How'd She Do That?

Today's guest Sarah Bray West is the founder of her eponymous sunhat line, Sarah Bray Bermuda. In this episode, you'll follow Sarah's career from her home state of Texas, on to New York City, and Bermuda, where she currently resides. For the past decade, Sarah has been a writer and editor in New York City penning for House Beautiful, ELLE Decor, Veranda, Town & Country, Hamptons, Beach, and more!...

In today's impromptu bonus episode, our host, Emily Landers, continues to share BTS of all things HSDT! This episode pulls back the curtain on how Emily plans to ensure her relationships with women on her weekly episodes continue long after they stop recording.  Emily's current brainstorming includes questions like: How can HSDT build relationships with guests and brands outside of weekly epi...

This week we celebrate our 100th episode with guest, Katie McClure of Mirth .  We are so grateful to our wonderful listeners who come back each week and have supported us since the beginning - our first episode launched on June 6th of 2020. If you would like to support HSDT you can do so at anchor.fm/howdshedothat/support. Let's celebrate!  Mirth was started by two stylish sisters (Erin...

Today, we celebrate TWO years of How'd She Do That? Podcast! In this quick and fun episode, Emily encourages listeners to go for it - whatever 'it' might be! In her emotional 2 year recap of HSDT, Emily takes a moment to thank listeners who have been with her since the very beginning, welcomes new friends, and casts vision for the future! Relax and enjoy this quick message of gratitude from our ho...

Over the past ten years, this week's guest, Caroline Wright Turnipseed , has successfully grown consumer and retail brands through innovative marketing strategies. Her experience prior to forming CWT Consulting Group is unique, as she led teams in all areas of marketing and at a variety of sized companies. Whether in-house at Lilly Pulitzer ($250M), Victoria’s Secret ($7B), or Gal Meets Glam ($35M...

In today's episode, we welcome Caroline Adams & Marisa Renfro, founders of Casamia onto the show! Caroline’s original wedding day was set for Spring 2020 at Round Hill in Jamaica. Marisa was her go-to in terms of asking for fun & creative ideas for the wedding weekend as Marisa is a notorious party-thrower. Because of the pandemic the wedding was postponed, and to make up for the wedding w...

Today's guest Damaris Bailey is the designer of her eponymous line and the mother to three little girls — Rose, Luciana, and Valentina. 
 In this episode, you'll get to know the lovely Damaris and her wisdom from the many lessons she's learned throughout her career and through motherhood. After her second daughter, Luciana, was born with a rare genetic abnormality, the reality of life’s risks felt...

Today’s guest, Jackie Thomson is the founder of the prestigious public relations agency, Of Council PR. After graduating from the College of Charleston, Jackie moved to New York City to pursue her dreams of working in the fashion industry. Jackie was a buyer for Gucci and then worked for bridal and eveningwear designer, Reem Acra, with that role, Jackie quickly learned the power of PR and the role...

On today's episode of HSDT, our host, Emily Landers updates listeners on recent happenings around the podcast and continues to pull back the curtain on all things podcasting, starting a business, and thinking creatively about how you can implement multiple streams of income into your life. While Emily won't claim to be an expert in this area, she has learned quite a few things along the way that m...

In today's episode, we welcome Hailey Daniels & Kailey Fletcher, founders of Double Shot of Sass onto the show!  The identical twin sisters, serial entrepreneurs, and owners of Etoilly Artistry + The Lash Lounge Allen + The Lash Lounge Dallas at Lakewood join host Emily Landers to share more of the BTS of their story. Hailey and Kailey are a favorite to follow on social media for many but...

On today's episode, we welcome Christina Greene McAllen! Christina is the founder of her namesake Christina Greene jewelry collection, who was drawn to fashion and jewelry-making long before the company’s start in 2011. From a young age in Houston, TX, she had an eye for arranging and styling everything from outfits and accessories to furniture. For Christina, jewelry-making was a hobby that she l...

In today’s episode, Emily documents our stats for the podcast as of April 29th, in hopes of peeling back the curtain on what it looks like to grow an audience and continue to brainstorm what it looks like to make a business out of a podcast. Growth is a hot topic on social media and for business owners, but it seems many wait to "arrive" before sharing numbers online. If you were to ask about our...

