Farm Equipment Podcast

In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk with NAEDA Director of Dealer Development Tom Healy about some of the dealer-manufacturer relations issues the association has tackled this year.

The creation of an environmental agenda P&L -- that recognizes the big picture rather than obsessions on any one piece -- can keep foolhardy notions grounded where they belong.

In this episode, Executive Editor Kim Schmid sits down with Brett Davis CEO of the North American Equipment Dealers Assn. Brett’s been in the role of CEO since July, and just 3 months into the job is already busy meeting with dealers, manufacturers, other associations and other service providers who work closely with dealers, like finance and software companies. In our conversation, we cover what...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at some of the details in a lawsuit between Hutson Inc. and its former CEO, Josh Waggener.

To The Point: Judge me on my Losers by Farm Equipment

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at dealers initial forecasters for 2026 and their latest forecast for 2025 sales. In the Technology Corner, Noah Newman visits with Clint Brauer, co-founder of Greenfield Robotics.

In this episode, Managed Editor Christine Book sat down with John Fulton, a professor with Ohio State Univ.’s Department of Food, Agriculture and Biological Engineering,while working on Farm Equipment’s first-ever special report on careers in precision ag for the October/November issue of the magazine.

In this episode, I sat down with George Russell, founding member of the Machinery Advisors Consortium, who we’ve been working with on the annual Big Dealer Report since 2009 to track dealer consolidation.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how the additional 407 tariff lines to the steel/aluminum tariff list will mean for manufacturers and dealers.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we report from the Farm Progress Show, with an interview from Claas’ Eric Raby. In the Technology Corner, Noah Newman reports on InnerPlant’s groundbreaking CropVoice technology. Also in this episode, an update on interest rate cuts from AgDirect’s Greg Roberg and DuoLift gets into the retail dealer business

In this episode, brought to you by Machinery Scope, we sat down with Kim Rominger, who recently retired as CEO of the North American Equipment Dealers Association.

In this episode, we check back in with the executive leadership team at 2025 Dealership of the Year Mazergroup. Starting off with CFO Wally Butler, the Mazergroup shares how the dealership has evolved over the years and how it is facing its challenges head on, from customer experience to developing its team and sales processes.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the Fed’s decision to hold interest rates and what to expect for the remainder of the year.

In this episode, we have what was likely the last interview with Bob Mazer, president of Mazergroup, who died on July 6, 2025, nearly one month to the day of when this interview was recorded. I was lucky enough to interview Bob back in January for the Farm Equipment Dealer Hall of Fame and then again in June for the Dealership of the Year story. I’m blessed to have had the opportunity to get to kn...

In this episode of On the Record, brought to you by Associated Equipment Distributors , we discuss how the National Defense Authorization Act could impact the right to repair movement. In the Technology Corner, Noah Newman checks in with New Holland and Oxbo on what precision technology products are gaining the most traction with customers. Also in this episode, retired dealer-principal Lee Rognes...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how the flooding in Texas will impact the ag industry and check in with some dealers in the region. In the Tech Corner, Noah Newman heads to the Flickner Innovation Farm in Moundridge, Kan., where John Deere dealer PrairieLand Partners is teaming up with local farmer Ray Flickner on a See & Spr...

In this episode of the Farm Equipment podcast is brought to you by Machinery Scope, Managing Editor Christine Book sits down with Bill Hartzler, co-owner of Lowe & Young. Lowe & Young is the 2025 Dealership of the Year in the small operation category. Bill shares the history of Lowe & Young, the company's defining moments and what challenges they face when covering such a large geographic area.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how dealers sales forecast compares to the major line OEMs. In the Technology Corner, Noah Newman shares a glimpse of Horsch’s new AgTech building in Cottage Grove, Minn. Also in this episode, Lindsay reports revenue growth in the third quarter and prices and inventory are trending downward for...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at dealer consolidation has impacting the number of big dealers in 2025. In the Technology Corner, John Preheim, head of precision and electronics product development for CNH, shares CNH’s precision vision. Also in this episode, Pinion’s Marc Johnson provides a mid-year update on the ag equipment...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030. In the Technology Corner, Noah Newman looks into why more precision technology is showing up on smaller farms.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s U.S.-based manufacturing and the potential impact of steel tariffs. In the Technology Corner, Noah Newman explores what autonomy in ag could look like 5 years down the road. Also in this episode, a closer look at how trade disputes are impacting the ag equipment business in Can...

In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 High Speed Planting Corn Study. In the Technology Corner, Colin Hurd, CEO of Mach, shares his technology goals for equipment manufacturers. Also in this episode: an update on the latest used combine inventory and pricing da...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we have reports from both the Farm Equipment Manufacturers Supply Summit and the North American Equipment Dealers Association's Legislative Fly-In. Those reports cover reaction to the tariffs and what they could mean for manufacturers and dealers alike.

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Titan Machinery’s Q4 and FY 2025 earnings, and the improvement in inventory levels over the last 2 quarters. In the Technology Corner, Noah Newman shares precision data from the 2025 Strip-Till Benchmark Study, as well as some perspective from Pete Youngblut, who strip-tills and runs precision farming...

In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the latest used combine pricing and inventory report from Sandhills Global.