Jeans with a Blazer

What can Valentino, Madison Beer, Chipotle, and Kim Kardashian teach us about getting people to actually care about what we create? This week, we’re looking at some of the best brand marketing examples of 2026 , from building anticipation before a launch to turning nostalgia into an experience, plus a fascinating new study about which stories are delivering bigger returns at the box office. In thi...

Victoria Beckham had the fame. And that was her problem... it became the reason people refused to take her seriously. So how did the former Spice Girl get the fashion industry to take notice, and what can her reinvention teach you about outgrowing the version of yourself everyone recognizes? If her Call Her Daddy episode left you wanting more, I'm going deeper into the career decisions behind...

What's the internet yapping about?  Brands have thoughts about Apple’s foldable iPhone, Taylor Swift’s potential Emmys appearance becomes an SVU investigation, and Vaseline has apparently appointed a creator as its “CEO.” We also need to talk about the Easter eggs in Alix Earle’s skincare campaign and why Lola Blankets is taking its online business into a physical store. I’m sharing my take o...

It doesn’t matter who you are, what you do, or whether you have any interest in becoming internet-famous: creating content is no longer optional. And here’s why. In a world where people search before they hire, recommend, collaborate, invite, or buy, creating content gives others visible proof of what you know, how you think, and why your perspective is worth paying attention to. Think of this as...

Hey everyone! I'm Introducing a new weekly segment on Jeans with a Blazer: From the Group Chat, where between episodes, I'll share the tea  on what’s happening in marketing, culture, and content, with my take on why it matters for creatives and creative professionals. I'll discuss the brand moves and unexpected ideas catching my attention, plus inspiration for those “what should I p...

I created how out how a modern New Girl revival could work: where Jessica Day, Nick Miller, Schmidt, Winston Bishop and Cece might be now, the conflicts they should face and how the loft could return without losing the humor and characters we loved. With New Girl reunion rumors leaving fans asking, “Is New Girl coming back?” and “Are there actually New Girl reunion scripts?”  It should tell the st...

With talk of a possible New Girl revival, it’s worth asking why we’re still so eager to return to the loft. This episode explores how the show’s lovable, deeply flawed characters reflect our own defense mechanisms, identity struggles and fear of growing up—and why New Girl still feels so comforting years later. This episode is for creatives, overthinkers, recovering perfectionists and anyone fasci...

Kris Collins went from cutting hair to building KallMeKris, her viral Tik Tok account and expanded it into a multidimensional creator career spanning viral comedy, YouTube, true crime, podcasting, entrepreneurship, and filmmaking. But her real achievement is not that she did so many things. It is that she moved from niche to niche without losing the audience, personality, or creative identity that...

Our obsession with the World Cup is not just about soccer. I'm breaking down why the FIFA World Cup 2026 feels bigger than sports. From the psychology of sports fandom to social identity theory, national pride, underdog stories, and the need for shared connection, we’re exploring why the World Cup matters on a deeper cultural level. This is a World Cup explained for the non-sports fans, the c...

Why does everything online feel so overwhelming, nostalgic, performative, and strangely disconnected right now? Once you see the pattern, it explains why everything feels so different. In this episode, I’m breaking down five culture trends happening right now that reveal where we may be headed in 2026:looking at the hidden pattern behind five culture trends happening right now. I’m talking about t...

Poppi disrupted the soda industry not with a prebiotic beverage that was better for you, but by making the desire to drink soda feel cool. In this episode, I’m breaking down the Poppi story and the fizzy little pre-biotic soda that turned a healthier soda alternative into a cultural phenomenon. I’ll unpack Poppi brand strategy, the genius behind the Poppi rebrand, and how the shift from Mother Bev...

Michael Jackson wasn’t iconic because he was talented. He became the King of Pop because he turned his gifts into a world around a larger-than-life persona that no one could confuse with anyone else. I’m exploring MJ through the lens of creativity, identity, and his genius behind his cultural impact. What made him so magnetic? How did his vision become so recognizable? And what can creatives, crea...

