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Cypress North

Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

N'hésitez pas à visiter le site du podcast et à soutenir son créateur : marketingoclock.com

Auteur

Cypress North

Catégorie

Business

Site du podcast

marketingoclock.com

Dernier épisode

28 sept. 2026

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Épisodes

Stylin’ and Profilin’ - New Ric(h) Results Will Give You More Flair 01.12.2023

Google Search now supporting Discussion Forum and Profile Page Data Google Search now supporting Discussion Forum and Profile Page Data This week on Marketing O’Clock, get rich or data tryin’, profiles, discussions, forums and organization structured data is here. Plus, a new addition to video campaigns is coming to Google Ads - and we’ll give you the long and the SHORT of it. Also, Chrome is wher...

OpenAI RetAIns Sam Altman After Board Shake UP 24.11.2023

Sam Altman is Back at OpenAI This week on Marketing O’Clock, OpenAI retAIns Sam Altman after a shakeup with the board of directors. Plus, Google Ads may be launching a new tool called “Solutions” and we might have a problem with them if they’re replacing scripts. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick&...

This is Not(e) A Drill. Google is Testing Notes on Search Results 17.11.2023

Notes in Google Search Results This week on Marketing O’Clock, if you Love Notes, you’ll love the latest Google Search test. Plus, where Google leads you can follow with a new “Follow” button in search. Plus, you were nAIeve to think there wouldn’t be more ads in Google’s Search Generative Experience. ------------------------------------------------------------------------- Intro - 00:00 📰 Main N...

Here I am … Grok You Like A Hurricane 10.11.2023

This week on Marketing O’Clock, we’re in San Diego recording with a very special guest! First, let there be Grok! X announces it’s NSFW chatbot. Plus, Google wants you to shake your assets up with asset generation in Performance Max. And Google is making a big change that could make them a lot more AdCents. -------------------------------------------------------------------------------------------...

We Never Saw Them(e) Coming! Search Themes for Pmax are in Beta 03.11.2023

Search Themes for Performance Max in Google Ads On this week’s show, I scream, you scream, we all scream for search themes! Google Ads’ Pmax Beta has us feeling cautiously optimistic. Plus, you can’t DOJ the latest updates from Google Vs USA and we want Google Ads to keep their “pause” off our accounts! Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Di...

Google Ads unveiLS A new money grab 27.10.2023

Google’s Local Service Ads Update #google #googleads This week on Marketing O’Clock, Google’s LSA update pushes users to contact your competitors after conversion. Maybe she’s born with it, maybe it’s Google’s new AI beauty features. Plus, Google Ads’ new Skillshop Certification requirements are certified stupid. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https:/...

Google Deskover | Google’s Latest Test Will Feed Your Computer’s Google Home Page 20.10.2023

Google Tests Discover on Desktop Homepage This week on Marketing O’Clock, Is Google going DiscOVER board? Find out what they’re Feeding to desktop users now. The latest updates from USA Vs. Google is causing “perception problems”. Plus, talk a’bot a money grab! X may start charging new users to cut back on bot traffic. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - h...

Life of the (First) Party! Google Ads Data Manager is Announced 13.10.2023

Google Ads Data Manager is Announced This week on Marketing O’Clock, it’s our 300th episode! We’re managing our expectations as Google Data Manager is announced. Plus, Google Ads supplies Demand Gen campaigns to all advertisers and the latest from USA vs. Google. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community -...

Reddit’s New targeting Features Get an Upvote from Advertisers 06.10.2023

This week on Marketing O’Clock, we Reddit between the lines to give you the latest advertising news from Reddit. Plus, ChatGPT can now take you straight to the source with direct links and Google may be hiding some skeletons in the closet this spooky season. Shake the cushions MOC Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http:...

Microsoft Advertising gAIns New Generative AI Features 29.09.2023

Microsoft Advertising Announces New Ads in Bing Chat & More Generative AI Features This week on Marketing O’Clock, should we call it Microsoft Chatvertising? Microsoft announces new ads in Bing Chat and other AI features. Plus, more reactions to Google’s auction tinkering, Google results are making a cameo in TikTok search pages, and an ex-Googler is causing ConTRoversy, saying that clicks DO...

Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals 22.09.2023

Google Executive Admits to Bid Increases To Hit Quarterly Goals #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets a...

Toking Shop: eCommerce is Finally Coming to TIkTok 15.09.2023

Toking Shop: eCommerce is Finally Coming to TIkTok This week on Marketing O’Clock. POV: TikTok finally gets eCommerce features that brands have been waiting for. YouTube rolls out “simplified” ad controls that are simply misleading. Traditional ad spend is growing “under the influence”r ad spend. Plus, We have no “issues” with Merchant Center integrated reports in GSC. Join Marketing O'Pick&#3...

