind of a Mentor brings together the best podcasters and audio industry experts in the world for 40-50 minutes of mentorship every week. They'll dive into everything from best podcasting practices, how advertising and monetization can be utilized to your advantage, and the future of the podcast industry....

Auteur

Ossa

Catégorie

Business

Site du podcast

www.spreaker.com

Dernier épisode

27 sept. 2023

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Épisodes

Utilizing AI to Propel Podcasting with Pete Birsinger - CEO and Founder of Podscribe 27.09.2023

Your mentor for this week is Pete Birsinger, CEO and Founder of Podscribe. In this episode, we dive deep into the fascinating evolution of Pete's career exploring topics that are at the heart of podcasting. We'll be delving into the true value of transcription and its impact on the industry, as well as exploring the significance and limitations of attribution. Pete will also share his valuable ins...

Candid Conversations and Being Authentic with Chris Louis - Host of Dating Intelligence 13.09.2023

Your mentor this week is Christopher Louis, host of the podcast dating intelligence. As a professional matchmaker and coach with his own dating and relationship podcast, he's here to share his insights on the fascinating world of modern dating. In this sincere and enjoyable discussion, Chris delves into some of the most pertinent topics of contemporary dating, tackling the enigmatic phenomenon of...

Having an Advertiser First Mindset with Susie Perkowitz - host of Be Calm on Ahway Island 30.08.2023

Your mentor for this week is Susie Perkowitz, host of the podcast Be Calm on Ahway Island. She is truly remarkable. An award winning speaker, diabetes advocate, and host of multiple podcasts. Today we talk about the importance of communication, building trust with an audience, and how she implements positive messaging among other lessons in her podcast. Listen as we talk about her journey through...

What Podcasting Brings to the Table with Liz Culley - ED Sales Condé Nast and host of Cool Cool Cool 16.08.2023

Your mentor this week is Liz Culley, the Executive Director of Entertainment Sales at Condé Nast and the host of Cool Cool Cool. She joins me today with a candid conversation about her career in the media and advertising business while sharing her personal perspective from her multifaceted life. Born and raised in California, she is professional with a genuine, fearless, and relatable voice. We ta...

Building Your Podcast and Expanding Your Horizon with Lindsay McMahon - Host of All Ears English 02.08.2023

Your mentor this week is Lindsay McMahon - Host of All Ears English. Lindsay is an education technology entrepreneur in the field of ESL (English as a Second Language) as well as a teacher who strives to help clients reach their communication goals in order to achieve their dreams. As the producer and co-host of the award-winning All Ears English Podcast, Lindsay has built a digital brand that ins...

The Benefits of Adaptable Marketing Channels with Nate Hartmann - Yellow Box Studios 19.07.2023

Your mentor today is Nate Hartmann, founder of Yellow Box Studios Nate Hartmann had a penchant for doing great things at a young age. At age 18, he founded Yellow Box Studios, now a successful digital marketing strategy company. He's also the youngest board member of the Selfhelp Home, helping the storied Jewish retirement community market to a younger audience. Advising and mentoring others has g...

Understanding Creativity and Business within the Podcast Industry with Adam McNeil - VP of Marketing at Adopter Media 05.07.2023

Your mentor for this week is Adam McNeil, the VP of Marketing at Adopter Media. We talk about his organic personal and professional growth in the podcasting space, how his instagram lives over the course of the pandemic evolved into the #1 kendama podcast, the skill sets he developed along the process, and how coffee enhances conversations. From influencers to the power of community, Adam gets can...

AI and the Importance of Human Storytelling in Podcasting with Christina Fauth - Account Executive at Impact Theory 21.06.2023

Your mentor for this week is fellow podcaster and industry expert Christina Fauth, who is passionate about inspiring people in everyday life. Christina is an Account Executive at Impact Theory, and co-hosts "My Worst Date" with her two best friends, a hilarious and relatable show about terrible dates. She joins me today to talk about the importance of human connection through storytelling, shares...

