Ideas for Real Estate Podcast

When evaluating the ROI of your efforts in your Instagram Marketing, 'likes' don't always lead to closings. So, what are the metrics you should focus on if Instagram is a part of your real estate marketing strategy?  In this week's episode, I'm sharing: - The Instagram metrics REALTORS should focus on - Why each metric matters - What to track and pay attention to - How you can use this info to imp...

I'm unpacking 2022's best real estate marketing trends and how you can leverage these ideas within your REALTOR marketing to get ahead and reach your goals! We're talking:  - Where to focus your marketing to stand out & and make strides in your business - How to successfully leverage the latest trends for your realtor marketing - Actionable ideas you can implement in your own marketing plans View...

Since I've launched Ideas for Real Estate as a full-time business, I've had to make some strategic decisions when it comes to investments. So, in this week's episode, I'm sharing behind-the-scenes of the top investments I've made, how they've made an impact, and how you can apply what's working for me to your own business! We're exploring:  A behind-the-scenes look at my business as an entrepreneu...

It's empowering to start the new year with a detailed real estate marketing plan to guide you and help you reach your career goals. But oftentimes, your best intentions are forgotten as the year progresses. So, in this week's episode, we're getting real about how to keep the momentum going for your Realtor marketing plan throughout the entire year.  We're talking: - Organization and accountability...

Real estate is an industry that is constantly moving and never stops.  But it also means that seven days a week, 365 days a year, you're thinking about your business and your customers.  In the spirit of the holiday season, I invite you to give yourself a gift that will grow your business. So, in this episode, we're talking:  - the five gifts I encourage you to give yourself this season that will...

Over the course of 2021, we've covered a lot of topics on the podcast! From social media marketing to REALTOR branding and beyond, my goal is to always share with you actionable advice based on practical experience. I'll usher in new marketing ideas and experiment with what works to uncover the very best - and the very best are the concepts that we talk about on the show! So taking a look back, I'...

Instead of sending out generic greetings just to check 'holiday marketing' off your to-do list, I encourage you to think about the holidays a little bit differently. This time of year is an opportunity to reach out authentically and foster relationships - especially during Thanksgiving. So in today's episode, we're talking: - how holiday marketing can help your business through authentic connectio...

Many agents spend November and Q4 focused on business planning, and we all know that having a plan is essential to success.  It's challenging to start a new year and gain momentum in your business if you don't have a framework to keep you on track. The same goes for your marketing - it's essential to have a guided strategy that works for your goals, in your market, and to reach your dream customer...

I often joke that I'm married to real estate, and it's true! But I don't just mean it's just my passion and 24/7 obsession.  You see, while I've been a pro real estate marketer since 2014, that's not the only way I said "I do" to the real estate life. I'm also married to a commercial broker, and this week is kind of special for us.  So, in honor of a milestone anniversary, I thought it would be fu...

From creative listing descriptions to everyday emails, writing is a fundamental aspect of real estate. Yet, it's a skill that many agents haven't had the opportunity to improve. So, in today's episode, I'm sharing how you can finally master writing for real estate. We're talking about: - My favorite tool that improves your everyday writing for you - Quick tips & tricks you can implement right away...

The right tool for your real estate marketing can mean the difference between seeing success and struggling to see results. So if you've ever had difficulties staying organized and consistent with your marketing, adhering to a cohesive brand, or showing up on social, then today's episode is for you because I'm sharing my favorite tools to give you an edge with your marketing. We're talking about: ...

When it comes to real estate marketing, the holidays are my favorite time of the year. It's a season where we can creatively engage those you already know and even leverage opportunities to attract new customers.  So, this week I'm sharing six real estate content ideas that you can use for social, your website, emails, or even video to form more connections. We're talking about:  - how home and ho...

At a time when my life was the shakiest it's ever been, I mean, I couldn't even walk on my own, I decided it was time to dive headfirst into something I knew would help so many and make a positive impact in our industry. And that something turned everything is IG Unlocked for Real Estate. On today's episode, I'm sharing my personal story of the journey that led me to create IG Unlocked for Real Es...

When it comes to Real Estate marketing, your mindset can make or break you when it comes to your success. If you believe in yourself and what you're doing, you have a far greater chance of accomplishing whatever you set out to do So in today's very special podcast episode, I'm sharing a live snippet from my recent masterclass: How Successful Realtors are Getting Business from Instagram. I'm sharin...

Have you ever felt like the Instagram algorithm was just out to get you? Or that you'll never compete with the real estate influencers of the world? In this episode, I'm busting three myths that are not only common, but could be costing you business. We're talking about: - the algorithm & how you can leverage it to grow your business - why you don't need thousands of followers to see success - why...

What if I told you there's an advantage to help you stand out from the competition, attract more home buyers & sellers, & create a marketing foundation for long-term success? Well, you have access to this advantage right this very minute. And it doesn't involve cheesy sales tactics or an impossible plan to follow. You just might not be leveraging it to its fullest potential - but the potential is...

Instagram is my favorite social media platform for real estate. It's a place where you can grow your brand as an agent, stand out with your marketing, and form relationships with more home buyers and sellers. Instead of convincing people to work with you or paying for pricey leads, you can attract local buyers and sellers to you by following a few key tips for Instagram Marketing!  In this episode...

Marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if...

Video works for real estate marketing, bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways.  And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyer...

The world is full of options. Head online, and you'll find over a billion websites and about 4 billion active social media users. There's a website for everything you can imagine and somebody scrolling through social interested in that same info. And when we think about real estate, it can be a saturated industry as well. There are about 1.5 million Realtors in the U.S. today, and they're all look...

Whenever we want to learn or do something, we head online to find out more. This action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their website...

Long before podcasts, tv shows, or even books, people passed down knowledge through story. The stories told connected people across time and were a way to entertain and share life lessons. And while communication has evolved, the value of story continues. You might not realize it, but every day you take part in multiple stories. From the TV shows you love to binge to the memories you create for yo...

We all only have 24 hours in a day. How you spend that time can either make you want to pull your hair out or set you up for success. Because when you're organized with the right tools to support you, you can focus on what matters most - professionally and personally.  And when it comes to your real estate marketing, you will be more effective if you're organized in an enjoyable way. There's nothi...

Big changes coming to Ideas for Real Estate to better support you!   But first, thank you for joining me as I share my passion - real estate marketing - week by week. I hope that you've been able to learn something new and have valuable takeaways that you can implement into your business. My goal with Ideas for Real Estate has always been to be your go-to source of authentic marketing. I know ther...

Ever feel like it's impossible to keep up with social media marketing for real estate? It seems like every week, one of the platforms makes a change, or what was working last year is now a waste of time. These changes and everyday challenges then lead to widespread myths. And I find that if you believe one of these myths, it's likely to impact how successful you'll be with your overall strategy. I...