Halftime Heroes

Kendall Baker grew up watching SportsCenter. He eventually worked there. Running the teleprompter for Scott Van Pelt, cutting highlights, helping to manage the show he watched his whole life. During his time in Bristol, an idea hit him... "I should rebuild this show I love… in an email." No highlight reel dunks, no extra sizzle. Just words. It took a few years before that idea became a reality in...

Jared Doerfler was walk-on turned Division 1 golfer at the University of Northern Iowa. He had grown into a comfortable life with a well-paying job as VP of Sales. He just had his first kid and decided to start writing online based on the advice of his MBA professor. With zero followers and zero writing experience, he grew the Perfect Putt newsletter to 10,000+ subscribers and built a healthy foll...

George Boyd went from the top of the mountain as a BMX rider and video creator, to a top editor for massive brands like Disney, Meta, and the NFL. Now, he's set off on his own to create Cut The Pod, a full service production studio and brand strategy house helping video podcast creators bring their content to the next level. We discussed how after years of putting his work first, George is finally...

Everybody loves a good underdog story. If you're Tyler O'Shea, you've built a pretty successful business telling those stories. He's the founder and creator of Joker Mag, which started as a website and has blossomed into a full-fledged media company. The Underdog Newsletter has exploded to over 20,000 subscribers and the site regularly generates over 50,000 page views a month. And now, most recent...