Game of SERPs podcast

I am not lazy, and I promise you that. I promised myself I would gather my thoughts into a post once a month, but I’ve betrayed myself with that goal.  Although, I’ve been a little defeated with the one website we’ve invested everything into.  Nevertheless, life goes on, and we’ve got to continue improving.  I am stubborn, and if I have to punch myself to get on here to tell you what we’re working...

It's been a while, hasn't it? Life sometimes tends to sweep us away, and I'm no exception. I've let this blog slip through the cracks like anyone else. But boy, have we been busy since my last post on January 18th! We've forged partnerships with three multinational manufacturers who are genuinely impressed with the channels we can use to promote their products. Our dedication t...

Post: https://gameofserps.com/a-new-dragon-head-for-our-ecommerce-website/ I’ve always been a proponent of multiple web assets to take up precious real estate on Google. I’ve explained the process on my Dragon with 7 heads post . Once a website starts ranking and getting calls, leads, or revenue, we always start a new website that would work better based on our experience with the initial dragon h...

It has been a while since I’ve written an in-depth article on helping out a random business in a random city. Anyone can rank a non-competitive niche. I tend to pick challenging industries, and for good reason. I’ll try to help with advanced strategies that will blow your mind. In the past, I would split up my content into four or five articles. I won’t do that this time. You don’t have to finish...

In June, I spoke about the results of the May algorithm update and the lessons I’ve learned. Well, I am still learning and making changes to improve the one website which had a 45% reduction in traffic. The website I’ll discuss in this post is an affiliate website, so you’ll need to consider that when I compare the same website to our other web assets, which are real businesses. What’s puzzling is...

I am going to do something different with this post. It has always been about strategy and processes for the last two+ years. Since the latest core update has been tremendous, I want to review how our projects, my website, and clients are doing. We’ll review websites in different industries, including our businesses, affiliate websites, and client websites. I will also tell you what I am planning...

It has been a while since I picked a random business for an SEO case study. I think it’s time we get back to the game. I am not going to get into UX or UI with this post. I’ve done this extensively on my orthodontist , dentist , hair transplant surgeons and plastic surgeon series. We’ll strictly look at SEO and what can be done to improve the visibility of a plumbing business which can use some di...

I am going to share a thought I’ve had for two months. I call it, the layover strategy . You can use this strategy for your businesses or affiliate websites. I don’t think it matters. Most of us are well aware of posting blog posts or case studies. Some of us link back to key money pages from these landing pages. The more advanced SEOs build links to these landing pages. I’ve been thinking out lou...

I am going to talk about a tactic I’ve never spoken about. It’s called the Dragon with 7 heads strategy. I am kind of happy that I am underground. Why? Because most of the guys/gals who are unknown have the best digital marketing strategies and they keep it to themselves. Most of us don’t want to be “known”, are very private and have the same drive as some of the biggest names in the industry. I a...

In my latest post, I am going to explain how you can dominate local SEO with individual location pages (even if you have 1 location). Massive SEO win!  I also share a wireframe of how we do this in my latest post. Take a look. You won't be disappointed.  https://gameofserps.com/dominating-local-search-with-dedicated-location-pages/

When I started a digital marketing career and worked with different companies, we put up mediocre content and Google gave us some love. We slowly streamlined our content process by learning from our mistakes and the best in the industry. Particularly, Grow & Convert really helped us gain a lot of success not just on our blog but also on landing pages. For starters, we don’t survey our target m...

For this podcast, I want to talk about the ugly child of SEO, the dreaded canonical tag. I’ve seen websites without canonical tags doing fine, and I’ve also seen large eCommerce websites completely botch their traffic by incorrectly tagging their category, filter and landing pages. Most small businesses and random websites are okay if they don’t have canonical tags. How do I know? We still own a f...

For my next podcast/post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets. I’ve always studied our websites, what thought leaders are saying, what Google is recommending and what the general competition is doing in the different industries we target. The more experience I gain over the years, the more I realize most digital marketers who rus...

Original post on: https://gameofserps.com/my-affiliate-marketing-process/ It has been a while since I’ve posted an article. I’ve been in the middle of a move and frankly needed some time off. I am back though and will continue posting at least one article a month. In this post, I am going to write about what works for me . Others have talked about this subject to death and I’ve ignored most advice...

As SEOs, we’re used to spending countless hours digging around keyword tools like Ahrefs and SEMrush. No more! What do we do now? We focus on a strategy called pain point SEO. Pain point SEO focuses on the pain points of a target audience and the keywords tied to those pains. Now, usually, that means neglecting high volume keywords that everyone else in your industry uses. It also means actually a...

In this episode, I go over technical SEO to improve the protein powder category for VitaSave.  Highlights: Keyword research Wireframe of the protein powder category page Backlink gap analysis and strategy Link to post: https://gameofserps.com/how-vitasave-can-increase-traffic-by-50-with-category-optimization-an-ecommerce-digital-strategy/

Your search template is the forgotten child of smaller eCommerce websites. Ever consider why we all heavily use the search option for larger websites? Why do we not take it seriously for our own projects? It’s not hard. You just need a good developer and a good understanding of your visitors. You don’t even need the search template from WooCommmerce or Shopify. In this post, we’ll talk about impro...

In this podcast, we're going to be talking about advanced vetting rules before acquiring a link, budget, strategy and how to come up with content that converts.  What I talk about in this episode has been tested on our own projects for more than a few years and still working very well. 

Who can refuse free links? Especially when you can instantly boost the authority of your most important pages instantly. I’ve seen firsthand when we’ve used internal link building and have seen great improvements in our rankings. In this podcast, we're going to discuss strategies and no fluff.  Let's get you ranked! 

In this episode, I go over:  How we're optimizing our eCommerce product pages  What's working right now What we're working on I've also included a PDF version of the wireframe I am using right now on a large website.  Pot link: https://gameofserps.com/product-page-optimization-an-ecommerce-digital-marketing-experiment/

One of the most important aspects of having an eCommerce website is your category pages. Category pages pack a lot of ranking power and help a visitor quickly navigate through your product list with ease. Our most recent project is an internal campaign to test and disrupt the construction industry. Although being much bigger than an eCommerce website, my goal in this post is to show you how our te...

I am going to go over how we're testing a brand new eCommerce website to generate enough revenue to sustain our whole team within 24 months.

I’ve been focusing on different industries I’ve helped in my previous posts. I am going to shake it up a bit and break down a branch of my day. I started learning and educating myself about wireframing in 2014. I never realized how important it is to plan out a page or a website through wireframes.  I am going to show everyone how I generate high converting wireframes for our companies. 

My final post for orthodontists is how they can use their CRM to automate their marketing campaigns.  We’ll also look at a quick paid ads strategy and how long it should take to increase the visibility of Clear Advantage Orthodontics. A paid marketing campaign must work in conjunction with a CRM strategy. Otherwise, we’ll just run pay per click campaigns. 

I am going to do this a little differently compared to every other post Game of SERPs. I am going to show you all real-life examples of what has worked for our company and the many divisions I am a part of. It's a 7-year chronicle of our success along with our mistakes.