Keep Optimising

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade. In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact. Yes we’re talking about taking...

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads. In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strate...

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers! This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactic...

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results. AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon. We...

Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode. Not only will you learn EXACTLY how to u...

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list. We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, a...

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type. Ge...

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broa...

This bonus episode is our response to what’s happening in Ukraine. It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this. So what’s this episode about? Earlier thi...

Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues. Andy’s just re-released his bestselling book – “Make Each Click...

Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam. City to simplify advertising, and help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to expla...

Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency, and has over a decade of Google Ads experience. We have a blast chatting through how to use multiple parts of Google Ads to maximise your ROI by targeting multiple stages o...

Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off the page advertising. Discover everything you need to know about Off The Page advertising including, exactly what it is, what ads work best, how much it costs, poten...

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whol...

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both cus...

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make yo...

Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With per...

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now. Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the con...

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans. She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work. [Originally part of our 'Post-Cookie Marketing&#3...

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable. Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it? I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great a...

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberr...

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on m...

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people...

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!! We're discussing h...

Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in product pages. Listen to find out exactly how to make your product pages convert like crazy! Get all the links and resources...