Get Yourself Optimized®

The average entrepreneur wastes at least four hours a week on things they shouldn't be doing. Kathi Burns says that adds up to about $78,000 a year. My guest, Kathi Burns, calls it the "friction tax," the cost you pay silently every day when things don't flow smoothly through your business. Kathi is an operational architect and a board-certified professional organizer with 22 years in the industry...

What if the thing standing between you and your next level isn't strategy, but what you're still carrying? My guest, Marie Diamond, is a globally recognized feng shui master, spiritual teacher, and featured expert in The Secret. After a near-death experience at 15, she says she was told her purpose was to enlighten more than 500 million people, a mission that's led her to work with everyone from p...

What if the difference between a hit song and a forgotten one has almost nothing to do with talent? My guest, Benjamin Groff, has spent his career finding out. He's a music publisher who's signed artists like Ryan Tedder, Tiësto, Kelly Clarkson, and Kid Cudi, built Kobalt's first U.S. office from the ground up, and now runs his own boutique publishing company, Brill Building — which just landed it...

There are around five people who dislike uncertainty for every one person who actually likes it. My guest this episode, Scott Stirrett, wants to help you become the one. Scott is the author of The Uncertainty Advantage, founder of Venture for Canada (which he grew from a $300K budget in 2016 to $14 million by 2022), and a former Goldman Sachs analyst. He's also refreshingly candid about his own st...

What if the second most important organ system in your body isn't your heart, lungs, or liver — but your skeleton? That's the case my guest, Peter Simonson, makes in this episode. Peter trained as a mechanical engineer at Georgia Tech, then spent years designing spinal implants for Medtronic before discovering — almost by accident — a dormant bone technology company called Juvent after its founder...

In the age of AI, what is the one thing you still cannot outsource? According to Eric Ries, author of the mega-bestseller The Lean Startup and the new book Incorruptible, it is the hard work of learning itself. Eric has spent 15 years helping founders build companies, and the deepest lesson he has taken from it applies to anyone trying to grow: the real bottleneck is still how fast your own mind c...

Cameron Herold sold everything he owned and has visited 54 countries in 39 months. The biggest lesson he brought back? None of it really matters. We're all just walking each other home. Cameron is the operator who scaled 1-800-GOT-JUNK to $100 million, founded the COO Alliance, and wrote the book on Vivid Vision. In this episode, he sits down with me to talk about what actually moves the needle in...

What if the hardest thing in the world isn't earning money or finding success, but trusting the process when you have every reason not to? My guest, Adrien Fournier, went from being a corporate business lawyer in Geneva to spending the last fifteen years doing energy work, and he offers his healing sessions for free. We met through Yanik Silver's Maverick mastermind, and in this conversation Adrie...

Your biggest business problem probably is not a business problem at all. That is the reframe my guest, Dr. Patty Ann Tublin, has built an entire career around. Dr. Patty Ann is a clinical psychologist who does high-level executive and business coaching for entrepreneurs, founders, and C-suite leaders. Her core belief is that all success is predicated upon the ability to create, nurture, and sustai...

Most people think jet lag is just about time zones. What if the real problem is inflammation? In this episode of Get Yourself Optimized, I sat down with Andrew Herr, founder and CEO of FlyKitt, a former human performance strategist for the U.S. military, and twice named a Mad Scientist by the U.S. Army, and he completely reframes how you think about travel, recovery, and peak performance. "When yo...

You've been told to grow your reach. But what if the real problem is resonance? Jay Acunzo spent years at Google, HubSpot, and a VC firm before building a keynote speaking career from scratch, only to lose it all in five days when the pandemic hit. What came out of that reinvention was something far more powerful: a clear mission to help experts stop being commodities and start being irreplaceable...

What if the secret to getting paid more as a speaker had nothing to do with your speaking fee? Majeed Mogharreban — known as Majeed Like Magic — went from getting laughed off a stage in New Orleans to making $250,000 from a single talk. In Episode 562 of Get Yourself Optimized, he pulls back the curtain on the exact frameworks, storytelling strategies, and AI workflows that are helping speakers an...