What if the most exciting moments of your life are the ones you didn’t plan? I am not a country music fan... and yet, I wound up spontaneously at Stagecoach. There was good music, good vibes, then a crazy turn of events with an emergency evacuation that turned into a powerful reminder of the importance of letting go of control.  If you’ve ever felt stuck in routine, overly focused on productivity,...

What if your biggest insecurity became the foundation of a billion-dollar brand? In this episode, I'm talking about how Kylie Jenner mastered the art of personal branding and reinvention to control public perception, and went from an unknown side character in a reality show to a billion-dollar business mogul.  I break down the Kylie Jenner lip kit story, her rise with Kylie Cosmetics, and the...

Psst, you’re not behind, you’re building!  In this episode, I’m breaking down why success takes time, what it actually looks like to build something meaningful, and how to stay grounded when your growth doesn’t feel obvious yet. You’ll learn how to shift into a long term success mindset, stop measuring your life in short bursts, and finally understand how to stay consistent in life without burning...

Ever wondered what actually makes content go viral?  Is it luck? Timing? Personality? A great niche? Or is there a deeper formula behind why some creators break through while everyone else gets ignored? B Dylan Hollis became one of the internet’s most fascinating examples of how creators go viral...starting with hilarious videos baking vintage recipes to becoming a best-selling author, with ZERO f...

This special "From the Vault" episode was originally created as part of a separate video-only series called “Everything I Know, I Learned from _____,” where I explore the lives and careers of icons in pop culture, history, and more who paved their own way by breaking all the "traditional rules" of business. Since you guys really love the stories about individuals I've been...

You’re not “too much.” You’re not “all over the place.” You’re not scattered or behind. You’re just a multi-hyphenate, and yea, you can do it all. If your personality is basically “I want to do everything ”… welcome. You’re home. Because the pressure to pick a lane is real, and it’s also outdated (and BORING!). I'm talking about why you don’t need to choose between your talents to be taken se...

What does it take to turn the most ordinary product on the planet into a billion-dollar cultural phenomenon? This episode breaks down the Liquid Death story—how a can of water with a skull on it became one of the most talked-about brands of the last decade. You’ll learn why Liquid Death water worked when every rule said it shouldn’t, how disruptive branding can outperform “safe” marketing, and wha...

What can a self-described “bop” and OnlyFans creator's story teach you about having a thick skin, finding your confidence, and turning negative stigma into a successful brand? A lot more than you'd think. Let's talk about the brilliance of Ari Kytsya—a 24-year-old digital powerhouse who turned a stigmatized label into a thriving digital brand. With millions of followers, contracts w...

Give me 25 minutes, and I’ll show you how to accomplish your goals in 2026, with a "soft hustle, lazy girl" approach. We are working smarter, not harder, and making progress without the burnout spiral a serious flex (because we’re not suffering for success anymore). No guilt, no complicated frameworks, or 47-step routine necessary. FROM THIS EPISODE: Book a 30-minute virtual meeting with...

In 2026, everything you know about content is going to change. I’m going through some of the biggest 2026 content trends that I see shaping how brands and creators will show up and actually connect in a content-saturated digital world. From livestreaming and “unpolished” storytelling to AI co-creators, mixed reality, and the rise of the virtual influencer, these are real shifts already happening a...

This episode was originally created as part of a separate video-only series called “Everything I Know, I Learned from _____,” where I explore the presence that make certain icons in pop culture, history, and more, so magnetic. But the takeaways were too good not to share, and as I'm currently recording more episodes for season 2 (!!) I wanted to leave this with you as you're coming out o...

Craving a fresh start in a new city? Wondering if it’s time to finally pack up and go—or if you’re just romanticizing the escape? In this honest, heartfelt episode, I’m sharing the emotional side of moving—from that initial spark of “Could I actually move here?” to the very real challenges of starting over in your 20s and 30s. Whether you're moving to find yourself, considering a solo move fo...

Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such a...