Ideas for Real Estate Podcast

If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal. And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need...

As far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're pos...

The past 18 months of my life did not go as planned. And I'm sure the same can be said for you. Whether it was the uncertainty of COVID or the crazy market of today, life has been unpredictable for many. I, for one, have learned a lot about myself and my marketing during this time. At the start of 2020, I was diagnosed with a life-changing health issue, and in the last eight months, I've had three...

Our love for quizzes often begins at a young age. Remember completing them in magazines or creating your own to find out who'd you marry? Now, we're often sucked into Buzzfeed-style quizzes to determine which TV show characters were most alike and other silly topics meant solely to entertain. But what if you could take the irresistibility of a quiz and use it for lead generation? I've been doing j...

People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020. But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifesty...

It's true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections.  Whether you're posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller.  Because people want to get to...

If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing. It empowers you to show up with your branding, reach a specific buyer or seller, engage past customers, and always have something to say on social. The challenge, though, can be coming up with topics. Wheth...

How much time and money have you spent looking for new leads or sources of business?  It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list. The people you know and the people you attract could lead you to your next closing.  Email marketing has an incredibly high ROI and low entry cost. All the fa...

Social media is an incredible place. You never know how opening up and sharing your story could connect you with somebody else.    That's exactly what happened to me when the lovely Laura of the "Help for Hip Dysplasia Podcast" reached out to me about sharing my story on her podcast.    We talked about my diagnosis, how it changed my life and plans to start a family, all my surgical complications,...

When you hear the phrase "email marketing," does it make you groan and think about all the things you'd rather be doing? Or is it something that excites you and you see opportunity in? If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode! Because even in 2021, email marketing is still one of the most effective forms of real estate mark...

Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines.  This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting b...

Have you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end! But your real estate marketing doesn't have to be complicated. Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freeb...

If you're looking to connect with more buyers and sellers while growing your brand as a real estate agent, then Instagram Reels could be for you! Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch.  And you don't have to do any silly dances to see results in your real estate marketing. So, on this week's episode, we're diving...

One of my biggest marketing cheats has constantly been reusing listing photos. We're always looking for content in real estate marketing, and it's a shame to waste high-quality images! And now, more than ever, homes are selling incredibly quickly. You might have hardly used the photos at all before the home goes under contract. But here's the thing - you don't have to use your listing photos only...

In today's market, is it necessary to invest in listing marketing and open houses? Yes! You worked hard to get that listing - let's use it to help you get more! That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion. So, in today's episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Even if...

Homes are selling quickly, and there's high demand from buyers across the nation. So, how exactly do you engage with the people on social who are considering selling their homes? After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in...

Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online? What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes! I'm obsessed with new construction because it can be a gold...

Imagine your ideal customer is ready to buy their next home. They're not 100% sure where they want to live or are familiar with the area. So, they head online, like so many of us do, and start researching. They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specia...

Real estate is full of information. Info geared toward the buying or selling process. Info about the communities. Info about yourself as an agent. There's a lot of informative and entertaining content out there to comb through!  Now, last year Instagram Guides was released as a way to help organize content on the platform. But I have to ask? Are Instagram Guides just another feature of Instagram t...

Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them. I want you to picture this dream customer going through their own real estate journey - whether that's buying or selling. They have a million things going on in their life. Yet, they knew right away that you were the agent to connect wi...

The most valuable aspect of your real estate marketing isn't your social media following, your beautiful website, or even the next great lead gen funnel. The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources tha...

It can be exciting and sometimes overwhelming to predict the next trend in real estate marketing.  What new app will change how we market ourselves next year? I'm sure you never thought dancing videos would make their way to professional services like real estate. But thanks to Tik Tok and Instagram Reels, it has. While as a professional marketer, I love experimenting with the newest marketing str...

The challenges you face in life are often what define you. While difficult in the moment, it's the lessons learned that shape the type of person you become.  Here's a quick update on a health challenge I've been facing this year, and my plan to get back on my feet moving forward! Because as always, it's my goal to continue to bring you "creative ideas for real estate."  Connect with me, Heather Co...

If you're looking to grow your personal brand, then turn to Instagram.  This is a platform with so much untapped potential in real estate and in your local markets.  So, on this week's episode, I had the pleasure of being interviewed by Gayle Weiswasser from Homespot's Snapshot episode on exactly this.  In the episode, we dive into how to craft your personal branding to not only gain followers but...

I love it when people reach out to me on Instagram to ask a question. And the number one question I receive is - "how do I market myself as a new agent?" So, in this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand. Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interes...