Great Take

What do weddings, music videos, and unpaid gigs have in common — and why do they shape so many creative careers? In this episode, we unpack the unspoken realities of creative work, from shooting weddings and music photography to building a sustainable agency. Drawing from real experience, we explore how early jobs — especially weddings, music videos, and low-budget or free work — become the real f...

In this episode, we sit down with Kayla Fitch, Director of Social Media at Bennett Creative and a former TikTok influencer who experienced the platform’s early gold rush—millions of views, Creator Fund payouts, and brand deals—before watching influencer income and momentum slowly disappear. Kayla explains why TikTok’s Creator Fund stopped paying, where influencer money actually comes from, and why...

In Part 2 of this conversation with Andrew Bennett and Keegan Cook of Bennett Creative, we break down the realities every creative, freelancer, and agency needs to hear about landing clients, creating content that performs, and why most brands fail on social media. From visualization-based sales tactics to the true power of curiosity loops, to the uncomfortable fact that polished videos often unde...

What does it really feel like to run a creative agency? In this conversation with Andrew Bennett and Keegan Cook of Bennett Creative, we dive deep into the emotional reality behind the work—the pressure, the purpose, the addictive highs, and the constant fear of not delivering. You’ll hear about imposter syndrome, the chase for creative fulfillment, the grind of making ideas real, and the strange...

In this episode of  Great Take , Andrew Bennett and Kayla Fitch of Bennett Creative discuss the real difference between marketing and advertising — and why knowing the distinction can change how you grow your business. From TV commercials to social media strategy, they share firsthand insights from running campaigns across every channel. Whether you’re a startup or a seasoned brand, this episode w...