Mediaworks Digital Masterclass

The success and impact of the greatest marketing functions isn’t all about strategy. It's also executing and maximising the impact of your budget - achieving your organisations objectives, by choosing the most cost-effective and impactful options for your company. Tracking your budget’s impact against your goals and allocating where appropriate is key for balancing budgets on a regional, national,...

The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years. Many argue that companies who use excessively short time horizons that place too much emphasis on annual, quarterly, monthly and weekly sales targets at the cost of long-term sustainable growth. A campaign that drives volume in the short term is often deemed a success, but th...

Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share. Navigating the increase in dataflows and touchpoints generated from increased platforms and devices to identify significant segments can be chall...

As marketers, we should always look for improvements to implement in the next campaign. That could be embracing the newest channel, understanding the latest trend, or adopting essential tools to take your marketing performance and knowledge to the next level. This Valentine’s Day, our panelists discussed the marketing tools, influencers, and recent campaigns that they love most!

Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really...

On average, today's consumer uses more than 5 channels before making a purchase – this uptick in digital adoption has made customer journeys even more complex and nonlinear. While this shift comes with its own challenges, it does appear to benefit eCommerce: eCommerce sales saw a 27.2% increase in 2020, followed by a 14.2% increase in 2021. While eCommerce is booming, the cost to acquire customers...

TikTok has been named the fastest growing social media platform of all time, making it a phenomenon that brands can no longer ignore. With that comes uncertainty on how to navigate this new avenue of marketing. Our brand and social experts discuss if TikTok is right for your audience, what a TikTok first strategy really means, organic tactics and paid opportunities, and what’s next for TikTok in 2...

As we enter 2023 with the UK in an economic recession, almost all organisations face the challenge of building plans that will react, pivot, and overcome the unique challenges they face. Whilst many businesses are tempted to cut marketing costs in a recession, initial research indicates that most C Suite Executives are aware that companies that bounce back in a stronger position from previous rece...

This is the time of year when the biggest brands compete to stand out on the run-up to Christmas. Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’. Our panel of expert...

Trends allow brands to break the boundaries of the market, with never-ending new ideas and opportunities. It’s crucial to understand and experience trends if you want your marketing campaigns to succeed. Keeping up with these changes isn’t always easy, but to succeed in a fast-paced marketing world and maintain a sense of relevance with your audience, it is vital to stay ahead. In this digital mas...

B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers. As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money...

Customer expectations continue to change considerably. Excluding some sections of the tenant base that need different care, housing associations can be learning against the very best in the private sector to drive real change. How can we focus on areas such as banking, utilities and healthcare to harness customer centricity and adapt it to social housing at a tenant level?

Building an effective and optimised lead generation funnel is critical in any commercial marketing team. In the digital world this can be simplified into three key areas; building awareness by targeting the platforms where your audience hangs out, ensuring availability at the evaluation phase, and creating a web presence that converts clicks into customers. The devil is often in the detail however...

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports. Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before...

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management. Effectively communicating with your audience during turbulent times is critical to navigating your way with customers and can earn long term loyalty through the good times and the bad. In this digital masterclass our PR experts discuss: - A market overview in an...

The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers. Feed marketing solutions such as Data Feed Watch are able to offer and combine best in class data transformation with support & advice, that empowers merchants and agencies to succeed on all eCommerce channels. In this digital masterclass, our experts alongside Data Fe...

With the ability to boost posts and utilise effective remarketing tools, Meta’s advertising platform is one of the leading ways to enhance your customer reach. While you can reach almost anyone through the platform, custom audiences present invaluable potential for detail targeting opportunities. Having tons of features is wonderful, but it can also be overwhelming. With so many options to choose...

Video has become vital across every platform and channel. Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel. Video content is interchangeable across platforms and formatting your video for specific platform needs can make or break performance. Setting out a strategy will help define your audienc...

The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more channels than ever. In this digital masterclass, our media and performance marketing specialists combine to discuss which traditional and digital media channels can serve you best to maximise reach and frequency of messaging across your targ...

The festive period is a crucial time to make your presence felt on retail shelves. Even now, during Summer, the media are looking for product launches, special offers and expert opinions ahead of Christmas. Yet how do you ensure that you don’t miss out on opportunities for coverage? How do you stay top of mind with journalists? How can you master killer content strategies for your PR activities ar...

The power and importance of creative within Google Ads is only set to increase, alongside the use of smart automation that is now at the heart of all thing's performance marketing. This has been clear and apparent through recent examples such as the now complete roll-out of responsive search ads becoming the core ad type through search, and the imminent full auto-upgrade roll-out of Performance Ma...

YouTube is the world's second biggest search engine tool, if you’re not utilising your brand’s channel to rank in search results then you’re missing out. Optimising for SEO is a key strategy to rank highly but not just within YouTube itself but also landing your content in Google search too. The right blend of creativity and technology can drive powerful results. Join our brand and SEO experts as...

The rapid digitisation of the healthcare industry post-covid, has forced many consumers to use online channels for additional information and support. Marketers in the healthcare industry can sometimes struggle to build a meaningful social media community due to the regulations within the sector. The creative and regulatory boundaries for consumer healthcare organisations is a fine line which mark...

We all have different needs unique to each of us - some are auditory, cognitive, psychological, medical, or a mix of them. But we’re all equal in our right to use and understand products online. When creating digital experiences, your job is to solve a users problem, and by not factoring in accessibility & inclusivity you are potentially missing the mark. Walking you through some common questi...

Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales. To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now. Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing: - When you should launch y...