FounderMetrics

In this episode of FounderMetrics, Ifty Nasir is joined by Shaili Chopra—award-winning journalist, author, and founder of She The People and Gytree. With decades of experience at the intersection of media, technology, and women’s empowerment, Shaili unpacks what it really means to build purpose-led platforms in a country of over a billion voices. From TV studios to digital frontlines, she shares h...

In Part 2 of this inspiring FounderMetrics conversation, John Stapleton opens up about failing in the US market, what he learned from starting over with Little Dish, and how he’s now guiding the next generation of founders. From vertical farms to VC funding to his “4 Pillars of Entrepreneurship”, John shares the frameworks that guide his thinking today—and how you can apply them too. 🌟 Don’t forg...

What does it take to build a food brand from scratch—and get it on supermarket shelves across the UK?In this episode of FounderMetrics, Ifty Nasir speaks with John Stapleton, co-founder of New Covent Garden Soup, about the early days of launching a fresh food brand, how to get your product into Waitrose, and scaling a small team into a national success. John shares the ups and downs of building fa...

In this episode of FounderMetrics, Ifty Nasir sits down with Kaushik Roy, founder of Biryani by Kilo (BBK), to explore how he built one of India’s fastest-growing food delivery businesses. From waiting tables at Maurya Sheraton to founding a 300 crore biryani empire, Kaushik shares the defining lessons behind his entrepreneurial journey. Kaushik unpacks how he spotted a market gap for authentic bi...

In this episode of FounderMetrics, Ifty Nasir sits down with Oli Hammond from Fuel Ventures—one of the UK’s most active venture capital firms. Oli shares his unconventional route into VC, starting with a humanities degree and landing at Fuel Ventures after banking and startup experiences. He breaks down what early-stage investors really look for: founder-market fit, cash efficiency, team dynamics,...

What does it take to build a global fashion brand from a £500 loan — and what happens when you lose it all? In this episode of FounderMetrics, host Ifty Nasir sits down with Roger Saul, founder of Mulberry, one of the UK’s most iconic fashion brands. Roger shares his incredible journey from selling belts on Portobello Road to winning the Queen’s Award for Export, expanding into luxury retail, and...

What does it really take to raise £115 million and support underfunded founders? In this episode of FounderMetrics, Ifty Nasir speaks with David B. Horne, founder of Add Then Multiply, creator of the FACE model (Fund, Acquire, Consolidate, Exit), and an advocate for female-led businesses. From raising capital for public companies to launching his own ventures, David shares powerful insights on wha...

Jonny Plein, co-founder of YASO and former co-founder of Pouch, shares his journey from bootstrapping a startup to a successful acquisition. In this episode of FounderMetrics, Jonny walks us through his experience raising £2 million in VC funding, the differences between building his first and second startup, and how western brands can tap into the lucrative Chinese market. We also cover key start...

In this episode of FounderMetrics, Ifty Nasir sits down with Nicki Coe, a leading co-founder coach, to discuss why most startups fail—not because of bad ideas, but because of co-founder relationship breakdowns. She shares insights on co-founder dynamics, communication strategies, prenup agreements, and leadership alignment to help founders avoid disaster. Drawing from her experience as the co-foun...

In the second part of our conversation with Simon Squibb, we dive into his current mission to help 10 million people start their own businesses through his platform, HelpBnk. Simon reveals his innovative marketing strategies, the story behind his famous staircase pitch idea, and his bold vision to reform the education system. Learn how Simon uses his vast experience to empower aspiring entrepreneu...

In this episode of FounderMetrics, we sit down with Simon Squibb, a remarkable entrepreneur who started his first business while homeless at just 15. Simon shares his incredible journey from experiencing tragedy and adversity to building Asia’s largest creative agency, which he later sold to PwC. Discover how Simon turned his life around, the challenges he faced, and the lessons he learned along t...

In this episode of FounderMetrics, we sit down with Matt Brooke, Senior Vice President of Global Operations for Spartan and Tough Mudder. Matt shares his journey from a passionate sports enthusiast to leading two of the most renowned brands in obstacle course racing. Discover how Matt and his team pivoted to digital during the COVID-19 pandemic, maintained team morale, and continued to grow their...

