Marketing Freaks

Send a text Hello and welcome to the Black Friday / Cyber Monday special! In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like.  We also pull out some key news items and take a look at Shopify's real time BFCM stats.  Enjoy!

Send a text Welcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses thrive during their busiest times of...

Send a text Welcome back to another bitesized mini episode!  This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity.  Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to progress and grow your channels. ...

Send a text Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their marketing efforts so effective in drivi...

Send a text It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling account of their personal career horror s...

Send a text In this week's mini bitesized episode, we talk all things AI and paid media.  Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients? We talk through all of the above and also get a new snapshot opinion from Nick Boyce on the m...

Send a text Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective d...

Send a text Join us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying.  Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource.  Nick Boyce dials back in for his opinion on the matter...

Send a text Welcome back to the Marketing Freaks Podcast.  In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural scien...

Send a text Join us for this mini, bitesized episode where we talk through what makes a bad pitch process, what makes a good pitch process, how to find the best agency partner for your business and a whole heap more!

Send a text Welcome back to episode 119 of the Marketing Freaks Podcast. This week Jon is joined by Duarte Garrido, VP of Growth Marketing at vault.io, to discuss how to navigate restrictions in highly regulated organisations.  Duarte's journey began in the kitchen as a chef, but he later transitioned to journalism before venturing into the world of marketing. His career took him to companies...

Send a text Join us for another bitesized episode where I'm talking GA4.  Is it really as bad as everyone thinks, why is everyone so frustrated with it and what are some of the positives? I'm also joined by Nick Boyce for his opinion on the matter. Enjoy!

Send a text Welcome back to the Marketing Freaks Podcast. In this episode, we dive deep into the fascinating journey of renowned Luxury Travel Brand, Oxford Ski Company with its founder and CEO, Rupert Longsdon. We explore the inception of the business, the pivotal role of marketing in fostering growth, and valuable advice for aspiring entrepreneurs. We uncover the evolution of marketing strategie...

Send a text Join us for the first episode in a series of mini, bitesized episodes.  In this episode, Jon talks through the importance of gathering the right data and information to help you make better decisions and prioritise the right actions. Find out what the best data to review is, how to find and gather the information, and how to identify the biggest improvements for your marketing efforts....

Send a text All I Want for Christmas Is a Flawless Digital Marketing Strategy: Your Guide to Q4 Success You’re most likely thinking that we’re crazy, talking about Christmas Campaigns in September (this podcast was recorded in July too)… but there is a method to our madness. Q4 and Christmas present a golden opportunity for eCommerce retailers to capitalise on heightened consumer spending. However...

Send a text Evolving Landscape of Paid Media: Navigating the User Journey and Scaling Success Over the past few years, Paid Media has undergone significant advancements and become an essential tool for businesses to effectively connect with and captivate their desired audiences. However, the landscape of Paid Media is constantly developing, and businesses need to continuously adapt to stay ahead o...

Send a text Welcome back to the Marketing Freaks Podcast. In this week's episode Jon is joined by founder of Profitspring , Byron Marr . Byron got into Paid Media through promoting bands on Facebook and discovered a natural affinity for data driven creativity. Having worked agency side, client side, and now running his own consultancy business, Byron has a wealth of experience.  In this two p...

Send a text Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Client Services, Dan to delve into the pressing challenges many businesses are faced with during the current economic climate. They shed light on how this has an effect in the digital marketing industry today and explore strategies to maximise efficiency in the face of tightened budgets. I...

Send a text Welcome back to the Marketing Freaks podcast! In this week’s episode Jon is joined by our Head of Paid Social, Abi Carey to discuss how and why we have reworked our service offering at Overdrive Digital.  Jon and Abi run through why changing our service offering is the best thing we can be doing for our clients right now, the ever changing industries we work in and the changing way in...

Send a text Welcome back to the Marketing Freaks podcast! In this week’s episode we are discussing a slightly different topic… Jon is joined by our Senior Paid Media Executive Halli Biggs, who at the end of last year, experienced a potentially life changing injury. In this episode, we'll explore some of the concerns Halli was faced with, as well as the essential steps and strategies for succe...

Send a text Welcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising. In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to expand their reach and drive tangible res...

Send a text Welcome back to the marketing freaks podcast! In this week’s episode, I’m joined by Halli from our Paid Social team to talk through the importance of having a good creative brief.  When it comes to running campaigns on social, creative is clearly a hugely important part of the mix. As such, if you’re working with external partners or other teams within the business, ensuring they know...

Send a text Hi all and welcome to episode 107 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Client Services Dan Lifton to delve into the significance of working with the right digital marketing agency, both from a business perspective and on a personal level.  In today's fiercely competitive digital landscape, businesses and individuals are striving to...

Send a text Hi all and welcome to episode 106 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by Overdrive’s Senior Paid Media Account Manager Abi Carey to discuss the valuable lessons we’ve learnt so far since setting up our very own e-commerce business, The City Scooter and how they can be implemented to propel our clients business endeavours to new heights. One of the bes...

Send a text Hi all and welcome to episode 105 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok, what it is and the power of the platform within digital marketing. If you've been living under a rock and haven't heard of TikTok, let us enlighten you! TikTok is like a wild party where...