We Can’t (URL) Contain Our Excitement! URL Rules are Coming to PMax 08.09.2023

Google Ads Introduces URL Rules for PMax | We Can’t (URL) Contain Our Excitement! On this week’s episode of Marketing O’Clock, we have Exciting news for advertisers still sURLy about PMax final URL expansion. Plus, SGE rolls out the missing link within answers, a new Reddit tool uses machine learning to AId in keyword research, and Audience participation comes to Microsoft Ads Editor. Visit us at...

Best Digital Marketing News Show - The Episode 01.09.2023

Best Digital Marketing News Show - The Episode On this week’s episode of Marketing O’Clock, X breaks the political bandwagon with a lift on its political ad restrictions. Plus, LinkedIn is really stepping up its networking game – now they're 'linking in' your preferences for a feed. Also, now creators have a chance to 'strike' back with YouTube’s new policy violation rules. Vis...

Awww could've Guessed That Google Released The August 2023 Core Update 25.08.2023

Awww could've Guessed That Google Released The August 2023 Core Update #google #googleupdate On this week’s episode of Marketing O’Clock, Elon has some eXtensive updates coming to site links on the platform. Plus, we’ll have to SG-see what the latest updates do for Google’s Search Generative Experience. Also, what (hard) core update does Google have in store for this month? Visit us at - https...

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns 18.08.2023

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns #google On this week’s episode of Marketing O’Clock, move over advertisers, we’re uncovering (or discovering) the switch Google is making to Demand Gen. Plus, Google Ads is leaving Enhanced CPC in the dark – it's a shopping sunset. Also, an inAIccurate help assistant comes to Google Ads. Visit us at - https://marketing...

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences 11.08.2023

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences #google On this week’s episode of Marketing O’Clock, Google's FAQs got a makeover - and we’re asking all the 'how-tos' of this glow-up (or glow-down). Plus, tis’ the season! Google has several new features to get your ads decked out this holiday season. Also, did you hear? Meta is launching a new AI tool that...

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage 04.08.2023

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage #microsoft #google On this week’s episode of Marketing O’Clock, Microsoft Advertising is getting a MAXimum boost with their introduction of Performance Max ads. Plus, Google’s Search Generative Experience is no longer a ‘cite’ unseen, with citations coming to the search engine. Also, time to eXpand your advertising spend to X...

X Marks the Flock? Twitter Rebrands to X 28.07.2023

X Marks the Flock? Twitter Rebrands to X #twitter On this week’s episode of Marketing O’Clock, upgrade news everyone? Google makes DSA and GDA upgrades to P-Max available. Plus, an eXtraordinary new eXperiment at Twitter, as it ineXplicably changes its name and eXperience. Also, batter eur-UP - TikTok’s new ad transparency library is cool, but only for one continent. Visit us at - https://marketin...

Money, Money, Money Must Be Funny In a Twitter User’s World 21.07.2023

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we’ve never Meta platform trying to make video happen so hard, with new video features coming to Instagram and Facebook. Plus, surprise, surprise, if you are a Twitter creator, you Musk check your stripe account. --------------------------------...

Hangin’ On By A Thread Is Meta’s Latest Social Media Platform Here To Stay? 14.07.2023

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, move over, banks. The social media wars have us beggin for thread(s) - or not. Plus, Microsoft got the join, or d’ai message…new generative AI ad headlines and descriptions are rolling out. Also, You can now EXPLORE some massive ads...

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users 07.07.2023

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, hopes for a decent Twitter alternative are hanging by a thread. Plus, adder up! Google’s hittin a Brand slam of exclusions and restrictions. Also, the rate limit does...

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year 30.06.2023

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year #youtube #youtubealgorithm #youtubeai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Youtube’s latest project is being DUBBED awesome, by us. Plus, LinkedIn launches a new tool to creAIte drafts for your LinkedIn Posts. Al...

Just-in Fields - Looker Studio & GA Reporting Is Now Less Bearish 23.06.2023

Just in Fields Looker Studio & GA Reporting Is Now Less Bearish #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, looking to punch up your audio? Meta has a VOICEterous new AI project for you. Plus, are we field-ing the love yet? Looker Studio’s GA4 connector...

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products 16.06.2023

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products #reddit #redditads Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, (trade)mark your calendars for July 24th, changes are coming for advertisers on Google. Plus, get ready 2 b loved b2b marketers as LinkedI...

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