In this episode of FounderMetrics, we sit down with Laura Fullerton, CEO and founder of Monk, the pioneering health tech startup behind the first smart ice bath and cold water therapy app. Laura shares her entrepreneurial journey, from her early ventures in health and fitness to revolutionizing recovery and wellness with Monk. Discover the benefits of cold water therapy, the challenges of hardware...

In this episode of FounderMetrics, host Ifty Nasir sits down with Trevor Stevenson-Platt, founder of Business Growth Institute, to delve into the intricate world of business exit planning. Trevor shares his journey from military service to becoming a leading exit planner, offering invaluable lessons on building and selling businesses. Discover why starting with the end in mind is crucial, how to m...

In this episode of FounderMetrics, we chat with Alexandra Lunn, the founder of Alexandra Lunn Studio. Alexandra shares her journey from running around her dad's wood workshop to founding her own design studio in London. She talks into the importance of brand strategy, visual identity, and the narrative behind a brand. Alexandra talks about working with big names like Penguin and Claridge's...

In this episode of FounderMetrics, we sit down with Boris Diakonov and Eduard Panteleev, co-founders of ANNA. ANNA is revolutionising the way businesses handle accounting and tax by automating mundane tasks, allowing entrepreneurs to focus on what truly matters. Boris and Eduard share their journey from navigating the challenges of the Russian banking sector to building a groundbreaking AI-powered...

In this episode of FounderMetrics, we sit down with Molly Johnson-Jones, the dynamic CEO and Co-Founder of Flexa Careers. Flexa is revolutionising how we think about work by helping people find companies that match their ideal working environment. With over 1.8 million users globally, Flexa is quickly becoming the go-to platform for top talent seeking flexible work arrangements. Molly shares her j...

In this episode of FounderMetrics, we're chatting with Ryan Edwards, CEO and founder of Audoo, a company dedicated to bridging data and music to ensure artists and creatives get their fair share. Ryan shares his journey from musician to tech entrepreneur, highlighting the challenges of starting Audoo and the impact of music piracy on the industry. He delves into how Audoo uses technology to tr...

In this episode of FounderMetrics, we're joined by Biro Florin , an angel investor, serial entrepreneur, and the driving force behind the Misfit Founders community. Biro opens up about his entrepreneurial journey, from the early days of multiple failed ventures to the success of Jexo, which was recently acquired. Biro reflects on his transition from a full-time job to becoming an entrepreneur,...

In this episode of FounderMetrics, we sit down with Raj Thiruchelvarajah, the co-founder and CEO behind Hytro, the company at the forefront of Blood Flow Restriction (BFR) training innovation. Swapping a career in banking and consultancy for the unpredictable startup life, Raj shares the story of Hytro's inception, from securing a crucial patent for BFR to winning over an impressive roster of...

To kick things off with Season 2 of Foundermetrics, we sit down with Mark Wright, one of the most successful Apprentice winners to date. Mark’s meteoric rise through digital marketing truly is the stuff of dreams and showcases the rewards for those who dare to pursue the impossible. Mark takes us on a journey back to his days on BBC’s The Apprentice, sharing not just the thrill of the win but the...

Join us in this insightful episode where our guest, Hector Hughes, delves deep into the metrics shaping the success of his innovation venture. As the founder of a unique cabin concept aimed at promoting digital detox in nature, Hector shares the key metrics that drive his business strategy. He draws inspiration from a diverse range of metrics, ranging from cabin occupancy rates to customer satisfa...

Join us in this insightful episode where our guest, Hector Hughes, delves deep into the metrics shaping the success of his innovation venture. As the founder of a unique cabin concept aimed at promoting digital detox in nature, Hector shares the key metrics that drive his business strategy. He draws inspiration from a diverse range of metrics, ranging from cabin occupancy rates to customer satisfa...

In this insightful episode, I sit down with Simon Gardiner, Co-founder of Carrington West, an award-winning recruitment company. We delved into the crucial metrics shaping the landscape of talent acquisition. One standout metric explored is the use of average debtor days as a barometer for financial resilience. Simon explains how this metric becomes a real-time indicator during challenging periods...

In this insightful episode, I sit down with Simon Gardiner, Co-founder of Carrington West, an award-winning recruitment company. We delved into the crucial metrics shaping the landscape of talent acquisition. One standout metric explored is the use of average debtor days as a barometer for financial resilience. Simon explains how this metric becomes a real-time indicator during challenging periods...