Event Inspiration

What does innovation really mean in the live events industry? How do event professionals balance creativity with commercial reality? And what separates genuine innovation from a gimmick when designing unforgettable audience experiences? Get the answers to this and more in episode three of TTA's Event Inspiration , the deep-dive podcast series for event professionals. In this episode, Michael...

Does AI have a role to play in the live events industry?  How do you find the balance between efficiency and authenticity without compromising on the customer experience?  And where does human creativity come into the planning, production and, even, the post-event wrap up? Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professiona...

In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game-changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences.  Helen Packham – TEDx speaker coach, expert in lead...

Live is back, and it’s more powerful than ever. In an age of AI-generated content and digital overload, Event Inspiration by TTA is here to remind us why nothing beats the impact of live experiences. Hosted by broadcaster and presenter Michael Collie, this new podcast explores how creativity, storytelling and strategy can turn ordinary events into unforgettable moments that move audiences and bran...