Fullerton Unfiltered

A shift is happening in the green industry right now, and you're either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the "old hat" way of doing business—manual, reactive, and harder every ye...

In this episode, I'm breaking down why we made the switch to Superior Ground Cover for our mulch installs and how it completely changed the way we approach large jobs. From knocking out 150 yards in a single day to reducing labor strain on the crew, this wasn't just about speed… it was about building a smarter, more scalable system. We'll talk through the real reasons behind the decision and what...

When you're in the business every day, it's easy to think everything is running smoothly. But what actually happens when you step away? In this episode, I break down what fails first when the owner is gone and what that reveals about your systems, leadership, and team. Because what breaks first isn't random… it's the truth about what you've really built. 🚨  Purchase "The SOP Training" Bundle! 🚨...

Every entrepreneur reaches a point where the hardest battle is no longer external. It is the private fight against discouragement, comparison, and the fear that everyone else sees something you do not. Brian and Liz Fullerton offer an honest look at the emotional cost of chasing a vision and the mindset required to keep moving through it. Their presentation is both personal and practical, especial...

Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem. In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we're getting honest about what's actually holding...

Most lawn care businesses don't have a lead problem or a work problem… they have a hiring problem. In today's episode, I'm breaking down the real reasons so many guys are afraid to bring on their first employee and how that fear is quietly capping their business at $100K–$300K. From payroll anxiety to control issues to not having systems in place, we're getting honest about what's actually holding...

In this episode, we break down the small but powerful estimating nuances that separate average quotes from ones that actually get signed. From how you present pricing to the subtle details that build trust and confidence, you'll learn practical ways to turn more of your bids into closed deals without racing to the bottom on price. 🚨  Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care bu...

If you're building a lawn care or landscaping business, hiring the right way isn't optional—it's critical. In this episode, we break down the real differences between 1099 contractors and W-2 employees, where most guys get it wrong, and how misclassification can cost you big in taxes, fines, and liability. This is a must-listen if you're trying to grow your team the right way and protect your busi...

If you feel stuck doing everything in your business, this episode is your wake-up call. We're breaking down how virtual assistants and overseas talent can help you buy back your time, reduce overwhelm, and scale faster without burning out. The world is changing, and smart business owners are leveraging VAs to handle the busy work so they can focus on what actually grows the business. NinjaVA (Use...

In this episode, we're recapping our Together in the Trades Marriage Summit at the Grand Canyon. From powerful conversations to real breakthroughs, we're sharing what made this event so special and why it truly was  thee place to be for trades couples looking to grow together in marriage, business, and life. 🚨  Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential...

Equip Expo 2026 delivered some of the biggest announcements we've seen in years. In this episode, we break down the top reveals, industry trends, and what they actually mean for your lawn and landscaping business heading into 2027. If you want to stay ahead of the curve and capitalize on what's coming next, this is a must-listen. 🚨  Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care bus...

"No news is good news" is one of the biggest lies in lawn care. In this episode, Brian breaks down how silence from customers leads to lost accounts and how simple communication systems can help you take control of retention, fix issues early, and make renewals automatic. 🚨  Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.c...

In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you. 🚨  Purchase "The SOP Training" Bundle!...

If your business still depends on you for everything, this episode is for you. We're officially launching the SOP Bundle prelaunch, sharing the exact systems we use to create consistency, free up time, and build a business that doesn't rely on the owner day-to-day. In this episode, we break down why SOPs matter, how they help you scale, and what it takes to stop being the bottleneck. If you're rea...

In this special episode, recorded at the Leanscaper event in Cape Coral, Brian sits down with Luke Gribble from John Deere to discuss where the equipment industry is headed. From innovation in mowing and compact construction equipment to fleet connectivity, and John Deere Financial, we break down how modern contractors are using equipment and technology to grow faster and work smarter. If you're b...

In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you've ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid wit...

This episode of the Fullerton Unfiltered podcast features guest host Jeremiah Jennings, who provides business and leadership advice for lawn care professionals preparing for the spring rush. Jennings shares his personal journey of scaling Growing Green Landscapes , emphasizing the importance of transitioning from a solo operator to a leader who works on the business rather than just in it. He high...

In this episode, we dive into the mindset and systems behind Paul Akers , founder of FastCap and author of  2 Second Lean . Paul shares how simple daily improvements and a culture of "fix what bugs you" can transform a business. Learn how Lean thinking, inspired by the Toyota Production System, helps companies eliminate waste, empower teams, and build powerful systems that drive continuous growth....

In this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos...

In this episode, Brian sits down with Tommy Cole from Leanscaper to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and crea...

In this episode, Brian shares why documenting everything in your business is one of the most important moves you can make as an owner. From building SOPs to creating a rolling 12-month calendar of processes, these simple systems create clarity for your team, make growth easier, and build real long-term enterprise value in your company. Lawntrapreneur Academy (The #1 Resource for Starting, Growing...

Spring bidding season is here, and if you want to grow your landscaping business, commercial contracts are one of the fastest ways to do it. In this episode, Brian shares practical strategies to help you win more commercial lawn care and landscaping bids this spring. From positioning your company professionally to understanding what property managers actually look for in a proposal, we break down...

In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Aca...

In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life. Lawntrapreneur Aca...

In this episode, Brian sits down with Mike Lyceki to unpack what it really takes to scale a service business past the early growth stages. They dive into operationalizing your company, breaking through mental constraints, adopting software the right way, and building systems that actually support growth. If you feel stuck at a revenue ceiling, this one will challenge how you think and how you oper...