Encourage Mindset

In this episode of Encourage Mindset, Ethan sits down with Karel Stoy, founder of Stoy Media, a performance marketing company. Karel started his first agency at 16 with no overhead and a simple mindset: just try it. He shares what it felt like to bet everything on his business when the only plan was "this works or I go homeless," and how that pressure eventually gave way to a calmer, fai...

Rick DeMedeiros joins Ethan Van De Hey for a powerful conversation about mindset, resilience, entrepreneurship, and the importance of serving others with authenticity. Drawing from his experience representing injured workers and building his own law firm , Rick shares practical lessons on overcoming adversity, handling rejection, and staying mentally strong through life’s toughest moments. Through...

Brad Strawbridge, founder of Capital City Roofing and co-founder of BuilderLync, joins Ethan Van De Hey to break down what it really takes to build confidence, discipline, and success. Brad shares how self esteem is earned by doing esteemable things, why discipline matters more than motivation, and how being of service to others creates real fulfillment. From overcoming fear and rejection to leadi...

Carmen Taglia, founder of Roofing Rev Marketing, joins Ethan Van De Hey to share his 25-year journey from winning Fear Factor to dominating the roofing marketing space. Carmen discusses the power of niching down, the importance of "cutting your teeth" through hard work, and why building a life you love is more important than chasing a Ferrari. From "eating the frog" to standing out with a unique b...

Eric Smith, a roofing entrepreneur with over 20 years of experience, joins Ethan Van De Hey to share his journey from a low-income upbringing to building and selling his first company at just 21, and why he decided to start again. He reflects on how financial pressure shaped his early drive, and how burnout led him to rethink what success really means. Now on his second run, Eric focuses on legacy...

Michael Grimm, Senior Vice President at Reputation Partners and adjunct professor at Marquette University, joins Ethan Van De Hey to discuss the high-stakes world of strategic communications. Michael breaks down why a reputation takes a lifetime to build but only five minutes to lose, offering a masterclass on how transparency and "walking the talk" can help any organization (from Fortune 500s to...

Aaron Mikulsky shares how he went from 26 years in corporate America to becoming an executive coach helping leaders and organizations think more creatively, lead with purpose, and build innovative cultures. He explains how his “Monday Motivation” emails grew into books on personal development, touching on themes like self-awareness, servant leadership, and setting high standards for excellence rat...

Dan shares how his journey into home services marketing began by helping his dad, a flooring business owner who had little to no digital presence. After experimenting with multiple online business models and failing early on, Dan explains how committing fully to one niche, pest control SEO, allowed him to build real authority and long-term momentum. He breaks down why storytelling is one of the mo...

George Paladichuk shares how starting his entrepreneurial journey in college led him from digital marketing into building AI systems for home service companies. He explains why podcasting and authentic networking have driven more growth than traditional prospecting, and how relationships consistently outperform cold outreach. George also breaks down the importance of focus, product quality, and pu...

John Preston shares how growing up on a farm taught him self-reliance, quick problem solving, and the importance of taking action before fear stalls progress. He dives into the mental barriers entrepreneurs face, why most people mistake thinking about work for real work, and how small daily decisions shape long-term success. John also explains the power of a strong morning routine and why he creat...

Damien Foglio discusses finding clarity, perspective, and purpose in small business ownership. Drawing from his experience scaling and coaching service-based companies, Damien shares insights on creating financial clarity, shifting from technician to entrepreneur mindset, and maintaining profitability while leading with heart. He emphasizes the power of perspective, goal layering, and personal dis...

Charlie Connelly shares lessons from his journey in sports marketing, corporate partnerships, and personal growth. Drawing from his experience with the Milwaukee Admirals and a background in media sales, he highlights the value of consistency, human connection, and genuine curiosity. He emphasizes the importance of starting before you feel ready, building relationships beyond business titles, and...

Corey Kaiser shares insights on entrepreneurship, authenticity, and community. Inspired by his Wisconsin roots and passion for connecting people, he emphasizes the power of relationships, consistency, and staying genuine in business and life. He encourages listeners to embrace risk, build trust, and use their mindset to create meaningful impact. What are you waiting for? There is NEVER a right tim...

