Hit Your Numbers

In this episode, Jessica Stacpoole, VP of Sales at MVF, shares what it takes to lead cross-functional teams while managing up effectively. From building brand-new product suites to aligning revenue goals across Sales, Product, and Marketing, Jessica walks through the frameworks she uses to keep everything, and everyone, on track. You’ll learn how daily huddles can unlock momentum, why transparent...

In this episode, James breaks down one of the most overlooked tools in modern B2B sales: the business case. With budgets tighter than ever and more stakeholders involved in decisions, your champion can’t win without the ammo to sell your product internally. James explains how to build a compelling one-pager, how to test your champion's commitment, and how to leverage AI to scale your efforts witho...

In this episode, Will Scott, Global Head of Sales at Zendesk, breaks down what sales leadership really means beyond coaching and how self-branding is important in 2025. Will shares how he builds systems that scale performance without burning out his managers. Expect practical insights into scorecards, cadences, deal reviews—and the overlooked impact of leadership clarity. Follow Will on LinkedIn:...

In this high-impact episode of Hit Your Numbers , Matthew Terrell sits down with James Bissell, Founder at The Revenue Enabler, to dissect how James radically transformed sales performance as a VP. From banning demos and emails to tripling deal sizes and slashing time to close, James shares the bold moves and frameworks that built real pipeline. If you're a Sales Leader or AE looking to revamp per...

In this episode, Coralie De Robert shares the frameworks behind her approach to developing and retaining top sales talent. Coralie leads a nine-person team and manages over 600 customers, yet still finds time to deeply understand her people, coach them with intent, and build a performance culture that scales. We dive into her systems for talent assessment, why reps should own their development, an...

In this episode, James dives into the creation of his AI twin - JamesGPT - a fully trained AI sales assistant built to close knowledge and execution gaps for modern reps. From cold call roleplays to deal reviews and live negotiation coaching, this isn’t just a chatbot—it’s a high-performance sales coach in your pocket. Learn more: https://www.therevenueenabler.com/jamesgpt Free Sales Resources: →...

In this episode, we’re joined by Matt Boulton, GTM Director at Perlon AI, for a grounded, no-BS conversation on what AI can actually do to help sales teams build pipeline. Matt cuts through the hype to explain where AI fits in the GTM motion, from research and targeting to execution and follow-up. We explore how reps can use AI to prospect smarter, not lazier, and how leaders can set the right exp...

In this episode, James is joined by Elijah Awoke, Founder at SVA Partners, to unpack what AI is actually doing for B2B sales teams, and what’s just hype. Elijah brings a sharp, pragmatic take on how sellers can get value from AI right now, without drowning in tools or buzzwords. We cover how to think about AI as an enabler, not a silver bullet. Elijah shares how reps and managers can use AI to inc...

AI avatars. Voice agents. Sales bots that never sleep. Are salespeople about to be replaced, or just redefined? In this episode, James sits down with Mike Pritchett, serial founder and current CEO of Buzztrail, to explore the rapidly evolving world of AI-powered sales. They dig into what’s working (and what’s not) in real-world deployments, why inbound sales is broken, and how AI avatars are quiet...

In this episode, Alastair Doig, CEO & Co-founder of Tiller, unpacks how AI is rewriting the rulebook for cold calls, onboarding, and message relevance. Follow Alastair on LinkedIn: https://www.linkedin.com/in/alastair-doig/ Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve...

In this episode of Hit Your Numbers , James sits down with Frank Sondors, CEO at Forge, to explore how AI is no longer tomorrow’s tool but today’s force multiplier in sales. With over a decade in software sales and a bold transformation from scaling a 50‑person team to building a largely automated pipeline, Frank brings both experience and vision to the conversation. Follow Frank on LinkedIn: http...

In this episode of Hit Your Numbers, James sits down with James Smith, SVP at ThoughtSpot, to explore how sales leaders can leapfrog growth by embedding AI across their go-to-market engine. Follow James Smith on LinkedIn: https://www.linkedin.com/in/james-smith-15627941/ Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created...

