Lee2B

Lee chats with Ashleigh Early, a sales & growth advisor + all around amazing person From roles with big players like Okta and Mattermark to working with startups, Ashleigh brings a wealth of sales knowledge. Ashleigh's coaching isn't just about hitting quotas; it's a journey to your fullest potential. She creates a "safe place" for creativity, honesty, and skill growth, ensuring clients reach...

Happy New Year everyone! We're back for 2024 starting off with Dr. Jim Kanichirayil. Bucking the trend of conventional sales approaches, Jim has consistently explored innovative ways to seamlessly integrate the selling and buying processes throughout his career. Nestled in the heart HR Tech, his expertise spans the entire employee and talent life cycle, with a keen focus on retention and turnover,...

We have Cory in the house! That's Cory Burnsed, Enterprise Architect at Adobe and a MarTech master. He has been weaving his expertise through the intricate landscapes of Marketo, IBM's BlueWolf, Verticurl, and now Adobe. Tune in for an episode on Marketo, puzzle solving, Martech, music, conspiracy theories, and more!

Tips on content marketing, events, and more? Yes please! Tune in to hear Lee dig into content marketing that works with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, which empowers you to create captivating events distribute, and ultimately help you create and close more deals.

Considering going out on your own? Already freelancing? This episode is for you! Lee talks with Nick Lafferty, whose career history includes marketing success at fast-growing startups like Loom. In May 2023, he bid farewell to the 9-to-5 grind, launching a growth marketing consulting practice that skyrocketed to over $30k/month in just six months. Nick spills all the deets in his "Early Exit Club"...

Double the Lee, Double the Insights. Double the Fun! I'm joined by a fellow Lee in the B2B world, the phenomenal Lee Densmer – a global content market expert and owner of Globia, a content marketing consultancy that offers content strategy, editorial planning, and content development. With 23 years immersed in translation and interpretation, Lee brings a unique global perspective, helping business...

Get ready for a conversation that sparks change and challenges the status quo as we dive in to LGBTQ visibility, faith communities, GLAAD and more. Coming to the mic with passion and purpose, we've got Ross Murray, Vice President at the GLAAD Media Institute and a driving force in LGBTQ advocacy. He is a member of the 2021 OUT100 and was named one of Mashable’s “10 LGBT-Rights Activists to Follow...

Ever wonder what it's like to have a career in cannabis? Know what cannabis commercialization entails? No? Lee speaks with Steven Arthur George, the founder of KAYA KREATIVE, where he provides Cannabis Commercial Strategy consulting and fractional sales support. Steve worked at Tilray, one of the cannabis giants, as an Alliance Manager and Country manager prior to consulting.

Think out-of-home advertising is just for B2C? Think again! Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the out of home advertising for both b2b and b2c. Get re...

Get ready to dive into the realm of wisdom, laughter, and a touch of glitter with today’s guest. I'm thrilled to introduce Autumn Wade, the brains behind Coaches & Dragons, a place where self-discovery meets downright fun. With over two decades in the IT & Operations trenches, Autumn's seen it all – the good, the gross and everything in between. From corporate disappointments to going to b...

Meet Melissa Moody, a marketer with an exceptional journey, including a remarkable 14-year tenure at Google. You may know Melissa as the founder and CMO of Gated. Or from her podcast 2 Pizza Marketing where small-team marketers can feast on bite-sized brilliance.  Melissa is also the co-founder of 'Wednesday Women,' a movement amplifying the voices of outstanding female executives. She's gett...

What happens when LinkedIn's "Semi-Funniest" marketer comes on the SaaSiest podcast for B2B? Lots of laughs and even more marketing insights, tips, and tricks! Tim Davidson, Senior Director, Digital Marketing at Directive, doesn't just get marketing; he masters it with a sense of humor. Whether he's decoding Google Ads, diving into ABM, or revealing the mysteries of paid social media, Tim combines...

With over nine years of experience conjuring magic in the tech startup world, Jacki Leahy is not your average advisor. As a Fractional RevOps Advisor and the Founder of Activate the Magic, her RevOps consulting firm, she specializes in helping Seed to Series C B2B SaaS companies optimize their revenue operations and go-to-market strategies. But Jacki doesn't stop at traditional business solutions;...

