Making MarTech

What if your biggest growth lever isn’t paid ads… but a long-term asset compounding quietly in the background? In this episode, Himnish Jindal sits down with Pat Ahern , Managing Partner at Intergrowth , to break down the real mechanics behind sustainable digital growth. Pat shares the inside story of building Intergrowth around the freelance economy, demystifies the true ROI of SEO, and explains...

What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget? In this episode, Himnish Jindal sits down with Ed Lorenzini , CEO of Analyze Corporation , to explore how their flagship platform, Analyze360 , is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete,...

Startups don’t die from a lack of ideas. They die from a lack of growth. In this episode of Making MarTech , Himnish Jindal sits down with John Aufray , CEO of Growth Hackers , to uncover why so many startups struggle to survive, and how the smartest ones scale. From lead generation traps to AI marketing myths, John shares hard-won lessons from years of helping startups find sustainable, compoundi...

What if the key to scaling your digital marketing agency wasn’t doing more… but doing things differently? In this episode of Making MarTech , Himnish Jindal sits down with Steve Herz , CEO of Moonstone Interactive , to unpack the strategies behind real digital growth and the misconceptions holding most companies back. Steve reveals how Moonstone has carved out a powerful niche by offering enterpri...

What if call intelligence could be the missing link in converting leads to patients for healthcare SMBs? In this episode of Making MarTech , Himnish Jindal sits down with Rakesh Reddy , co-founder of Orange Carrot Media , to unpack the unique challenges and opportunities of bringing MarTech to small and medium healthcare businesses. From leveraging AI for operational efficiency to the real-world h...

What if marketing could be the key to solving your toughest business challenges? In this episode, Himnish Jindal sits down with Rebecca Dutcher , founder and CEO of RED66 Marketing , to uncover how she’s building a marketing agency rooted in culture, strategy, and results. From her early days in web development to leading a thriving agency, Rebecca shares the wins, setbacks, and lessons that shape...

What if augmented reality could be the key to unlocking the future of brand engagement? In this episode, Himnish Jindal sits down with Greg Williams , founder and CEO of SWAG'R Digital Media , to explore how he's redefining marketing through his AR-powered platform. From making a fortune at 25 in real estate to launching a tech startup that's changing how brands interact with consumers...

What does it really take to build a high-converting user experience in a world flooded with leads? In this episode, Himnish Jindal sits down with Daniel Perlaky , VP of UX at Service Direct , to explore how empathy, creativity, and data-driven design shape better business outcomes, especially in the world of pay-per-call marketing. Daniel shares how his journey from journalism to UX leadership tau...

What happens when you fuse data-driven strategy with out-of-the-box thinking , and apply it to everything from OTT marketing to the World Cup ?In this episode of Making MarTech , host Himnish Jindal sits down with Ramsey Sweis , Founder and President of Aqaba Digital , for an eye-opening look into how modern digital marketing is evolving. From unlocking opportunities in OTT advertising for small b...

Is text message marketing dead... or just misunderstood? In this episode of Making MarTech , Himnish Jindal sits down with Phil Portman , CEO of Textdrip , to uncover the real power of SMS marketing . From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text. We dive into: Why...

What if AI chatbots weren't just clunky website widgets anymore? In this episode, Himnish Jindal sits down with Anu Shukla , co-founder and executive chairman of Botco.ai , to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and...

What’s the real cost of underfunding your marketing? In this episode, Himnish Jindal sits down with Tasha Day , VP of Media Strategy and Planning at Exverus Media , to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently. From integrating brand and performance media to leveraging real data and tech innovations, Tasha sh...

What if AI could supercharge your website’s performance without you having to lift a finger? In this episode of Making MarTech, Himnish Jindal sits down with Ankur Goyal , CEO of Fibr AI , to explore how artificial intelligence is reshaping the future of conversion rate optimization (CRO) . Ankur breaks down how Fibr AI is eliminating the guesswork in CRO by automating experimentation at scale: ru...

Is your brand strategy holding you back? Or setting you apart? In this episode, Himnish Jindal sits down with Josh Webber , co-owner of Big Red Jelly , to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever. From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear brandi...

What if your best marketing investment is inside your own company? In this episode, Himnish Jindal sits down with Chris Perkins , President of Model B , to explore the rapidly evolving world of modern marketing. From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shif...