Empowered Artists

Summary In this engaging conversation, Tamara Hergert and Leigh Witherell discuss strategies for artists to effectively use Instagram to enhance their visibility and engagement. They explore features like creating a channel for direct communication with followers and the pros and cons of using Meta's verification service. Leigh shares her approach to maintaining authenticity and building genui...

Summary In this insightful discussion, Tamara Hergert and Leigh Witherell explore the nuances of marketing art in today's digital age. Leigh shares her approach to maintaining authenticity while navigating the art world, emphasizing the importance of building trust with collectors rather than bombarding them with frequent emails. She discusses her strategy of sending newsletters sparingly and...

Summary In this conversation, Tamara Hergert and Leigh Witherell discuss Leigh's journey in the art world, focusing on her recent achievements and the challenges of shipping art. They  delve into the intricacies of shipping art, especially internationally, and the evolving dynamics between artists and galleries regarding shipping costs. Connect with Leigh: See Leigh's website: www.leighs.a...

Summary In this conversation, Jess Phoenix shares a ton of valuable advice on pattern design! Jess also shares the nuances of working with licensing agencies, and the significance of copyright in the creative process, emphasizing the need for artists to view themselves as brands and protect their intellectual property. Connect with Jess Phoenix: Website: https://www.jessphoenix.com Instagram: http...

Summary In this conversation, Jess Phoenix shares her creative journey, focusing on pattern design, brand collaborations, and the challenges of maintaining authenticity in a digital world. Jess shares her experiences in the art industry, the importance of consistency in social media engagement, and her approach to pattern design. They discuss the intricacies of pitching work to brands and the sign...

How she grows her network of art collectors - Artist interview with Michelle SakhaiSummaryIn this engaging conversation, Tamara Hergert interviews Michelle Sakhai, an accomplished artist, about her journey in the art world. They discuss Michelle's early beginnings, her transition into a professional artist, and the importance of finding a unique style. Michelle shares valuable insights on knowing...

SummaryIn this conversation, Tamara Hergert interviews Jessie Licata, the co-founder of Equals Human, a sustainable clothing line. They discuss the journey of creating the brand, the challenges faced during the COVID-19 pandemic, and the importance of using organic fabrics. Jessie shares insights into the collaborative design process, marketing strategies, and the significance of building relation...

Summary In this engaging conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her journey in the art world, discussing her unique approach to figurative art, the importance of body positivity, and the challenges of navigating national and international exhibitions. Leigh emphasizes the need for artists to step out of their studios, face rejection, and find their audience whil...

Summary In this conversation, Tamara Hergert interviews artist Leigh Witherell about her journey in the art world, focusing on how artists can get featured in magazines and the importance of marketing themselves. Leigh shares her experiences with various art publications, the costs involved, and the strategies she employs to gain exposure. The discussion emphasizes the need for artists to treat th...

Summary In this conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her unique artistic journey, the evolution of her work, and the challenges of navigating social media as an artist. Leigh discusses the importance of empowerment in her art, particularly in relation to women's experiences and societal expectations. The conversation also touches on the impact of social media...

There are many places where you can sell your art online. Here are a few of the most popular options: Etsy : Etsy is a marketplace for handmade and vintage goods, so it's a great place to sell your original art. You can set up your own shop and sell your art at your own price. Fine Art America : Fine Art America is a print-on-demand site that allows you to sell your art on a variety of product...

Pricing digital art is an important part of selling your work. Here are some tips on how to price your digital art: Consider your materials and time. How much did you spend on materials? How long did it take you to create the piece? These are factors that should be considered when pricing your digital art. Look at the market. What are other artists charging for similar pieces? This will give you a...

Whether gallery representation is for you or is something worth pursuing depends on your individual circumstances and the gallery you are considering. Here are some of the pros and cons of gallery representation to help you decide: Pros: Increased exposure: Galleries have a network of collectors and art dealers that they can introduce you to. This can help you to get your work seen by more people...

In the United States, copyright protection is automatic for original works of authorship fixed in a tangible medium of expression, including visual art. This means that you do not have to register your artwork with the U.S. Copyright Office to be protected by copyright law. However, there are some benefits to registering your artwork with the Copyright Office, such as: Filing an official copyright...

An event artist is a type of artist who creates art live at events. They can be hired to paint, draw, or sculpt at weddings, corporate events, festivals, and other special occasions. Event artist rates vary depending on a number of factors, including the type of event, the artist's experience, and the location of the event. However, as a general guideline, event artists typically charge betwee...

There is no one "most profitable" art business, as the profitability of any art business will depend on a number of factors, including the artist's skill level, the type of art they create, and the market for their work. However, some of the most profitable art businesses include: Offering commissions. This is a great way to make money if you have a specific skill set or style that i...

When you take on a commissioned project, you get into a legal relationship with your client. Below is a list of the key provisions for the artist commission contract that you can use to protect yourself. To get our Agreement template (plus a comprehensive Agreement Checklist) , take our live or on-demand Working on Commissioned Projects masterclass, so you can protect yourself and take on projects...

Yes, you can be represented by multiple galleries, but it is not always advisable. It is important to consider the following factors before approaching them and asking for art gallery representation: The galleries' locations: If the galleries are located in different cities or countries, it may be difficult to manage your time and to ensure that your work is being promoted in all of the right...

Here are some tips on how to get gallery representation as an artist: Build a strong portfolio. Your portfolio is your most important tool when it comes to getting gallery representation. Make sure it showcases your best work and that it is well-curated. Do your research. Before you start approaching galleries, it's important to do your research and to find galleries that are a good fit for yo...

Pricing your art can be a challenge, but it's an important part of selling your work. Here are some tips on how to price your art: Consider your materials and time. How much did you spend on materials? How long did it take you to create the piece? These are factors that should be considered when pricing your art. Look at the market. What are other artists charging for similar pieces? This will...

What is an NFT? A non-fungible token (NFT) is a unique digital asset that is stored on a blockchain. NFTs can represent anything from artwork to music to in-game items. They are often bought and sold with cryptocurrency, and they can be traded on online marketplaces. NFTs are unique because they cannot be replaced by another token. This means that each NFT is one-of-a-kind, and it cannot be copied...

There are many different art business models that artists can use to make money from their work. Some of the most common models include: Direct to collector: This is the most basic model, where artists sell their work directly to collectors. This can be done through art shows, galleries, online marketplaces, or even their own website. Gallery sales: This model involves artists working with galleri...

The amount of money that commission artists make varies depending on a number of factors, including their skill level, the complexity of the work, and the time it takes to complete. According to ZipRecruiter, the average annual pay for a Commission Artist in the United States is $70,894 a year. However, salaries can range from $26,500 to $161,500. We have created three masterclasses to help you br...

Having a plan of action is essential to becoming successful in the field that you choose. Here are some steps on how to create an art business: Define your art business goals. What do you want to achieve with your art business? Do you want to sell your art, teach art classes, or both? Once you know your goals, you can start to develop a plan to achieve them. Identify your target audience. Who are...

Here are some ideas on how to make money with your art: Offer commissions. This is a great way to make money if you have a specific skill set or style that is in demand. Consider taking our Pricing Commissioned Projects masterclass (currently it's FREE, so don't miss out and sign up now ) and these other highly effective Masterclasses with all the insight and tools you need to break into c...