Get ready for an insightful conversation about leadership, equality, and the transformative power of inclusion. Lee speaks with Tara Robertson,  a leadership coach and a champion of diversity, equity, and inclusion. She's on a mission to empower underrepresented leaders in the corporate world, helping them transform from underestimated to unapologetic successes. As a consultant she partners w...

It’s an exciting episode because it’s a first for Lee2B, we're crossing continents to chat with a remarkable guest: Maeva Cifuentes who’s joining us from Barcelona Maeva is the founder and CEO of Flying Cat Marketing, an agency specializing in SEO and content for B2B SaaS companies, with a focus on HR Tech, martech, and salestech. Maeva's unique blend of expertise brings a refreshing human touch t...

Get ready for a conversation about marketing, podcasts, babies, and more! Lee speaks with Mason Cosby, who provides no nonsense practical marketing execution that drives revenue. Mason is the founder of Scrappy ABM and specializes in crafting high-impact, low-budget Account-Based Marketing programs. He's been the mastermind behind campaigns and revenue growth at multiple boutique businesses.

Our guest today is Dan Cafiero, an award winning marketer whose journey took him from startups to ad agencies, working with tech giants like Inte along the way. Today, he's an ABM guru, sought-after speaker, and a powerhouse in the martech world. With a strategic mindset, a love for details, and an unwavering commitment to "extreme ownership," Dan has taken Seagate by storm as the Senior Program M...

Get ready for a hilarious episode, where Lee sits down with his former colleague Sam Hietsch! Sam has deep experience working with revenue operations and GTM teams at companies ranging in maturity from Seed rounds to Series C. She is currently an Account Executive at Rattle, an automation platform that helps revenue teams win more, win faster, win together.

Lee speaks with Corrina Owens, an award-winning marketer and all around amazing person. With a knack for ABM and building enterprise functions, Corrina's transformed organizations like Gong. She now serves as the Chief Evangelist at purple cork. Get read for some fun talk about marketing, virtual events, ABM and of course we’ll be spilling the tea on this episode of Lee2B

Lee talks with Giano Fiore, the Growth & Marketing Lead at Nooks. He is an ex-SDR with over 5 years of cold calling experience and is an advocate for sales development careers at early stage start-ups. Get ready for a fun conversation about sales, marketing, cold calls, and tea!

The tea on conferences, networking, and ego death? Lee speaks with Fred Rockwell, CEO and Founder of Ascent Conference, an annual conference that brings leaders in the SaaS industry together for exclusive thought-leadership and networking.

It's a SaaS celebrity! Lee speaks with Kyle Jepson, Principal Marketing Evangelist from HubSpot Academy. Kyle's enthusiasm and deep expertise have earned him a reputation as the voice (and face) behind HubSpot's educational videos. He's the guy who makes complex marketing and sales concepts feel as accessible as a friendly chat with your favorite neighbor! So, sit back, relax, and get ready for a...

Today, we're joined by a guest who's not just fueled by caffeine but also by a unique career journey. From real estate to marketing to SDR to AE and inside sales, Michelle Craig brings her unique experience to the sales game, with tips and stories that everyone in B2B can learn from Michelle brings a unique blend of experiences to the table, and she's here to unpack the insights and stories that h...

Lee chats with Matt Haller, a GTM leader and Manager, Central Strategic Initiatives at LinkedIn. We talk about his transition from SaaS to LinkedIn, media, partnerships, the Bud-Light and Target Pride backlash, and whole bunch of LGBTQIA stuff. Matt provides insights from his career where he has worked with dozens of sales organizations, helping them optimize their revenue engines for explosive gr...

Cookies as a service? Sounds good to me. Today, Lee is joined by Grayson Hogard, one half of the dynamic duo behind Grove Cookie Company  What began as a fun side project in 2021 has quickly evolved into a mouthwatering B2B sensation. Grayson and his wife Marie have turned their passion for crafting small batch, out-of-this-world delicious cookies into a thriving business