Mediaworks Digital Masterclass

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works. But, did you know that by investing in your brand you can impact performance across the whole customer journey, not just conversion and revenue but also by becoming more cost effective in the majority of channels you operate in? Our brand experts give practical guidance on how to build...

As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a possibility with today’s social distancing measures. In this session, our paid experts will explain why replacing your tradeshow budget into digital product demonstrations and hyper targeted social media campaigns is a must for any growth businesses....

Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance. In this session we will recommend the most impactful changes you can make to in...

In the world of digital marketing, strong brand awareness can lead to improved performance in PPC, SEO and web conversion leading to increased revenue and growth. In this session, our brand experts give practical guidance and tips on the 5 areas that you should invest in now to build your brand online and the impact you will see by taking these steps.

As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an extremely competitive digital marketplace. Our e-commerce specialists discuss best practices on how to rapidly increase demand through paid social media campaigns, drive peak PPC performance and maximise your conversion rates to ensure you deli...

The landscape of SEO and link building is always changing, and today, the importance of building domain authority through high-quality links has never been so critical to business growth. The need to understand and implement high-quality media placements is essential to outrank your competition and grow your business online. In this week’s Digital Drop-In, Mediaworks SEO experts breakdown how and...

The mismanagement of a website migration from your existing site to a new site can mean the catastrophic loss of rankings and traffic, which can have an irreversible impact on your businesses revenues. In this week’s Digital Drop-In, Mediaworks panellists will break down the most common migration pitfalls to avoid when launching your new website. They’ll outline the essential steps and processes t...

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively ta...

Five months after the dramatic impact of Covid-19 has changed so many aspects of our lives in the United Kingdom. Our panellists discuss the impact the pandemic has had on commerce, consumer behaviours, our working environments, and the acceleration of digital behaviours. They’ll discuss why it is imperative that businesses accelerate their digital transformation and marketing programmes to surviv...

Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming. In this Digital Drop-In, our panellists discuss the importance of tailoring the right types of creative for the righ...

Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice. In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing...

With a record number of consumers embracing online shopping in 2020, Black Friday online sales are forecast to break all records this year. With this in mind, retailers are preparing for an extremely competitive final quarter.  In this digital drop-in, panellists from across Mediaworks teams and disciplines discuss the essential preparations all retailers should be taking now, to maximise the...

In this Digital Drop-In, our panellists discuss the core principles of successful conversion rate optimisation (CRO) and why it has never been so important to your business online. The panellists share actions for how you can eliminate unnecessary steps in the customer journey, provide simple changes to on-page support and optimise call-to-actions on landing pages, in order to maximise the va...

Mediaworks creative team drop-in to discuss why now is the time for brands to reconsider their values, story and execution to maintain relevance going forward, in a post COVID-19 world. The panellists also share their lockdown brand winners and losers, and advice on adapting digital efforts towards rapidly changing customer expectation.

Our paid search specialists drop-in to explain why as marketers we should consider adding affiliate marketing to our programmes. They will breakdown how to setup, choose a platform and develop the best affiliate strategy for your business.

Our SEO, PPC and Insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?

With consumer spend on the rise online in recent months as a result of the COVID-19 pandemic, e-commerce platforms have never been so vital to business growth, so why is the role of shopping feeds so widely undervalued? In this session, shopping experts talk about all things shopping feeds. What is it, why it matters and why understanding feeds can help boost e-commerce performance.

As shoppers return to the high street, the Mediaworks panel drop in to discuss the challenges brick and mortar stores have overcome to safely reopen their premises. The panellists also highlight the impact of lockdown on accelerating shopping habits through customer research, as well as the areas of focus retailers should consider when returning to the new normal including adapting your in-store c...

Mediaworks Founder and CEO, Brett Jacobson is joined by Creative Director, Andrew Blenkinsop and Marketing Performance Director, David Norris to discuss the types of messaging each business should consider when communicating your post lockdown plans. The panellists will discuss how, when and what to communicate as you return to normal trading and prepare for a resurgence in traffic footfall and sa...

Join Mediaworks Founder and CEO Brett Jacobson and Mediaworks Head of Search Kev Strong to discuss Google's most significant search algorithm update in recent years. We’ll cover the essential action plan each business should consider to protect their search visibility and discuss the common set of signals that will become critical to all web experiences.

As we move from crisis management to future planning, Mediaworks Founder and CEO, Brett Jacobson and CTO, Dan Hoggan will share an action plan on how you can be agile and adapt your marketing approach based on potential digital opportunities and threats as we emerge from lockdown.

In an extended version of the Digital Drop-In Sessions, experts across Mediaworks will outline the essential insights that all business leaders and marketers should consider to help grow their business in the next 6 months. Mediaworks host a panel of experts who delivered key sessions on the recent open learning digital marketing short course delivered in conjunction with York St John University.

Mediaworks are joined by special guest partners, Google for today’s Digital Drop-In. Finn McDuffie, Agency Development Manager and Liam Higgins, Google International Growth Specialist join CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss the opportunities to invest into international markets and how Google can support.

Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as...

Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.