GTMN

In this special interview episode of GTMN, Pranav and Austin are joined by Jacob Posel, the founder of HQ. Jacob shares his journey from functioning as a software engineer to stepping up as the Director of AI at Common Thread Collective. He also lifts the curtain on his time inside Google Labs working alongside DeepMind engineers. Pranav, Austin, and Jacob dive deep into the ultimate challenge fac...

Google just announced the end of the search engine as we know it. In Episode 25 of GTMN, Pranav and Austin reunite after a wild May breakout to cover massive disruptions from Google Marketing Live, the future architecture of the 2030 marketing organization, and critical multi-billion dollar IPO and acquisition drops. 

Is the AI agent bubble about to burst, or are we just using them wrong? In Episode 24 of GTMN, Pranav and Austin break down the latest Gartner report predicting a massive failure rate for AI agent projects. They also discuss Meta's game-changing CLI launch, ChatGPT's staggering new ad performance, and why Pinterest is secretly dominating the social ad space. Key Topics Covered: The AI Ag...

Are marketers officially experiencing AI fatigue? In Episode 23 of GTMN, Pranav and Austin break down a massive week in the ad tech and AI space. From Meta launching a first-party Command Line Interface (CLI) for agents to China blocking a $2 billion acquisition, the landscape is shifting daily. Plus, Austin reveals how he hacked a gaming macro pad into a custom Claude Code keyboard.

Is the traditional advertising agency model officially dead? In Episode 22 of GTMN, Pranav and Austin break down a shocking new report revealing that over 90% of agency decision-makers believe the traditional agency model is broken. They also dive into the exploding podcast economy, LinkedIn's newest algorithm update, and the massive shift toward AI-native hardware.

The first quarter of 2026 is officially on the books, and AI isn't just a tool anymore—it's the foundation of how we reach customers. Welcome to a special recap edition of GTMN! We've curated the most essential segments from all of our recent chats to give you a high-level view of the massive shifts that took place in Q1. From the AI platform wars to the future of commerce, this is...

Is human attention disappearing entirely, or are we just adapting to the AI era? In Episode 21 of GTMN, Pranav and Austin dive deep into the rapidly shrinking human attention span and the "Ozempification" of hard work. They also break down Anthropic's massive launch of Claude Design, Salesforce's pivot to "Headless 360," and why Meta's highly-anticipated "On...

In Episode 20 of GTMN, Pranav and Austin break down the wild $1 billion acquisition of the gummy brand Grüns. They also dive into Keyplay's acquisition by Inflection, the rise of "throwaway" AI skills, and how to build a personal AI knowledge base. Key Topics Covered: The $1B Gummy Exit: A brand called Grüns, was acquired by Unilever for $1 billion after just three years in existenc...

Is the infinite scroll finally facing legal consequences? In Episode 19 of GTMN, Pranav and Austin return to discuss the massive implications of a landmark $6 million jury award against Meta and Google for platform addiction. They also break down Meta CMO Alex Schultz's top 7 rules for ads, how to turn your local Mac into a remote Claude Code server, and why the concept of "Stat Sig&quot...

Is AI actually driving growth, or just making marketers faster at the wrong things? In this episode, Pranav and Austin dive into a deep debate about the future of marketing careers in the age of AI. They also unpack Austin's genius workflow for running Claude Code remotely, the legal battle between Amazon and Perplexity, and WPP's radical shift away from billable hours.

In this episode of GTMN, Pranav and Austin break down the rising costs of consumer goods (including a $38 Chipotle burrito) and what it means for media buyers who need to strictly enforce offer testing. They also dive into Amazon dethroning Walmart as the world's revenue leader, Meta banning accounts for using unauthorized AI tools, and OpenAI scaling back its native shopping plans to partner...

Is AI finally taking over media buying? In Episode 16, Pranav and Austin discuss Meta’s massive $2B acquisition of Manus AI and Mark Zuckerberg's goal to automate all media buying by 2026. They also dive into the reality of ChatGPT Ads launching with a $250k minimum spend, the return of e-commerce tariffs crushing Pinterest's stock, and Meta's dystopian new patent for "social m...

In Episode 15, Pranav and Austin break down the viral "Something Big Is Happening" post by Matt Schumer and debate whether AI tools like Cloud Code are fundamentally changing software engineering forever. They also dive into the Super Bowl's record-breaking stats, the mysterious "leaked" OpenAI hardware commercial, and why ad prices hit $10 million for 30 seconds.

In Episode 14, Pranav and Austin discuss the massive market panic as SaaS stocks sell off, with investors fearing that AI agents will replace traditional software tools. They also break down Google’s staggering $400B earnings, Meta’s aggressive pivot to Reels (now 50% of ad reach), and Accenture’s new $1B AI revenue stream. Key Topics Covered: The Creator Economy: Why distribution is the only comp...

In Episode 13, Pranav and Austin break down the massive news that OpenAI is launching ads with a $60 CPM—nearly 3x what Meta charges. They also discuss Google's pivot to include links and citations in AI responses, the blurring line between AI and reality (featuring a Breaking Bad ad test), and whether Ramp's Super Bowl commercial is actually worth the $7M price tag.

In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.

Welcome back to GTMN for the first episode of 2026! 🚀 In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs. We also cover massive...

We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top in...

In the eighth episode of GTMN, hosts Pranav and Austin kick off with Austin's recap of his "Taco Bell Ultra"—a 30-mile run fueled by cinnamon twists. They dig into the data behind Black Friday, exposing how inflation and upper-income households masked flat sales volume. The conversation turns to the future of Go-To-Market, discussing the IPG/Omnicom merger rumors and the shedding of...

Disney invests $1B in OpenAI, Netflix makes a massive $72B bid for Warner Bros, and Australia becomes the first country to ban social media for anyone under 16. In GTMN Episode 9, Pranav and Austin break down the media consolidation wars, the flood of low-quality "slop" AI content on YouTube, and the disastrous McDonald's AI commercial that was pulled off the air. Plus, we discuss F...

In the seventh episode of GTMN, hosts Pranav and Austin celebrate Thanksgiving in costume while breaking down the week's biggest AI shifts. They debate the underwhelming launch of ChatGPT's shopping research feature and discuss the "Valley of Death" in Meta advertising—where your success simply paves the way for competitors to steal your customers. The conversation pivots to Go...

In the sixth episode of GTMN, hosts Pranav and Austin  react to the massive news that Adobe has acquired Semrush for $1.9B to bolster its marketing analytics suite. They debate whether this is a "good acquisition" or if legacy players like Adobe can even compete with new AI tools. The conversation covers "On" Running's bold decision to skip Black Friday sales, opting for b...

In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs.  The conversation shifts to the "gre...

In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant. The conversation then shifts to a surpr...

In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner,...