Megadeals Podcast

In this episode, Sara Simmonds—impact innovator and former fashion industry buyer—shares how founders in sustainability tech can break through the noise. With over 500,000 companies competing in the space, simplicity in positioning, a strong hero offer, and emotionally resonant messaging are no longer nice-to-haves—they're essential. Learn how to turn complexity into clarity and scale impact in a...

If you're passionate about sustainable business practices or want to stay ahead of industry trends, this conversation is packed with valuable insights. We explore how companies of all sizes are adapting to new sustainability regulations, the role of banks and large corporations in driving change, and the innovative technologies helping businesses track and reduce their carbon footprint. Whether yo...

In this episode of the Megadeals Podcast, we sit down with Karin Åkerblom, CEO of Tromb, to discuss her unconventional journey from sales rep to CEO in just six months. Karin shares her insights on leading with curiosity, fostering innovation, and making tech more inclusive. She also reveals the challenges and opportunities of digital transformation, how to build high-performing teams, and why hav...

In this episode of the Megadeals Podcast, Christopher Engman speaks with Adam Howatson, CEO of LogiSense, about his unique career journey from Chief Marketing Officer at OpenText to leading LogiSense in the usage-based billing revolution. Adam shares insights on scaling OpenText from $150M to $2.8B in revenue, the strategic importance of cross-functional leadership, and how usage-based pricing is...

Whether you're a business leader within the sustainability space or simply curious about the future of energy, this episode is packed with valuable insights!

In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all co...

For scaleups who offer a new category in a finite market, this episode is for you.

Christopher Engman and William Alteryd dive deep into the relevance of Megadeals for students in the Industrial Management and Engineering program at Luleå University. The program, a blend of engineering and business, prepares students for leadership roles, making Megadeals' methodologies highly relevant for their future careers. Christopher shares his critical learnings since university, emphasiz...

Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the chall...

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals.  Erik and Christopher...

One of the key traits of successful megadealers is their ability to understand, influence and shape a client ecosystem.  Elon Musk and Steve Jobs shaped their respective ecosystems and transformed how we communicate and drive e-cars. In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from trad...

"The best things are easy, but you need to understand them..." says Megadealer Kenny Fogel. It all started with listening to a podcast episode on vacation in Mallorca.  Today Kenny Fogel can title himself a Megadealer and the CEO of HPSolartech. Kenny shares the story of when he, as a salesman, went from small deals selling solar panels on rooftops to orchestrating Megadeals selling solar parks du...

The three Megadeals Advisory founders have a dialogue around learnings from 2021.  Some of the learnings discussed are linked to Messaging creation, Content production and Martech tactics.  The three also deliver tips on how sales and marketing may come together as one team. They handle topics like title fights and the importance of following the symptoms to find the root cause.  You don't want to...

We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help. If you view your counterpart as a target on a "hit list" and you only care about th...

Andy Paul is back with us and talks about his latest book, Sell without selling out . He shares his experience throughout the years that made him write this book.  The core of this book is understanding why salespeople are not trained to sell to buyers as humans. We talk about what's important to your buyers and how to help them get it with Andy's 4 pillars of selling in.  

We talk to the legend and host of the number #1 sales podcast, The Sales Enablement Podcast - Andy Paul.   Andy gives us insights over his everlong career and the good and the bad trends coming from his over 1000 episodes with interviews with leaders in the sales space.    

Meet Sofia Svanholt. A Megadealer at Microsoft, started off a path of an engineer but got later to love the process of helping people and building relationships on a professional level. She tells her story of 25 years in the IT business, working with Global SLS companies, going from selling to orchestrating big complex megadeals. How does an orchestration look when one of the key initiatives of a...

Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy.  Christopher, Bora, and David explain why the traditional growth strategy is imminent to end and why the focus needs to lay on media tactics. It is INEVI...

In this episode, Christopher & Bora meet Patrik Möller from CorPower Ocean, one of the companies in our sustainability report (Nordic top 50). CorPower is a Swedish technology company that enables 100% renewable energy by using a buoy that captures energy from the ocean’s waves. With this technology, you can actually power around 500 million homes, which makes this wave energy solution a complete...

Where should you spend your time, money, and resources? What people do you need in an organization to make it fly and execute? Today, some of the best companies are spending 50/50 between marketing and sales. Our forecast is that a future version of megadeals is closer to 70/30 or 80/20. Here, Christopher, David & Bora are talking about which techniques you need to combine and design in order for...

This week Christopher, David & Bora discussed the similarities between implementing the Megadeals discipline in a small growing organization or a large corporation, like learning your category and subcategory in order to create a perfect messaging.

This week we have another company from our Sustainability Game Changers - Nordic Top 50 report as our guest - Stefan Nilsson & Ove Lidström from Foxway. Foxway combines different business areas and expertise within IT so that you can reach your specific goals and succeed in a sustainable way. In 2020, Foxway saved 350,000 tons of CO2 by refurbishing more than 1 million devices. Don’t forget to sub...

Enjay is one of the participants in our Sustainability Game Changers - Nordic Top 50 report that we launched this spring. This week we have the CEO and Co-founder of Enjay - Jesper Wirén as our guest. Enjay is a Swedish environmental technology company specializing in energy efficiency. Their first innovation, called Lepido, is the world’s first profitable recycling system for restaurant ventilati...

This week Christopher has an interesting conversation with Theodore Bergqvist, a serial entrepreneur with a strong track record as a deal maker focusing on tech solutions such as low code/no code. Today he is the CEO and Co-Founder of Turbotic, aiming to enable world companies to be self-operating using AI and Automation technologies. Theodore shares his key learnings when doing big complex deals,...

Would you read an article or news items where you are named? Are you struggling to engage a large enough audience or to reach the C-level? In the Orientational messaging part of the Megadeals discipline, Christopher, David & Bora discuss techniques of how to reach the bigger audience and how it blends into the messaging architecture. You find the episode on all Podcast platforms and don’t forget t...