Getting into Podcast Advertising with Krystina Rubino - General Manager Offline at Right Side Up 07.06.2023

Your podcast mentor this week is Krystina Rubino. Krystina is the founder of the offline growth marketing practice at Right Side Up, where she has built a team of highly specialized consultants that partner with high growth tech companies to diversify their marketing mix and stand offline channels up in-house. She’s spent her career helping companies and brands like Advil, DoorDash, P&G, Lyft,...

The Future of Podcasting and Audio Content with David Segura - CEO of Glassbox Media 24.05.2023

Your podcast mentor this week is David Segura. David is the co-founder and CEO of Glassbox media, a startup dedicated to helping podcasters grow and scale their shows. A graduate of the University of Chicago, he is one of the players changing the podcasting game, and has an impressive background in the media and startup spaces as an entrepreneur, leader, and investor. He has invested in over 70 co...

Bringing Your Expertise to the Podcasting Space with Dr. Amy Shlosberg & Dr. Meghan Sacks - Hosts of Women & Crime Podcast 20.12.2022

Your podcast mentors this week are Dr. Amy Shlosberg & Dr. Meghan Sacks. Both associate professors of Criminology, and hosts of the Women & Crime Podcast.  The Women & Crime Podcast explores the causes of female crime, victimology, and celebrates heroines who have left their mark on the criminal justice system.  In today's conversion - you’ll hear all about:  How to best engage with yo...

What Advertisers are Looking for in Podcast Campaigns with Darien Southerland - CEO of BG Ad Group and Podcast Network 06.12.2022

Your podcast mentor this week is Darien Southerland. Darien is the CEO of BG Ad Group and Podcast Network. He is multi-media ad buying extraordinaire, taking the podcasting space by storm. In today's conversion - you’ll hear all about:  How Podcasting has Empowered Advertisers of all Kinds Targeting Tactics Advertisers Are Using  Why Podcasting Should lead the Advertising Media Mix Tune in as Dari...

Tapping into your Business Mindset as a Creator with Katie Krimitsos, Founder of Women's Meditation Network 22.11.2022

Your podcast mentor this week is Katie Krimitsos. Katie is a mom, wife, adventurer, podcaster, and founder of Women’s Meditation Network. Katie is committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselv...

S03E10: with Arielle Nissenblatt, Founder of EarBuds Podcast Collective 07.09.2022

Your podcast mentor this week is Arielle Nissenblatt. Arielle is the founder of EarBuds Podcast Collective, and the Community Manager at SquadCast. She is a podcast marketing expert with a passion for empowering indie podcast creators. She also describes herself as a podcast industry futurist and believes in the power of audio to break down cultural barriers. In today’s conversation, you’ll hear a...

S03E09: Empowering Podcast Creators with Laura Joyce Davis, host of Shelter In Place 31.08.2022

Today’s podcast mentor is podcaster and Ossa member Laura Joyce Davis. Laura is the host and executive producer of the award-winning narrative podcast Shelter in Place, and one of Podcast Magazine’s Top Podcast Influencers of 2022.Laura, like Marla, focuses on empowering women and non-binary podcast creators with her endeavors. With the success of her podcast, and pulling from her twenty years of...

S03E08: Activating Valuable Listeners with Pat Cheung, Founder of PodInBox 24.08.2022

This week’s mentor on Mind of a Mentor is Pat Cheung, founder of PodInBox. Pat has created an easy way for podcasters to create deeper relationships with their listeners via voice submissions and donations with his technology. Pat has been a podcast consumer and fan for over 13 years. He is also a serial entrepreneur, Techstars 2016 alum, and co-founder of Silversheet, which was acquired in 2019.T...