Christian Anderson shares insights on resilience, perseverance, and vision. Inspired by The Rock’s journey and the mission of Jesus, he emphasizes the power of clarity, purpose, and pushing through adversity. He encourages listeners to stay true to their vision and create positive change, reminding us all to live with intention and make a meaningful impact. What are you waiting for? There is NEVER...

Anthony Pierri shares his transition from church roles to entrepreneurship, founding Fletch, a marketing consulting company. He focuses on helping startups improve their marketing strategies in the digital age, addressing challenges AI startups face in defining their marketing. He emphasizes the importance of clear communication and staying focused to drive business success. What are you waiting f...

Mike Durnin shares a personal story about a player’s life-altering injury, illustrating the role of mindset in overcoming adversity. Key themes include leadership focused on guiding others, the value of resilience during challenges, and the "Handful of L's"—Learn, Laugh, Live, Love, and Legacy. Mike emphasizes the importance of listening, embracing setbacks, and viewing life as a tra...

Patrick Coggins shares his journey from aspiring musician to successful entrepreneur, emphasizing the importance of leadership, empathy, and continuous learning in business. He discusses the challenges of managing people, the significance of feedback, and the need for a purpose-driven approach in leadership. What are you waiting for? There is NEVER a right time to start anything. Keep pushing your...

Brad Jordan emphasizes the power of mindset in personal growth, sharing his journey from humble beginnings to success. He highlights the importance of education, mentorship, and self-awareness, noting how they help individuals uncover their potential. He also discusses how empathy, connection, and finding one's "happy place" enhance resilience, while struggles can serve as opportunit...

Steven Pivnik credits his success to his father’s entrepreneurial influence, lifelong learning, and mentorship, embracing the philosophy of being "Built to Finish." Drawing from experiences like training for an Ironman and building discipline through small habits, he highlights how envisioning achievements drives action. He shares his Mount Everest climb as a challenge to quit a bad habit and urge...

Anjelica Potter guides individuals in connecting with their bodies and emotions, especially through her “seven days to starve your inner critic” program, which helps transform negative self-talk into self-compassionate affirmations. Anjelica focuses on self-love and self-discovery, emphasizing the importance of physical touch in relationships to rebuild trust and intimacy. She advocates for mindfu...

Jason Pierret discusses his transition from corporate environments to entrepreneurship, highlighting the importance of mindset in navigating challenges and overcoming self-doubt. Jason shares lessons learned about the importance of analyzing failures, setting realistic expectations, and making incremental changes to achieve growth. With a strong belief in spiritual guidance and the value of gratit...

Chandler Lyles shares his leadership journey, emphasizing the power of turning criticism into a strength. He reflects on the rise and fall of his barbecue business, where a crisis of ego led to its downfall. Chandler stresses the value of building relationships through one-on-one meetings, asking probing questions to spark meaningful dialogue, and fostering a culture of open feedback. Drawing from...

Renee Frey discusses self-sabotage, a coping mechanism that prevents individuals from achieving their goals. Self-sabotage can manifest in various aspects of life, such as work, relationships, and personal goals. She even shares her personal experiences with overcoming self-sabotage through meditation, reframing negative thoughts, and addressing limiting beliefs. What are you waiting for? There is...

Dave Gulas emphasizes the importance of building a personal brand, getting out of your comfort zone, and embracing failure for business success. He discusses the value of having a supportive family, maintaining a positive mindset, and focusing on deep work and consistency to achieve productivity. Throughout the conversation, he emphasizes the importance of staying motivated and persistent in the f...

Lori Hopkins emphasizes the importance of discipline, camaraderie, and positivity. She also discusses her approach to dealing with judgment, which involves practicing mindfulness, valuing people, and using positive self-talk. She shares personal experiences and encourages listeners to embrace the message of talking to God during challenging times. What are you waiting for? There is NEVER a right t...