What if your thyroid disorder, chronic fatigue, or digestive problems aren't just physical issues — but signals from a body that has been carrying too much for too long? In Episode 561 of Get Yourself Optimized, I sat down with Dr. Izabella Wentz — pharmacist, five-time author, and the world's leading expert on Hashimoto's thyroiditis — who reversed her own autoimmune diagnosis, along with hair lo...

Most people are stacking up regrets because they're missing opportunities they were too hesitant to take. Fred Joyal grew 1-800-DENTIST from a single phone number into a billion-dollar referral business over 30 years. But it was only when he looked back at his own journey from shy and underconfident to genuinely bold that he realized boldness is the real superpower, and it is a skill anyone can le...

What if dying felt like waking up from a bad dream? Rosemary Thornton, author, journalist, and near-death experiencer, describes her death not with fear, but with relief. After losing her husband to suicide, receiving a Stage 2 cancer diagnosis, and bleeding to death on an operating table, she found herself floating through a velvety blackness, giggling, grateful, and completely at peace. And then...

Most people hate selling because they've been taught to do it wrong. The moment you label yourself the same as everyone else in your market, you become a brown box — and brown boxes compete on price. But when you reframe your positioning, build buying energy before the call, and guide your prospect to sell themselves, the whole game changes. In this episode of Get Yourself Optimized, I sat down wi...

Your body is keeping score — and it may be losing. Unresolved trauma doesn't just affect your emotions. It drives chronic inflammation, suppresses your immune system, and quietly blocks your body's ability to heal. And most people have no idea it's happening. In Episode 557 of Get Yourself Optimized, I sat down with Dr. Don Wood — founder of the Inspired Performance Institute and creator of the TI...

New Get Yourself Optimized episode: Neuroscientist + Doctor of Chinese Medicine Dr. Amy Albright reveals why your nervous system—not your strategy—is the real bottleneck. Free 3-step reset included.  The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/556

Your phone isn't a habit. For millions, it's an addiction. Jim Sugel spent 22 years in recovery & wrote the 12 Steps for Smartphone Addiction. We walked through every step live in this Get Yourself Optimized episode.

Most people open ChatGPT and ask it a question. The ones getting extraordinary results? They start by telling it who they are. In this episode of Get Yourself Optimized, I sat down with Dr. Gary Sanchez — founder of the Why Institute and creator of the WHY Operating System — and he will completely reframe how you think about AI as a tool for personal and professional growth. "Who first, then what....

He was rejected 268 times. Couldn't spell. Barely write. Today, Greg Reid has published 157 books in 45 languages and has a star on the Las Vegas Walk of Fame. His secret? Stop trying to fix your weaknesses. Double down on your strengths — and hire the rest. In Episode 553 of Get Yourself Optimized, Greg pulls back the curtain on the systems, mindsets, and unconventional moves that turned a dyslex...

Ever notice how the most meaningful connections seem to happen "by accident"? They're not accidents. They're collisions you can engineer. James Eder—entrepreneur, coach, and author of The Collision Code—reveals the exact framework for creating serendipitous moments that change your business and life. His story: Built Student Beans to 200+ employees. Diagnosed with a heart condition. Told he might...

From facing jail time and bankruptcy to owning a stake in a professional sports team with an NBA championship ring, Joel Steele's journey proves that your lowest moments can become your greatest catalysts. In this week's episode of Get Yourself Optimized, Joel shares the exact framework that took him from $500,000 in debt at age 24 to financial independence in under two years. His "Life Switch" me...

What if the key to better decisions isn't just willpower—it's how we support our daily performance? I just interviewed James Schmachtenberger, co-founder of Neurohacker Collective and creator of Qualia, who went from severe adrenal failure at 21 to pioneering a new approach to human optimization. After a life-changing experimental IV therapy in Mexico transformed his brain function, James asked hi...

The IRS has a new weapon: AI Audits that move at lightning speed And most taxpayers have no idea it's coming. Here's what's happening: The IRS is using artificial intelligence to match 1099s and other reported income against tax returns. When there's a mismatch, you get a letter—but here's the catch: you might have only 5 days left to respond by the time it reaches your mailbox. Don't respond in t...