Green Industry Podcast

Takeaways: I track all revenue to the penny by routing every payment into a dedicated revenue account. We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste. I calculate cost of goods sold for each job so I set prices that cover materials and direct costs. We separate fixed overhead from variable job costs to clearly see true profitability and monthly...

In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready for the upcoming Equip Exposition. Drawing inspiration from Dr. Frank's three pillars of health—exercise, nutrition, and stress reduction—Paul shares how he is prioritizing his physical and mental well-being to serve his customers a...

Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade show networking, and building lasting relationships in Louisville. 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperback C...

The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to preview the highly anticipated 2026 Equip Exposition in Louisville, Kentucky. We are breaking down everything you need to know before making the trip this October, from testing out the latest gear in the massive outdoor demo yard...

Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps you need to take to ensure your hard work is actually turning a profit. 📚 Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperback Copy! 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Reg...

Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched earth" strategies and strict budgeting he used to rapidly pay it off, avoid common financial traps, and ultimately pave the way for a successful, debt-free green industry business. 📚 Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperback Copy!...

AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like ChatGPT simply as a search engine and start building customized AI agents that can save time, improve customer communication, and streamline daily operations . 📚  Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperba...

Footbridge Media - Learn more about Footbridge Media Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal how to future-proof your lawn care business's digital marketing strategy by mastering email campaigns, optimizing your website for AI-driven search engines, and building a foundational online presence that consistently attracts local customers . 📚 Cut That Grass and Make...

(Part 2) Paul shares his most painful "School of Hard Knocks" business lessons for Caleb Auman's scary stories series, recounting everything from a drought-ruined free sod installation and a tragic $25,000 mistake with a customer's dog, to an embarrassing recording failure at Toro headquarters . 📚 Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperback Copy! 🎟️  Equip Expo  👉 Sav...

Special guest Caleb Auman joins the show as Paul shares a few painful "School of Hard Knocks" stories from his early days, detailing how cheap clients and a massive dead-sod disaster ultimately forced him to adopt a strict, stress-free pre-pay system for his lawn care business. 📚  Cut That Grass and Make That Cash (New Release)  👉  Get Your Paperback Copy! 🎟️  Equip Expo  👉 Save 50% off Equip E...

This episode breaks down the fundamental difference between appreciating assets, like real estate, that grow in value over time and depreciating assets, such as vehicles, technology, and equipment, that lose value, explaining why focused spending on things that can generate wealth is the key to building lasting financial stability and freedom. 📚  Cut That Grass and Make That Cash (New Release)  ...

Paul Jamison breaks down a life-changing financial principle from marketing legend Dan Kennedy on how establishing dedicated "wealth" and "giving" bank accounts—and funding them with a disciplined percentage of every gross dollar that comes into your business—rewires your subconscious mind for prosperity and builds lasting wealth .  📚  Cut That Grass and Make That Cash (New Release)  👉  Get Your...

Paul answers the top five most frequently asked questions about the LCR Summit in Louisville, Kentucky, explaining how this intimate business bootcamp differs from the massive Equip Expo and sharing the game-changing strategies you'll learn to scale your lawn care company. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Regis...

Paul answers the top five most frequently asked questions about attending the Equip Expo in Louisville, Kentucky, sharing practical advice on how to maximize your return on investment, navigate the massive 30-acre outdoor demo area, and take advantage of the best after-hours networking events to accelerate your business growth. 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL...

Paul Jamison shares his top strategies for creating a robust financial plan for your lawn care business, emphasizing the critical importance of tracking every dollar, establishing a clear path to profitability, and understanding your true costs so you can stop leaving money on the table. 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 🎟️ LCR Summit: https://w...

Paul Jamison outlines the three non-negotiable digital platforms—a dedicated Facebook page, a professional website, and an optimized Google Business Profile—that every lawn care entrepreneur must leverage to build credibility and attract high-paying customers. 🎟️ LCR Summit:  https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚 ...

Join us as the Lawn Care Millionaire Jonathan Pototschnik and Mark Bradley share their secrets to scaling, hiring, and avoiding burnout, exploring how a powerful mindset shift and strategic delegation can help you break through the plateau and achieve massive growth in your landscaping business. My friend Tony Rudolph also joins the program!  🎟️ LCR Summit:  https://www.lcrmedianetwork.com/ 🎟️  Eq...

Paul Jamison breaks down key breakthroughs from Benjamin Hardy and Dan Sullivan's 10x Is Easier Than 2x , exploring how embracing the "Be-Do-Have" framework, mastering your unique ability, and shedding the 80% of low-impact tasks can unlock true wealth and freedom in your business. 🎟️ LCR Summit:  https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAU...

Join Paul Jamison as he interviews SB Mowing about his viral lawn care videos.  🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Level Up Your Money (New Release)  👉  Get Your Paperback Copy! 🎧 Level Up Your Money (Audiobook)  👉  Listen on Audible 📲  Connect with Paul  -  Visit Official Website 🛠️  Paul's...

Join us live from the Equip Expo with our friends Lawn Care Juggernaut and Beck the Beast as we discuss how knowing your numbers and increasing your prices can build a more profitable landscaping business! SB Mowing even makes a guest appearance on this episode!  🎟️ LCR Summit:  https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here...

Join Paul Jamison as he answers the top five most-asked questions about building a highly profitable lawn care and landscaping business. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Level Up Your Money (New Release)  👉  Get Your Paperback Copy! 🎧 Level Up Your Money (Audiobook)  👉  Listen on Audible 📲...

Paul Jamison sits down with guest Naylor Taliaferro as they explore the fundamental principles separating thriving, profitable landscaping businesses from those that are stressed, broke, and stuck in the weeds, offering practical strategies for building sustainable success and reclaiming your time as a business owner. 🎟️ LCR Summit:  https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off...

Paul Jamison shares his insights about the largest trade show in the lawn and landscaping industry, the world famous Equip Expo! 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Level Up Your Money (New Release)  👉  Get Your Paperback Copy! 🎧 Level Up Your Money (Audiobook)  👉  Listen on Audible 📲  Connec...

We are getting ready for the Equip Expo and LCR Summit! In this episode, Paul gives you a rundown of all the events and shares some insights from Naylor Taliaferro on the LCR Summit. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️  Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Level Up Your Money (New Release)  👉  Get Your Paperback Copy! 🎧 Level Up Yo...

In this episode Paul Jamison shares some insights on how we can improve our sleep, nutrition and exercise in order to have more energy to run our businesses with better effectiveness.  🎟️ Equip Expo  👉 Save 50% off Equip Expo Ticket w/ Promo Code  PAUL :  Register Here 📚  Level Up Your Money (New Release)  👉  Get Your Paperback Copy! 🎧 Level Up Your Money (Audiobook)  👉  Listen on Audible 📲 ...