S03E07: Powerful Podcast Ads with Matthew Leighton, Partnership Manager at Glassbox Media 17.08.2022

Your podcast mentor this week is Matthew Leighton, Partnership Manager at Glassbox Media. Glassbox is a brand agency and creator platform that has worked with top brands like Capital One, Johnson & Johnson, L’Oreal, and more. Matthew is a former founder of Retune Media, a podcasting company, back in 2019. After working with partners like Sip Suds & Smokes and BiggerPockets, he joined the G...

S02E06: How Creativity Boosts Discovery with Sherry Mills, Chief Visionary Officer at Marbyl 10.08.2022

Your podcast mentor this week is Sherry Mills, co-founder and Chief Visionary Officer at Tree Goat Media, Inc. / Marbyl. Marbyl, is focused on making the world’s podcast content easily consumable and instantly findable. With a background as an artist who made her way into the podcasting industry as a creator, Sherry came across key issues that she is working to solve with Marbyl. In this conversat...

S02E05: Cutting-Edge Podcast Monetization Tactics with Alex Sanfilippo, founder of PodPros 03.08.2022

This week’s podcast mentor is Alex Sanfilippo, founder of PodPros, PodMatch, and many other industry initiatives that solve common problems for independent podcasters. He’s also the host of the top-rated podcast called Podcasting Made Simple. As serial entrepreneurs with a passion for podcasting, Alex and Marla have a lot in common! The two discuss all things monetization in this episode, includin...

S02E04: Inclusive Collaborations with Nicole Walker, founder of WinHers United 27.07.2022

Your podcast mentor this week on Mind of a Mentor is Nicole Walker, founder of WinHers United. Nicole is an award-winning podcaster, international speaker, podcast launch coach, and women’s empowerment advocate. She credits her success to the launch of her podcast, which came first, and is now committed to sharing the power of podcasting with women all over the globe. Nicole’s superpower lies in b...

S02E03: Podsights Benchmark Reports with Brigid Judge, Client Partner at Podsights 20.07.2022

Get ready for a deep dive into podcast industry stats on Mind of a Mentor this week! Ossa CEO Marla Isackson is a self-proclaimed “research geek” and loved this conversation with Brigid Judge from Podsights about the company’s latest benchmark report. Brigid works on the client partnerships and sales team at Podsights. As a former media buyer, she helps clients understand the value of transparent...

S03E02: Audio Evolution with Traci DeForge, Produce Your Podcast 13.07.2022

Your podcast mentor this week on Mind of a Mentor is Traci DeForge, founder of Produce Your Podcast and creator of PODHIVE.com. Traci is an international podcast expert, seasoned speaker, and media contributor. You’ve probably taken a course or two from Traci! With experience across the audio landscape, from podcasts to radio, Traci brings a unique perspective to the state of the industry and its...

S03E01: Podcast Industry Innovation with Colin Gray, The Podcast Host 06.07.2022

Welcome back to Mind of a Mentor! We're kicking off Season 3 strong with Colin Gray, otherwise known as The Podcast Host. His learning resource of the same name (The Podcast Host) has become one of the largest and longest-running podcast learning tools on the web. Colin is also the founder of Alitu, a podcast creation app that offers custom tools for recording, building, and editing podcasts. He i...

S02E14: Podcast Web Optimization with Brenden Mulligan at Podpage 01.04.2022

This week’s podcast mentor is Brenden Mulligan, founder of Podpage. Brenden’s entrepreneurial spirit is highly inspirational, and his product, Podpage, is useful for any podcaster looking for a comprehensive website builder. Brenden has built technology startups focused on creators for years, and he knows what podcasters (and their listeners) are looking for in a website. In today’s conversation w...

S02E13: How To Market Your Podcast with Krystal Proffitt, The Proffitt Podcast 16.03.2022

Longtime Ossa member, Krystal Proffitt, joins us on this episode! Krystal is a content strategist, coach, and host of the award-winning podcast, The Proffitt Podcast. She specializes in supporting entrepreneurs as they start, launch, and market their content, especially in the podcast space. In this episode, you’ll learn:▶️ How to create a cohesive podcast experience for your listeners▶️ How to ma...

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