On today's episode of How'd She Do That? Emily welcomes Christina Kim onto the show!  Christina is the principal designer and owner of Christina Kim Interior Design, a New Jersey-based firm specializing in the ground-up construction of modern beach homes. Once an aspiring actress, her obsession with design and innate curiosity lead her to the world of interiors. Her work is influenced by the...

On today's quick and fun episode our host, Emily Landers, is sharing a massive thank you to all of her listeners for their warm birthday wishes! She also references a previous birthday episode she recorded in 2020 that is still timely today! Hear more about the lessons she shares in Ep. 43, appropriately called, '30 Lessons I Learned By 30'. We know you'll enjoy this throwback if you haven't liste...

In today's episode, we welcome Bridget Green, founder of Milagro Collective, onto the show! Milagro has provided their customers with heirloom quality, handmade oushak rugs of any size since 2018. Milagro, Spanish for “Miracle,” and Collective together form the perfect recipe for design. Bridget's “collective” style stems from the most prolific Southern design value: mixing the old with the new. H...

In today's episode, we welcome marketing consultant and tastemaker, Mallory Goldman onto the show! Upon graduating from USC, Mallory began her career in marketing and has since worked for brands like Honest, Parachute Home, and FabFitFun. Before stepping out on her own she was most recently at FabFitFun in Influencer Marketing before the script flipped and she found herself in front of the camera....

In today's episode, Emily opens up about her fears around growing the podcast and what lessons she is currently learning. She talks about her hope and desire that anyone who comes into contact with HSDT would leave having had a genuine experience and connection to all that were doing at HSDT, how she hopes to do this long term, and her curiosity about the future and what it may hold. Emily unpacks...

On today's episode our host, Emily Landers welcomes guest, Olivia Mangrum onto the podcast!  Olivia is a model, businesswoman, wife, and friend. Upon graduating from USC, Olivia stepped into modeling full time and has since modeled for brands like Mi Golondrina, Miron Crosby, and Noble31 to name a few. She loves the thrill of bringing a client's vision to life and delights in sharing her favo...

We have SPONSORS! In today's 10 minute episode Emily gives an exciting update on the process of finding sponsors for HSDT and how excited we are to begin to share even more brands with you all! As many of you know, our host is eager to turn this passion project into a real business, and one of the key ways of doing so is through paid sponsorships.  April 2022 is the first month How'd She Do T...

On today's episode of HSDT, we welcome listener recommendation Victoria Dunn onto the show!  After graduating from Humber College in Toronto, Canada with a Finance Degree, Victoria moved to the United States where she married her southern gentleman. She quickly fell in love with him as well as southern designs and fashion.  Victoria Dunn was created to celebrate coastal and southern livi...

On today’s final episode of HSDT's TSC Summit Recap our host, Emily Landers welcomes Caroline Borders onto the show and she shares how she was originally introduced to The Southern C Summit, the logistics of her attending, the greatest lesson she learned during her time there, and what her action items for her brand moving forward! Thank you so much for listening to our previous episodes with othe...

In today's episode our host, Emily Landers welcomes guests, Rachelle Williams & Hayden Shoffner, the Co-Founders of Byrdie Golf, onto the show! Byrdie Golf Social Wear was born from golden hour golf cart rides with our grandmothers, learning life’s lessons through the game of golf. The most important lesson that the ladies have learned over the years, and have put into practice, is to never compro...

Surprise! A Saturday episode? Yep! We have much to discuss and Emily is eager to share exciting updates for the podcast! Many of you have been here since the beginning and have enjoyed these solo bonus episodes where Emily pulls back the curtain on what it looks like to schedule guests, reach out to sponsors, and continue to work toward making this growing community something that will last. ...

On today’s episode of HSDT's Friday Favorites our host, Emily Landers continues her mini-series highlighting The Southern Coterie Summit she recently attended in Sea Island, Georgia! Today we welcome Lisa Kirk onto the show and she shares how she was originally introduced to the conference, the logistics of her attending, the greatest lesson she learned during her time there, and what her action i...

On today's episode our host, Emily Landers welcomes guest, Bradley Agather onto the podcast! Bradley is a creative consultant and stylist. A former fashion editor, Bradley has a discerning eye and a considered approach to style. She loves the thrill of the hunt and delights in sharing her favorite finds. Here, you’ll discover a carefully curated selection of the best in fashion, beauty, interiors,...