In this Hit Your Numbers episode, Michael Schirrmacher, SVP of Enterprise at QA, joins James to explore how sales leaders can spearhead meaningful change in today’s go-to-market landscape. Drawing on over a decade of leadership experience, Michael shares how he’s navigated shifting expectations, reorganisations, and the evolving role of sales leadership. Follow Michael on LinkedIn: https://www.lin...

In this episode of Hit Your Numbers, Mike Day, Sales Manager for TAMI joins James to dive deep into how sales leaders can reduce ramp time for newly hired AEs. With no dedicated enablement team at his current company, Mike speaks from experience - explaining how he’s built a process for onboarding, coaching, and equipping reps to succeed quickly. Follow Mike on LinkedIn: https://www.linkedin.com/i...

In this Mastery Monday session, James breaks down the critical art of champion strategy, especially for reps realising too late in the quarter that their “champion” can’t drive the deal. This episode explores what defines a true champion: a person who has a vested interest in your success, power and influence in the organisation, and who actively sells for you internally. It reveals the “false cha...

In this episode of Hit Your Numbers, recruitment expert Luke Bartram joins James to explore how scaling companies can attract and convert top-tier sales, SDR, and CS talent in today’s saturated hiring landscape. The conversation breaks down why traditional hiring methods no longer cut it - especially when candidates are cautious, inboxes are flooded, and employer brands often fall flat. Luke expla...

In this episode of Hit Your Numbers, we dive into a truth most sales reps miss: your deals aren’t stalling because of price or product - they’re stalling because your buyer’s afraid. Scared buyers don’t say no. They delay, second-guess, and eventually ghost you. In today’s episode, we unpack how to spot and overcome buyer indecision, before it kills your quarter. Free Sales Resources: → Do you nee...

In this episode of Hit Your Numbers, James hosts Keno Helmi, five‑time CRO (currently at Cloudbolt), for a deep dive into the art of developing champions in complex B2B deals. They talk about how you learn to build champions (often the hard way), why just identifying one isn’t enough, and how to test someone’s strength as a champion through early signals. You’ll hear how to start with the economic...

Welcome back to Mastery Monday ! In this episode, we're tackling a hidden sales killer: single-threaded deals . If your buyer is the only one pushing your deal forward internally, it's likely stalling, or dying. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems abo...

In this solo episode of Hit Your Numbers , we go deep on how AI is changing the game for sales execution, right now. After 12 months of obsessive testing and building, we’re lifting the lid on custom AI sales assistants designed to help reps prospect better, run stronger calls, and execute more consistently. Start your 7-day free trial Learn more about AI Sales Assistants Free Sales Resources: → D...

In this Mastery Monday episode, frontline sales managers discover how to build a high-performing team, without adding more hours to their already-packed schedules. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the col...

In this episode of Hit Your Numbers, we bring Rhys, Joint Flows' founding SDR, into the spotlight. Hear how he went from no roadmap to running a fully documented SDR playbook, in just six months. Rhys takes us behind his daily rhythm: the three unbreakable cold-call sessions that define his day, stand-ups, content creation, LinkedIn video outreach, demos, and product feedback sessions. Follow Rhys...

This Mastery Monday episode is about empowerment. Selling today isn’t just about pitching; it’s about supporting your internal champion to lead change, from securing bottom-line outcomes to easing internal skepticism. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the proble...

In this episode of Hit Your Numbers , Oyin Bamgbose, VP of Sales, Street Group , shares the secrets to building a high-performing SDR team that fuels long-term sales success. Oyin dives into how to recruit for the right behaviours - curiosity, resilience, and coachability - rather than just focusing on pedigree or experience. He unpacks the interview process in detail, revealing how real-time asse...

In this Mastery Monday episode, I share a battle-tested framework for sales leaders and reps to inspect, score, and rescue critical deals before they stall your forecast. Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is...