Mass Appeal

CRM today is much more than sending an email or push notification. It’s about predicting user behavior, understanding their motivations, and finding ways to support them on their journey. In this episode, Tommy chats with Alejandro Hernandez, the Senior CRM Notifications Manager at Babbel, the renowned language-learning app. They discuss what his role looks like today, including the collaborative...

Trishul Patel is the VP of Product at EmberFund, an app that allows you to play popular sweepstakes casino games, learn about crypto investing, and earn Bitcoin for free. Trishul focuses on keeping their product fun. In this episode, he touches on EmberFund’s evolution from a crypto fintech app to a gaming app, what drives product development, and what keeps their users coming back to engage with...

Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, listeners learn how discotech adapted its mobile marketing strategies to appeal to the next generation.  Questions Ian answered in this episode: How did you arrive at creating disco...

Questions Rodney answered in this episode: Tell us about your background. How did you go from brand management at P&G to co-founding SoLo Funds? At what point do you realize you’re ready to go full-time into your endeavor? How does SoLo Funds benefit working-class people? How did you grow SoLo Funds to where you are today? What are you looking forward to this year? Timestamp: 2:45 Rodney’s entrepr...

In this episode, Tommy interviews Wei Tak “Tuck” Nyou, the Senior Manager of Loyalty Marketing at Ponta, a loyalty rewards coalition in Japan with over 200 brands and 120M Japanese members – more than 90 percent of Japan’s population. You’ll learn some of the reservations brands commonly express about joining such coalitions, as well as the value proposition for brands. You’ll also learn Ponta’s p...

Questions Amanda answered in this episode: Were you a gamer or what prompted you to take the huge leap from PR to mobile games? What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as Head of Marketing? How are you leveraging partnerships with BELLEMINT? What do you think makes a good partnership with game studios? How are Bellemint users interacting with Revol...

It’s no secret: AI has been all the buzz lately. But, what is it, really? In this episode, Tommy talks to Bani Malhotra, the former Senior Director of Product Management for Site Experiences and Omnichannel Personalization at Walmart U.S. eCommerce, who demystifies the many terms we hear related to artificial intelligence, including machine learning, deep learning, LLMs, SLMs, and Generative AI. S...

Questions Norman answered in this episode: Tell us about your background in growth. What is Omio? Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin? What are some of the biggest hurdles you face when penetrating a new market? Why are you a big proponent of AI? How do you use it? What is AI incapable of helping you with today? How is...

Questions Tomás answered in this episode: Tell us about how you got into programmatic advertising. Does your mathematics degree still play a role in what you do today? What is Kayzen? And what sets it apart in the marketplace? What does the democratization of programmatic mean to you? And how are you doing it? Do you see ad inventory changing marketing strategies for your customers? Are you seeing...

Benjamin Daudignac is the co-founder and CEO of Macadam, a European app that pays people to walk. Since its launch two years ago, the app has gained 2 million daily active users. In this episode, Tommy digs into Benjamin’s entrepreneurial journey creating Macadam, the challenges Macadam faced coming to market, and the strategies they use to keep app users engaged—and walking more!  Questions Benja...

Questions Seema answered in this episode: Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data? What attracted you to pivoting to the mobile space, for a company like Sensor Tower? I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off? What evolutions have you been seeing in advertising within social networks? Heading...

Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina shares insights into her approach to managing performance marketing across a team of 25 people.  Questions Ekaterina answered in this Episode: What is AIBY? What kinds of apps are in...

BlueThrone acquires great apps and takes them to the next level. Josh Peleg is the Head of the Business Development and Mergers & Acquisitions department responsible for building relationships with app developers and overseeing the acquisition of apps to their portfolio. In this episode, you’ll learn what app metrics are most interesting to venture capitalists and app acquirers,  macro trends in t...

What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile game developer and publisher, reveals how branding can be used as a tool to evoke emotions and build relationships around mobile games.  Questions Anastasia answered in this Episode: Why has ZiMad put a big emphasis on commun...

In this episode, Tommy interviews  Diego Kafie, the Co-Founder and CEO of Playbite, an arcade app where players can win real prizes or earn money by creating games. They discuss taking the leap of launching a startup, monetization strategies, and the three-way relationship between app developers, players, and users who can learn how to make games through Playbite’s creator platform.  Questions Die...

Learn the story of Akshay Krishnaiah, the founder and CEO of Beem, an app harnessing the power of AI to improve the financial wellbeing of the world’s working population. Unlike most fintech apps focused on markets that will produce a profit, Beem intentionally serves people regardless of income, immigration status, or credit score. Five million downloads later, find out how Beem has grown organic...

Do you understand your customer’s needs and how to satisfy them, at the right time? Alex Saul, an expert and consultant with 25 years of experience in customer loyalty, joins the podcast to talk about loyalty. He distills the essence of any effective loyalty program – hint: it centers around the customer – as well as ways that loyalty programs can help brands meet their strategic objectives, inclu...

In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging users and measuring the incremental uplift of their campaigns in one of the mobile app industry’s most competitive verticals.  Questions Bruno Answered in this Episode: How do you approach engagement and what importance doe...

In this episode, Tommy interviews Kevin Nemeth, the Chief Digital Officer for Authentic Restaurant Brands, about the evolving landscape of digital loyalty programs for quick-service and casual dining restaurants. You'll learn how Kevin’s team differentiates their loyalty programs by offering value to their customers through special offers, ease of sign-up, and personalized experiences -- without d...

Tobi Lüder is the Head of CRM at Delivery Hero, a food and grocery delivery app operating in over 70 countries. In this episode, Tommy and Tobi talk about how to keep customers engaged with your app and converted into subscribers. You’ll learn how to win the loyalty of your customers, the difference between heavy users and loyal users, how to measure the incremental lift of your marketing efforts,...

Janos Perei is the Head of Growth at SYBO Games, the makers of Subway Surfers, one of the most downloaded mobile games in the world. Janos and his team have been working on migrating users across the various games in SYBO’s portfolio in a meaningful way, which he calls “cross-promotion.” He discusses the merits of this growth strategy, the experience of cross-promotion for the user, and the challe...

Why do app users spend more time on Temu’s app than Walmart’s or Amazon’s? In short: gamification. In this episode, Tara Kirkpatrick, the Director of App Marketing at Apptopia, explains why apps using gamification are crushing their categories.  Apptopia is a platform providing brands with mobile app performance data and mobile usage insights. Prior to Apptopia, Tara was the manager of product con...

Marc Bearman, the General Manager of Fetch Play, chats with Tommy about the potential of rewarded experiences in gaming, particularly at the intersection of reward platforms like Fetch and game studios, and how it can lead to innovations and new opportunities for engagement, loyalty, partnerships, and revenue streams. They cover the evolution of rewarded video as a monetization strategy, how gamin...

How do we translate the pains of our consumers into a product that benefits their life? Join Tommy as he chats with Nico Ritschel, the Director of Engineering at ATM, about how he helps the rewards app develop features that empathize with the needs of their users.   ATM helps people monetize their personal data. Users can earn rewards, make money, and invest it by taking surveys, playing games, an...

Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down. Questions Miguel Answered in this Episode: You’re from Spain. Tell us what brought you to San F...