HerBusiness

You delegate something to your team, or explain a new project, and then… watch as it lands right back on your desk. Learning how to communicate your vision (for the business, a project or even a simple task) to your team (and have them take OWNERSHIP of it!) is one of the most common challenges small business owners face, no matter how long they've been in business. After years of leading teams an...

There's a moment in leadership that no one really prepares you for. You've grown. You've evolved. You're carrying more responsibility than ever. And yet — something feels slightly off. Your leadership presence doesn't feel as powerful as it used to. You're still capable. Still accomplished. But the woman on the outside doesn't quite match the woman you've become on the inside. That quiet mismatch...

What if your most powerful growth strategy was about having meaningful conversations and building connections? In this episode, Suzi chats with Jules Brooke, founder of She's the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience. Jules didn't start with a grand strategy. What began as a love of in...

Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that's how you've been feeling, this is a must-listen episode. In this #AskSuzi episode, I'm answering one of the most common questions I get from women business owners: " How long should I stay focused on one marketi...

If you've ever felt like your message no longer quite fits your business—even though everything looks "successful" on the outside—this episode will resonate deeply. In this conversation, Patrice Poltzer, creator of My Story Pro , explores a subtle but critical shift that happens as businesses grow: the story that once built your momentum may no longer carry your leadership. In the early stages, yo...

If your business looks successful on paper—but feels anything but freeing—this episode will land close to home. In this powerful episode, Suzi Dafnis introduces the concept of the Identity Gap™ — the space between the business owner you've been and the leader you need to become to reach your next level. Many women business owners don't struggle because they lack strategy, skills, or systems. In fa...

"I can't rely on anyone else in my business. It's easier if I just do it myself." In this #AskSuzi episode, we are tackling one of the most common (and most misunderstood !) challenges women business owners face: feeling like you're the only person you can truly rely on in your business. It seems like your team keeps dropping the ball. If you want tasks done right, you have to do them yourself. Yo...

If you started your business because you're brilliant at what you do — you're not alone. Most business owners don't begin their journey dreaming of managing a team. They start because they're passionate about their craft, their expertise, or the impact they want to make. But eventually, something shifts. You reach a point where the business grows beyond what you alone can do. And the next stage of...

In business, there are seasons when everything seems to flow effortlessly. Ideas land. Clients say yes. Momentum builds. And then there are the other seasons. The ones where you feel like you're doing all the things … yet somehow getting nowhere. If you've ever found yourself staring at your laptop, wondering whether you've forgotten how to run your business, you're not alone. In this episode of t...

So many smart, capable women in business are working hard — but not seeing the profit to match. They're busy. They're delivering. They care deeply about their clients. And yet they're exhausted, stretched and under-earning. In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do i...

Is Your Brand Supporting Your Growth — or Slowing It Down? As your business grows, your brand needs to grow with it. But many small businesses operate under a brand created in the early days — when they were charging less, serving different clients, or still figuring out their positioning. And over time, that misalignment can quietly slow your growth. In this episode, I'm joined by Melissa Horvat,...

You've built the business. But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again. In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth. Suzi shares her own experience of let...

If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you. My guest today is Jo Saunders , known as Australia's LinkedIn Demystifier . Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic. In this conv...

If you've ever found yourself stuck in what feels like perpetual promotion mode , feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you. In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exha...

No matter your level of expertise , years in your industry, or depth of knowledge — if you're not able to present that content with confidence and PRESENCE … you're quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you're showing up ready to make the greatest possible impact with your presence?...

Everyone knows that marketing is an investment … but when you don't have clarity about the money behind your marketing , it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketin...

It's time to #AskSuzi ! To start off this brand-new series, I'll be answering a question I get from women business owners all the time . "How can I turn cold leads into warm leads… without feeling like a used car salesman?? " It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it. Here's Wh...

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal cli...

To kick off 2026 as The Year of Leverage , I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (C...

I recently walked away from one of my top money-making programs . Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program...

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert , our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions , here to tell us exactly how she did...

There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She's not real. In this episode of the HerBusiness Podcast, we're bre...

What if EVERY client project, business building campaign, or idea automatically appeared in your calendar … so you could sit down at your desk, ready to work? That's not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO m...

As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? Th...

I see so many business owners entering each new year already exhausted . That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I'll walk you through the exact planning strategy I'm using to plan my 2026...