Making a (Multi) Million Dollar MedSpa

Treating melasma starts before the laser. In this recorded provider training, Meredith, a nurse practitioner and medical director with Aestheticare, breaks down her approach to managing one of the most challenging pigmentation concerns in aesthetics.  In this episode:  Why melasma requires ongoing management, not one-time treatment. How dermal versus epidermal melasma affects treatment decisions....

A great skincare product doesn't guarantee a successful launch. Kat explains why med spa product introductions can stall when teams lack the confidence, training, and implementation plan to recommend something new. Using Aestheticare's recent 54MD launch, Kat shares how management evaluates brands, introduces products to staff, and builds momentum through hands-on education, sales contes...

Want to divide a room of medspa owners? Ask about their thoughts on influencer programs! Influencer marketing doesn't have to mean paying expensive celebrities or giving away treatments with little to show for it.  In this episode, Kat Taranto shares why $20M medspa, AesthetiCare Medspa + Wellness prefers treatment trades over cash payments, how influencers support grand openings and events,...

We're back! Join us for an episode each week to learn what we've done that's taken our medspa from bump-in-the-road to Best Place to Work nominee. A successful med spa business model doesn't automatically translate to every new partnership, equipment purchase, or service line. In this episode, host Kat Taranto shares three costly lessons from building a four-location, $20M Aest...

Dr. Benji Dhillon, owner of Define Clinic in the UK, explains why sustainable growth came from doing fewer things exceptionally well—not chasing every new treatment. He shares how global clinic exposure shaped his approach to patient experience, treatment planning, and patient education, then details the hiring and development systems behind his three-location team. The conversation explores pract...

You thought we were done but we're BACK! Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and a plastic surgery PA with 20 years of experience, she shares how collaboration with plastic surgeons, thoughtful treatment planning, and strong clinical judgment shape sustainable aesthetics. The...

In this episode, Kathy challenges the default assumption that lasers should slow down in the summer, arguing the real issue is not the season, it’s patient selection and compliance. She breaks down how Fitzpatrick type, sunscreen behavior, and lifestyle habits determine who can safely be treated. Kathy explains why non-ablative fractional lasers like MOXI create opportunities for year-round treatm...

Most providers are focusing on the wrong variables when it comes to energy-based treatments. James Bartholomeusz, Chief Innovation Officer at Sofwave, joins Kathy to break down how providers should evaluate and apply energy-based devices and why results vary so widely across practices. The conversation focuses on how energy is actually delivered, showing why total energy and distribution matter mo...

Breaking into aesthetic medicine can feel overwhelming for new injectors. In this episode, Kathy sits down with Payton Amato , a nurse from EVOLV Medical Aesthetics , accelerated her development in aesthetics through continued training at MINT Aesthetics. Payton, completed two six-month mentorship programs concurrently—one focused on injectables and one on laser—to rapidly build her skills and cli...

Dr. Johnny Franco joins Kat Taranto to share what it truly takes to scale a modern aesthetic practice, from subleasing a 600-square-foot office to leading three locations and 90 employees. They discuss the systems and financial discipline required for sustainable growth, why structured operations outperform chaos, and how hiring a CFO clarified profitability. The conversation also explores the rol...

In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (and train) your team before opening, and how to protect payroll while still delivering a five-star clie...

In this episode of Making a (Multi) Million Dollar Medspa , Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation...

In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue . From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention...

IT'S THE SEASON FINALE! In this season finale, Kathy Taranto sits down with Dr. Melinda Silva , a board-certified physician and owner of Silva MD in San Diego , to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy. Dr. Silva shares her personal journey from family medicine to aesthetics and how she bui...

In this episode, Kathy Taranto sits down with Karen Cobb , Marketing Director at AesthetiCare Medspa , to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House . Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 40...

In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines , Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales. Talking Points: Feat...

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner! Talking Points: AesthetiCare and our focus on results-driven treatments Grow throug...

In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results. We recommend watching...

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them. From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right tech...

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses. In today's discussion: Evolvin...

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics. In today's dis...

Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa . The winning result? A total game-changer. Kathy sits down with the provider behind the top treatment, Sammy Williams , to uncover exactly how she achieved such a s...

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Recruit help Round up o...

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Lessons from experience...

Today, we’re diving into external marketing with AesthetiCare ’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie...