GTMN

In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant. The conversation then shifts to a surpr...

In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner,...

In the second episode of GTMN, hosts Pranav Piyush and Austin Hay dive into the explosive growth of OpenAI's Sora and the subsequent IP backlash from major players like Disney. They analyze a groundbreaking report revealing how Google appears to be filtering AI-generated content from search results. The conversation also covers Netflix's new strategic playbook, including a partnership wi...

In the inaugural episode of GTMN, hosts Pranav Piyush and Austin Hay discuss the latest innovations in go-to-market technology, focusing on OpenAI's recent developments, including the introduction of an app directory and SDK. They explore the implications of these changes for both consumer and enterprise applications, the evolving landscape of marketing strategies, and the challenges posed by...