Keep Optimising

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention. Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence. Episode sponsored by Klaviyo **** Get all the lin...

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world. Chloe and Cal discuss everything you need to know to set up and grow the visibilty of your brand's TikTok profile - including Tools, Post Frequency, Content Ideas, how to engage, building your followers, AND what's working right no...

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel. Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more. Get all the links and resources we mention at KeepOptimising.com Episode spons...

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok. Get all the links and resources we mention at KeepOptimising.com E...

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast. This month we’re all about TIKTOK Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist. Why now? Well, I think marketing on TikTok has reached a level of maturity that it’s wor...

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are... Burc Tanir, Prisync Jordan Owen, Mollie Jessica T...

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable. He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate. The 5 are: 1. Know what makes your audience tick 2. Demo not a catalogue 3. Mobile first 4. Advantages beats benefits and features 5. BUT...

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon pr...

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily. He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of...

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners. The 5 tips we'll be discussing are: Trim the Fat in your P&L Segment your customers Survey your customer segments Create bundles to offer value Invest in to...

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too! In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times. [Originally part of our 'Q4 Updates' Month with epis...

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size. [Originally part of our 'Q4 Updates' Month with episodes 110-114] Episode sponsored...

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades. If you only pay attention to one GA4 resource - make it this one. Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefitin...

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast. He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list. [Originally part of our 'Q4 Updates' Month with episodes 11...

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussi...

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022). Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each clie...

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers. Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales? And, yes, we'll also be asking for...

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores. Plus our guest will reveal the new service he's built to make it really easy for you to do just this. Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his t...

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results. Get all the links and resources we mention at KeepOptimising.com Episo...

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC. We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them...

Everything you need to know to improve your videos and graphics this year. (and save time!) Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker. G...

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor. He's joining Chloe in this episode to dive deep into one...

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading. Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his ma...

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo *...

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your S...